90% of consumers have tablet fever according to new survey

By on Jun 8, 2011 at 7:30 AM
Tablets June 8, 2011

Samsung on Tuesday released the findings of a recent survey intended to determine just how desirable consumer tablets are in the U.S. According to the survey, which was commissioned by Samsung Mobile and conducted by Kelton Research, 90% of U.S. consumers either already own a tablet or would consider purchasing a tablet. Of the current tablet owners among the 1,000 people polled in the survey, 76% said they use the devices to read news or books, 64% said they watch TV shows or movies, 61% use tablets to listen to music and 56% say the update their social network profiles with their slates. Also of note, 53% of respondents said they would rather play games on a tablet than a PC or dedicated game console, and 41% said they were interested in video chat. Samsung’s full press release follows below.

Power and Portability of Mobile Tablets Push New Popularity in the U.S.

New Samsung Mobile Survey Reveals 90 Percent of U.S. Consumers
Already Own or Are Considering Purchasing a Tablet

DALLAS (June 7, 2011)— Samsung Mobile, the No. 1 mobile phone provider in the U.S. 1,  today announced the results of an online survey that showed that mobile tablets are becoming the new must-have device for an overwhelming majority of Americans. The survey revealed that 90 percent of U.S. consumers either already own a tablet or would consider buying one.

The survey examined the most common use cases for mobile tablets among Americans who already own or would consider purchasing a mobile tablet, include:

  • 76%: reading the news or books
  • 64%: watching TV shows or movies
  • 61%: listening to music
  • 56%: updating their social networking profiles

More than half (53%) of survey respondents would choose to use their mobile tablet to play games instead of on a PC or standalone video game console. In addition, the survey showed Americans would use a tablet to take pictures or film videos (44%), video chat with loved ones (41%) or stay connected with their co-workers (34%).

The survey was conducted as part of Samsung’s upcoming retail launch of the Samsung Galaxy Tab™ 10.1, the world’s thinnest tablet measuring just 8.6 millimeters thin and weighing 1.24 pounds. The Galaxy Tab 10.1 is powered by Android™ 3.1 Honeycomb, offering faster and smoother transitions between different applications, more intuitive navigation to and from home screens and broader support of USB accessories, external keyboards, joysticks and gamepads. The Galaxy Tab 10.1 is designed with an NVIDIA Tegra 1GHz dual core application processor for powerful gaming and multimedia performance. The Tab’s ultra-thin design does not sacrifice battery life, thanks to a 7000 mAh battery providing up to 9 hours of continuous use on a single charge.2

From June 8, the Samsung Galaxy Tab 10.1 WiFi edition will be available exclusively at the Best Buy Union Square location in New York City. It can also be pre-ordered from select retail partners. Starting June 17, the Galaxy Tab 10.1 will be available at Best Buy online and in-store along with Fry’s Electronics, Amazon.com, Micro Center, Tiger Direct and Newegg. These retail outlets will have 16GB version of the Galaxy Tab 10.1 WiFi edition for $499, and the 32GB version of the device will be available for $599. In addition, the WiFi version of the Galaxy Tab 10.1 will be available through Sprint starting mid-summer 2011. Visit http://www.samsung.com for additional details.

The national survey, commissioned by Samsung Mobile, was conducted by Kelton Research and included 1,000 Americans ages 18 and older.

*All decimals are rounded to the nearest percentage point. This may result in certain numerical totals adding up to slightly more or slightly less than 100%.

1 Number one mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics, Q1 2011 U.S. Market Share Handset Shipments Reports.

2 Battery power consumption depends on factors such as network configuration, signal strength, operating temperature, features selected, vibrate mode, backlight settings, browser use, and frequency of data and other application usage patterns.

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  • http://www.droiddoes.com/ iNorm

    This study needs to be better clarified. For example a better question would have been do you own an iPad? Followed by, would you be okay with a knockoff that looks identical but has none of the apps?

    • http://www.facebook.com/people/Dillon-Blair/538723663 Dillon Blair

      what’s classified as a knock off?

      • Jmrc2892

        The fact that after apple released theyre tablet, and after that Everyone in the market has released one of their own, and imo most of them cant even match the first gen ipad, you just need to look up the 3d performance, the xoom has the identical power of the first gen ipad, and lets not even talk about the ipad2….

  • Anonymous

    90% have “tablet fever?”

    Hahaha….I’m a smartphone geek, yet have no desire to own a tablet.  I find it hard to believe that I’m in no more than 10% of people out there who feel this way.

    • http://profiles.google.com/irishpride1183 jake sirlin

      From what I’ve seen, you are definitely in the minority.  Tablets, more specifically the iPad are hot right now.

      • Anonymous

        It depends on how the word “consumer” is defined.  I have a hard time believing that around 270 million people in the U.S. either have a tablet or are seriously considering a purchase of one in the near future.  I never said I wasn’t in the minority.

      • Anonymous

        You are using the entire population when clearly the entire population are not consumers. Consumers are more than likely meant to mean those with buying power. I too am quite the techie and resisted the need of a tablet since I find a tablet without flash support useless (iPad) Great Android tablets like the Tab 10.1, Xoom and G-Slate have changed my opinion since I view it as a more stylish, convenient, and useful Netbook successor. As a student and full time manager I can actually see a use for it. I think anyone with a netbook would easily find a tablet as an adequate and suitable replacement.

  • Anonymous

    As long as people don’t waste their money buying something with “droid” on it, then I’m sure they will be happy with their purchase.

    Plus, where do they get these numbers from anyway? I know alot of people who wouldn’t buy a tablet because they have no use for it. How is it these “survey people” still manage to have jobs?!

    • KCRic

      Well it’s a good thing my phone says ‘HTC’ on it then you fu*king idiot.

    • http://twitter.com/stomponmyliver Lord Helmut

      Android products are meant to be used. Apple products are toys meant for other people to see you use so you can feel ‘hip’

  • http://bestessayonline.com/ essay writing

    Thanks for useful post!

  • http://twitter.com/ChazClout ChazClout

    Tablet or iPad fever?

  • http://twitter.com/Aleis Jayrock

    I have a Asus transformer. its cools to switch from my laptop, to my phone to my tab. This is the trend those that think otherwise are just…old.

    • Anonymous

      You said your Anus transforms? lmao

  • http://twitter.com/petraeusprime Petraeus ‘H’ Prime

    I will buy a tablet when prices come down and there is a good android one.

    • http://www.apexcarpentryinc.com/blog/ Craig

      The Iconia is a great tablet as well as the Transformer, if you can find it.

    • http://twitter.com/stomponmyliver Lord Helmut

      I agree on the price. I have a Galaxy Tab wifi, was a reasonable price, its good. They dual-core Honeycomb ones are better, but mine was only $300

    • F1

      I will consider the purchase of a Tablet, once it includes the following features:

      1. Minimum of 2 Standard sized USB 2.0 + USB 3.0 ports
      2. Minimum 10 inch Nonreflective Qhd/Retina Screen, even better, a DIN A4 / 12 inch
      3. Standard size HDMI port
      4. Industry Standard MicroUSB for a Universal recharging Cable
      5. Black rubberized back/ Brushed Titanium/Alum
      6. Standard SDHC/XC flush slot, no plastic covers
      7. Bluetooth 3.0+HS
      8. 802.11b/g/n Wi-Fi /DNLA
      9. Any OS that operates in a fluid fashion “out of the box”, including Flash/HTML5, i.e.
       iOS/WebOS/QNX-based OS, Honeycomb not there yet !
      10. User interchangable Battery/SSD, Camera 1080p while I’m dreaming

      The ASUS Eee Slate EP121 12.1″ Tablet Computer 12.1″ 1280×800 LED/Gorilla Glass….is the closest I have come to date, sadly it runs on the power draining Windows 7, hence I will be on the sidelines!

      Thank You 

      • Anonymous

        Why don’t you just build our own jerkoff… Nobody cares.

      • F1

        You did “Genius”!

      • Anonymous

        This thread is from like a month ago, STFU…

  • Anonymous

    The haters would see the beauty of the tablet if they actually tried one.  My iPad is now my go-to device in many situations.  There’s simply no better on-the-sofa, in-bed, at-the-breakfast-table way to compute.

    • Anonymous

      I can agree with that because it in my opinion serves as a great replacement to the function of a netbook, I don’t like the iPad though, lack of flash and it’s sluggish performance are no dice…

      • Anonymous

        “Sluggish performance” and iPad 2 don’t belong anywhere in the same paragraph.

      • Anonymous

        That’s pretty funny because you have my quote and it doesn’t say iPad 2 anywhere. Learn how to read. Besides anything tasked with running applications from a grid, without the strain of true multitasking or running flash video had better not lag. You clowns pretend as if it’s magical or Apple has got something figured out. My WP7 has less lag than both my Android Phone and iPhone 4. You don’t see me running around calling it more powerful, it’s pretty obvious with multitasking or flash support, it performs the same function as an iWhatever; running applications from a grid.

  • Anonymous

    Microsoft along with OEMs are fucked I must say. My iPad does 90% of the things I need done fast and efficiently. I have a netbook running windows 7 and at first it was good but after the service pack it has turn to shit, takes about 5 minutes to boot up and I don’t even have any programs or virus scams running.

  • Rhegde75

    Ha ha … the title should be changed to 90% of consumers have ‘iPad’ fever. Really who gives a crap about the crappy wannabes.

  • Alvin A. Smith

    One thing that will illuminated is whether or not there is an actual demand for tablets or if there is a demand for specifically iPads.  A few years ago, you could SAY that there was a huge demand for mp3 players, but what you really meant is that people wanted iPods (generally speaking, of course, as there are plenty of people who have their brand preference).

  • Anonymous

    And 99.9% of these people have iPad fever.

  • Anonymous

    Fever = your body has an infection, your core temp rises, and you often have delusional thoughts due to your brain operating outside of its safe zone.  Sounds about right for this.

  • Anonymous

    It’s been proven there’s a market for iPads. It still remains to be seen if there’s a market for other tablets.

    Time will tell.

  • Anonymous

    Dude, I use my iPad for practically everything now days. Its amazing.

    http://www.online-privacy.no.tc

  • Max

    I’m betting they don’t have 7″ Playbook fever

    • Anonymous

      Lmao… I don’t think anyone does, it sucks…

  • http://twitter.com/yyandrew Andrew Yang

    Good try, Samsung.  But there’s a glaring omission in stating which particular tablets are already owned or desired by consumers.  This makes a rather large difference.  Samsung can’t just say “PEOPLE WANT TABLETS!!!!” and then make a cheap insert of their own tablets without turning some wary eyes.

    As has been stated in articles prior, it is uncertain if the tablet market is a viable market or if it is simply an iPad market.

    • Anonymous

      I think your Apple fanboyism should take a day off and allow you to actually use the Galaxy Tab 10.1. This argument could’ve been used before with iPhones bs SmartPhones. This is a sector that iPad has undoubtedly generated initial interest in, but you underestimate people’s loyalty to Android. iPads huge market advantage is due to the insane amount of dev support they have, they had Netflix, ESPN Watch and HBO Go first, close to 95k tablet apps. As Android phone market share continues to increase so will dev support, it will inevitably pass iOS in app quantity and it’s only a matter of time before quality follows and devs start developing for Android first, especially with Apple screwing over their devs with insane 30/70 sale splits and rules. Android will catch up, the Tab 10.1 will surprise a lot of people and sell really well. Before you start calling me an Android fanboy I’m posting this from my iPhone 4.

  • Sconar7

    what do you people actually use a tablet for? I dont get it. You cant your write a thesis on it. You cant stick it in your pocket and listen to music. Its not as comfortable to watch movies or tv on because you have to hold it. What capability or use does it have beyond a smart phone? 

  • Anonymous

    Fanboyism isn’t cool people, everyone knows Apple originally stirred the pot in this market, but tablet interest explosion has as much to do with the competition as it does the iPad. iPads strangle hold right now is a product of their extremely strong app dev support. As Android draws closer and starts to get apps built at the same time as iOS you’ll see a shift just like in the smartphone segment. People want choice and you people underestimate people’s loyalty to Android as well as the competitors innovation. The Tab 10.1 is thinner, lighter, and better looking than an iPad 2(not to mention FLASH SUPPORT). While I enjoy my iPhone 4′s simplicity it’s hardly the multitasking beast that my Rooted/Flashed Galaxy S 4G is. I think The Galaxy Tab is the first Android tablet to really get it right across the board. I for one will be picking one up as soon as I return to the states.

  • Dbbrow2

    What is the percentage of people that actually do any work on their tablet vs playing / mindless crap, somewhere between 1% and ‘I didn’t anyone ever expressed a number that small’ %?

  • My9mm37

    I WOULD LIKE TO SEE THE GALAXY TAB 10.1 TO HAVE WI-FI AND 3G.

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