90% of consumers have tablet fever according to new survey

Samsung on Tuesday released the findings of a recent survey intended to determine just how desirable consumer tablets are in the U.S. According to the survey, which was commissioned by Samsung Mobile and conducted by Kelton Research, 90% of U.S. consumers either already own a tablet or would consider purchasing a tablet. Of the current tablet owners among the 1,000 people polled in the survey, 76% said they use the devices to read news or books, 64% said they watch TV shows or movies, 61% use tablets to listen to music and 56% say the update their social network profiles with their slates. Also of note, 53% of respondents said they would rather play games on a tablet than a PC or dedicated game console, and 41% said they were interested in video chat. Samsung’s full press release follows below.

Power and Portability of Mobile Tablets Push New Popularity in the U.S.

New Samsung Mobile Survey Reveals 90 Percent of U.S. Consumers
Already Own or Are Considering Purchasing a Tablet

DALLAS (June 7, 2011)— Samsung Mobile, the No. 1 mobile phone provider in the U.S. 1,  today announced the results of an online survey that showed that mobile tablets are becoming the new must-have device for an overwhelming majority of Americans. The survey revealed that 90 percent of U.S. consumers either already own a tablet or would consider buying one.

The survey examined the most common use cases for mobile tablets among Americans who already own or would consider purchasing a mobile tablet, include:

  • 76%: reading the news or books
  • 64%: watching TV shows or movies
  • 61%: listening to music
  • 56%: updating their social networking profiles

More than half (53%) of survey respondents would choose to use their mobile tablet to play games instead of on a PC or standalone video game console. In addition, the survey showed Americans would use a tablet to take pictures or film videos (44%), video chat with loved ones (41%) or stay connected with their co-workers (34%).

The survey was conducted as part of Samsung’s upcoming retail launch of the Samsung Galaxy Tab™ 10.1, the world’s thinnest tablet measuring just 8.6 millimeters thin and weighing 1.24 pounds. The Galaxy Tab 10.1 is powered by Android™ 3.1 Honeycomb, offering faster and smoother transitions between different applications, more intuitive navigation to and from home screens and broader support of USB accessories, external keyboards, joysticks and gamepads. The Galaxy Tab 10.1 is designed with an NVIDIA Tegra 1GHz dual core application processor for powerful gaming and multimedia performance. The Tab’s ultra-thin design does not sacrifice battery life, thanks to a 7000 mAh battery providing up to 9 hours of continuous use on a single charge.2

From June 8, the Samsung Galaxy Tab 10.1 WiFi edition will be available exclusively at the Best Buy Union Square location in New York City. It can also be pre-ordered from select retail partners. Starting June 17, the Galaxy Tab 10.1 will be available at Best Buy online and in-store along with Fry’s Electronics, Amazon.com, Micro Center, Tiger Direct and Newegg. These retail outlets will have 16GB version of the Galaxy Tab 10.1 WiFi edition for $499, and the 32GB version of the device will be available for $599. In addition, the WiFi version of the Galaxy Tab 10.1 will be available through Sprint starting mid-summer 2011. Visit http://www.samsung.com for additional details.

The national survey, commissioned by Samsung Mobile, was conducted by Kelton Research and included 1,000 Americans ages 18 and older.

*All decimals are rounded to the nearest percentage point. This may result in certain numerical totals adding up to slightly more or slightly less than 100%.

1 Number one mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics, Q1 2011 U.S. Market Share Handset Shipments Reports.

2 Battery power consumption depends on factors such as network configuration, signal strength, operating temperature, features selected, vibrate mode, backlight settings, browser use, and frequency of data and other application usage patterns.

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