Nokia CEO Stephen Elop once again addressed rumors of a possible sale of Nokia’s phone business. Rumors emerged on Wednesday suggesting Samsung was preparing to bid on Nokia’s cell phone division, but Elop addressed them on Thursday while speaking to The Wall Street Journal. Elop insisted that the rumors are “completely groundless.” The CEO continued, “Nokia is not for sale.” While Elop has been steady with his message, there is of course wiggle room in his choice of words. Neither the initial report suggesting a deal had been struck with Microsoft nor the subsequent Samsung rumor suggested that Nokia, as a company, was up for sale. Instead, these reports — at least one of which is well-sourced — suggest Nokia may be shopping a portion of its business; specifically, the cell phone division, which has been spiraling downward as Nokia’s market share diminishes rapidly.