Analyst thinks buyers will choose iPad over TouchPad in battle of the Pads

Tablets

HP finally revealed a launch date and pricing for its TouchPad tablet on Thursday and we have to say, we’re pretty excited. It’s no mystery that we’re fans of webOS, and we were definitely impressed with the device during our hands-on in San Francisco. JP Morgan analyst Mark Moskowitz argues that consumers in general aren’t quite as excited as we are, however, and he doesn’t see HP’s maiden tablet voyage attracting buyers away from Apple’s iPad 2. “While we expect HP’s webOS platform to be a differentiating factor compared to the many Android tablets expected to reach the market, we do not think the price points on the TouchPad are aggressive enough to attract the incremental buyer from the iPad,” Moskowitz wrote in a note to investors. ”Plus, the lack of wireless connectivity and limited storage options are a setback. We will look to additional data points as the TouchPad hits the market in coming weeks, but for now, we are lukewarm.”

109 Comments
  • Luca

    The iPad is simply becoming the MAINSTREAM choice, with a clear lead in volume sales, and the most 3rd party industry support. This is going to play out just like the digital music player market did last decade. Apple pulled so far ahead of the competition with the iPod, by simply being mainstream and popular, that competitors were competing for the scraps. Even though there were digital media players that may have been better than the iPod, nobody really cared ultimately.

    • Anonymous

      And like the MP3 market at the time of the iPod, tablets are luxury items and the market is just being established. Before the iPod came out, MP3 players were just getting popular, and existing devices were not really meeting the wants of consumers; my first MP3 player was 32MBs, capable of holding a whopping *7* songs. When the iPod came out, suddenly the infant MP3 market became the iPod market, and everyone else was competing for a distant second with a “it’s like an iPod” device.

      The mobile phone market in relation to the iPhone was different, as the cellphone market was already clearly established, cellphones had evolved beyond a luxury item, and cellphones were tied to carriers with sticky contracts. 

      • Anonymous

        I think he was talking about the tablet market, not phones. Tablets are also luxury items that no one actually *needs*. So in that regard, the iPad may very well turn out the ‘iPod of the tablets’.

      • Anonymous

        I know, that’s what my entire post was about.

  • Fashosbest

    This is common sense, lol. Buyers will of course choose the iPad 1 or 2 over a Touchpad. Then on another note, buyers have already chosen the iPad over the Touchpad, I don’t think many people actually care, look at the numbers.

  • Brdl004

    Wow, shocking news.. Ipad will beat Touchpad…. Im surprised its not on the front of USA Today!

  • Anonymous

    WebOS is a nice OS i think they believed it being a nice os would make you overlook the shitty hardware that it came in the pre which didnt work.  now with a tablet it could really flurish in that market i dont see them over taking ipads or anything but i think they can hit a spot where its considered successful as i would much rather have the webos tablet than an android or playbook.

  • Jebeco

    While I think the Playbook is a great piece of tech and the QNX is a differentiating OS, and the webOS is a great OS, it doesn’t really matter. People that are tech savvy seem to never get that being the best tech doesn’t make your product the best consumer product.

    Unfortunately, all these tablet makers (sans Apple) are going to have to figure out how to under price the Ipad, have obvious and convincingly better tech, and dare I say, a cell phone that consumers would line up for.

    Being the best doesn’t make you better in the consumer space if you can’t make the consumer want you.  And making the consumer WANT you more than Apple in the mobile space in the age of the iGadget is like going up against the Bulls in Jordan’s prime.

    People just WANT an iphone and an ipad.  That’s why Android is doing so well and Blackberry seems to be running in quicksand in the US consumer space.

    • Anonymous

      This is taught in Marketing 101. Well actually, it was like 301. Or something.

      Just because you build a better mousetrap doesn’t mean that consumers are going to want it or buy it. 

  • http://twitter.com/zitothebrave Scott C

    Another Analyst says “DUUUUUH”

  • Anonymous

    While people will choose the ipad over the hp touchpad. The hp touchpad will sell far better than any android tablets. While I love my ipad I will be scooping up on of these touchpads too play around with. Web os is a good os and it’s finally on a good piece of hardware.

  • http://twitter.com/livingbasehead Shelton

    Battle of the pads lol. 

  • Anonymous

    we needed an analyst to tell us this?

    • Cer

      No, we didn’t, but BGR got 97 comments so far for posting the obvious. Gotta get the paper.

  • V for Vendetta

    I think there are two reasons why iPad is on top and will continue to for the foreseeable future.
    First, they were first to market with a tablet that anyone could use. If you are going into a new segment being first to market is key. And I am sure that they started working on it ever since they launched the iPod touch. Competitors reacted once news of Apple tablet leaked out and by that time Apple was the only game in town. That gave them all the attention of the developers and they now have the most apps.
    Second, they excel in execution. It wasn’t a half baked product and market just ate it up. Yes, it is not as open as some techies would like and does not have all the features, but what it did have, worked. Their target market was average media consumer; it was never designed for productivity. Most other tablets that attempt to do both end up being jack of all and master of none.
    I have not used the TouchPad. As a device it might be equal to or better than the iPad, but it does not have the eco system that Apple has but most importantly, it is dead last to market. The Pre took more than a year form the first preview to actual customer version. In between Android came and dried up all of WebOS’ potential customers. Customers are concerned about the lack of apps on WebOS and devs are concerned about the lack of customers. It will be catch 22 all over again for the TouchPad.

  • Enzo83

    i think webos should be going against ios  Android what?

  • Skitzi

     ”Plus, the lack of wireless connectivity and limited storage options are a setback”
    Wifi like the iPad. 16 and 32GB versions like the iPad. I don;t understand that comment.

  • http://twitter.com/simoncabron Simon Cabron

    Sorry, I’m not too familiar with the TouchPad, but what wireless connectivity does it lack that the iPad 2 has?

  • Anonymous

    Does one really have to be an “analyst” to figure that out? Isn’t “sentient” enough?

  • Anonymous

    Isn’t this just obvious news? A lot of people own iPads because in addition to browsing the web it can also run many fun and useful apps to be more productive on the go. Web OS is a fantastic operating system, but they don’t have the developer support because of the whole Palm Pre fiasco. Great OS, very poor hardware which led to the buyout form HP. As for a straight out browsing device, I think the Honeycomb devices have a  gorgeous UI thanks to Matias duarte, who created the Sidekick OS, Helio OS (which I both loved minus the hardware limitations) and Web OS.

    • Doug

      also worth pointing out that Apple has hardware/accessory partners that further extend the usefulness, utility, and ecosystem around ownership in a way no one else has come close.  Zune gave a good run –and for a while there was a Zune-compatable section with hardware designed for it but it wasn’t enough.

      And on a completely different note regarding Samsung Focus: who’s brilliant idea was it to use in-ear buds for a phone???? They’re alright for listening to things but HORRIBLE for talking!

  • http://profiles.google.com/atypicalgeek Bernd Friedmann

    I used to be a fan of WebOS and my wife still has her Palm Pre. I think they totally fucked it up. I thought they had a winner, but now they are playing their same stupid game again. First of all, they come out with another Plam Pre, r u shitting me … and then we still do not know anything about it officially from HP. Well, at this point playing marketing strategies is not going to help them, just harm them. My wife is over it, she said if they still do announce anything about the Pre 3 by now, I am moving on … They suck so bad at this … They could have said anything, coming in August, here are some things we will put into it … almost everybody does that these days, I guess just not HP … I am over these idiots … go down WebOS, I do not care …My wife and I moved on to Android and we love it … And I am still mad at them … could have said anything, but nothing other then some stupid FCC possibilities … of yeah, and the Veer really turns me on … idiots. Good by WebOS …

  • http://www.twitter.com/1frossman frosty001

    you don’t say.

  • Anonymous

    ”Plus, the lack of wireless connectivity and limited storage options are a setback…..”

    what is this dude talkin’ about? I assume he’s talking about cellular data, which clearly HP stated will be out later. As far as Wi-Fi, many people really want the wi-fi version of any of the tablets out there, which the touchpad does have. And about this limited storage thing, there’s currently only 1 missing option from HP’s lineup and that’s 64GB. If you look at Ipad 1&2 sales, the 64GB unit was the least purchased unit.
    I’m not saying that Ipad isn’t the big winner here, because honestly it is. However, that’s due to its significant head start. Will HP catch up? Who knows. But what HP does have is, Money, Global Distribution, an OS that if you know javascript and HTML, can easily be coded for, Business and Consumer targets, and Brand recognition. Everyone knows the name HP.  They’ll be fine.

  • Anonymous

    Could this shitty site slurp on apple any more?

  • http://twitter.com/palfrei Peter Palfrei

    I have yet to try a tablet, any :(

  • Anonymous

    Another “analyst?” BGR sure gets a lot of its news from “analysts.”

    Of course the iPad will dominate the TouchPad. I’m more surprised by the fact that said “analyst” only THINKS the iPad will sell more than HP’s tablet. It’s called common sense.

  • Anonymous

    If they cut the developer cost from $100 yearly to $25 w/O expiration, they would get me on their wagon. 

    I dug into the samples early on with 1.4 and 2.0 but it wasn’t feasible for me, with limit savings, to have iphone and webos developer memberships.  
    I hope they succeed in getting their 5% market share back.

  • Lets Go!

    When the fuck is this going to be released? Im so tired of hearing about it. It really looks like a contender, but seriously – move your ass HP. Sorry for the language.

  • joshie

    I don’t think WebOS tablets are going to compete with the iPad in any meaningful or statistically significant way. If anything, it will cut into Android tablet sales.

    I think WebOS was great, and even bought a Pre on launch day. And then returned in a week later because the hardware was total crap. But the OS was a pleasure to use, much more than Android is.

    But I fear it may be too late for WebOS to make much of a dent in tablet market share. And I agree with the “limited storage options” as a setback. There should at least be an SD card slot in the darn thing!

  • Anonymous

    This is an all black plastic, thicker, heavier ipad 2 want to be…the hp Latepad with waitOS .  

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