On Wednesday Barnes & Noble announced that it is now shipping its brand new NOOK eReader to customers who pre-ordered the device, and that new customers will still get their devices by Father’s Day. The updated NOOK offers a 6-inch touchscreen display with new E Ink Pearl technology, access to 2 million books, and a single hardware button that should provide for a much more intuitive experience. We found the new E Ink display to be “leaps and bounds” better than the original during our hands-on with the eReader, so we’re definitely excited to see it make its debut this weekend. The NOOK will be in-stock at Barnes & Noble locations for $139.99. Hit the jump for the full press release.
Barnes & Noble Now Shipping The All-New NOOKTM, The Simple Touch ReaderTM
Pre-Ordered Devices Arriving to Customers Ahead of Schedule, New Orders at http://www.nook.com Will Ship Immediately, in Time for Father’s Day
Experience the Easy-to-Use Touchscreen eReader for Everyone in Barnes & Noble Stores Beginning Tomorrow; In-stock This Weekend
New York, New York – June 1, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced that it began shipping its All-New NOOK yesterday, getting pre-ordered devices to customers well ahead of schedule. New online orders for The Simple Touch Reader are now shipping immediately for delivery in time for Father’s Day and summer reading. Customers visiting one of Barnes & Noble’s more than 700 stores will be able to try live NOOK demonstration units beginning Thursday, and will find product in-stock in stores beginning this weekend.
The All-New NOOK, introduced by Barnes & Noble just last week, is the easiest-to-use, most intuitive eReader available, with best-in-class battery performance of up to 2 months on a single charge. The device is ultra-light and portable and features a 6-inch full touchscreen with the most advanced E Ink Pearl display for crisp, clear reading even in bright sunlight. NOOK customers can access the world’s largest bookstore of more than 2 million books, magazines and newspapers, available via Wi-Fi®. The All-New NOOK is $139 in Barnes & Noble stores and online at http://www.nook.com.
“We’re excited with pre-order demand for the All-New NOOK to date and are very pleased to deliver this easy-to-use device to our customers earlier than committed,” said William Lynch, CEO of Barnes & Noble. “We welcome customers to visit their neighborhood Barnes & Noble store to learn more about NOOK and experience our new light, portable, touch eReader.”