A firm named iCloud Communications has filed a lawsuit against Apple over its “iCloud” trademark. Apple announced the new cloud storage and sync service dubbed iCloud during its WWDC keynote last week, and iCloud Communications now wants the Cupertino-based tech giant to get rid of “all labels, signs, prints, insignia, letterhead, brochures, business cards, invoices and any other written or recorded material or advertisements” referring to the service. The company argues that Apple’s iCloud service is closely related to iCloud Communications’ business:
The goods and services with which Apple intends to use the “iCloud” mark are identical to or closely related to the goods and services that have been offered by iCloud Communications under the iCloud Marks since its formation in 2005. However, due to the worldwide media coverage given to and generated by Apple’s announcement of its “iCloud” services and the ensuing saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark “iCloud” with Apple, rather than iCloud Communications.
iCloud Communications said that Apple consistently uses trademarks owned by others, and references other legal battles over trademarks for the iPhone, iAd, Mighty Mouse, iPad, and even the name Apple itself. The company is asking for “all monetary damages sustained and to be sustained … including lost profits and reasonable royalties,” as well as “all profits, gains and advantages obtained from Apple’s unlawful conduct,” in damages.