Nokia stock plummets as company lowers second-quarter, full-year guidance

Business

Shares of Nokia stock plummeted by as much as 12% on Tuesday as the Finnish cell phone maker lowered its second-quarter and full-year guidance for the 2011 calendar year. Nokia said competitive dynamics and market trends across multiple price categories will cause net sales of its devices and services to fall “substantially below” its previous projections of between €6.1 billion and €6.6 billion in the second quarter. The company also set operating margin will be well blow previous guidance, which sat between 6% and 9%. Nokia also stated that its full-year guidance is no longer valid. “Strategy transitions are difficult. We recognize the need to deliver great mobile products, and therefore we must accelerate the pace of our transition,” said CEO Stephen Elop in a statement. “Our teams are aligned, and we have increased confidence that we will ship our first Nokia product with Windows Phone in the fourth quarter 2011.” Nokia’s full press release can be seen below.

Nokia lowers Devices & Services second quarter 2011 outlook and updates full year 2011 outlook

Published May 31, 2011
Nokia Corporation
Stock exchange release
May 31, 2011 at 15:00 (CET +1)

Espoo, Finland – Nokia today commented on factors impacting its business and updated its second quarter and full year 2011 outlook for Devices & Services. During the second quarter 2011, multiple factors are negatively impacting Nokia’s Devices & Services business to a greater extent than previously expected. These factors include:

- the competitive dynamics and market trends across multiple price categories, particularly in China and Europe;
- a product mix shift towards devices with lower average selling prices and lower gross margins; and
- pricing tactics by Nokia and certain competitors.

Updated outlook for Devices & Services for the second quarter 2011:
- Nokia now expects Devices & Services net sales to be substantially below its previously expected range of EUR 6.1 billion to EUR 6.6 billion for the second quarter 2011. This update is primarily due to lower than previously expected average selling prices and mobile device volumes.
- Nokia now expects Devices & Services non-IFRS operating margin to be substantially below its previously expected range of 6% to 9% for the second quarter 2011. This update is primarily due to lower than previously expected net sales. While visibility is very limited, Nokia’s current view is that second quarter 2011 Devices & Services non-IFRS operating margin could be around breakeven.

Updated outlook for Devices & Services for the full year 2011:
- Given the unexpected change in our outlook for the second quarter, Nokia believes it is no longer appropriate to provide annual targets for 2011. However, Nokia expects to continue to provide short-term quarterly forecasts in its interim reports as well as annual targets when circumstances allow it to do so.
- Nokia’s previous targets for the third quarter, fourth quarter, and full year 2011 were: 1) Net sales in Devices & Services to be at approximately the same level in the third quarter 2011 as in the second quarter 2011, and seasonally higher in the fourth quarter 2011, compared to the third quarter 2011; 2) Devices & Services non-IFRS operating margin to be between 6% and 9% in 2011.  These targets are no longer valid.

Nokia is taking immediate action to address the issues that are impacting its Devices & Services business. Nokia’s high-level strategic objectives and targets remain unchanged.

- Nokia is continuing to invest to bring new innovative capabilities to its Symbian line up. In addition, Nokia has taken price actions on its current smartphone portfolio, and Nokia is intensifying its focus on retail point-of-sales marketing.
- Nokia started shipping its new dual-SIM devices last week.
- Nokia remains pleased with its progress on its Windows Phone strategy, and has increased confidence that the first Nokia product with Windows Phone will ship in the fourth quarter 2011.
- Nokia remains committed to its target to reduce its Devices & Services non-IFRS operating expenses by EUR 1 billion for the full year 2013, compared to the full year 2010, and plans to implement these reductions as quickly and effectively as possible.
- After the transition, Nokia continues to target Devices & Services net sales to grow faster than the market and Devices & Services non-IFRS operating margin to be 10% or more.

“Strategy transitions are difficult. We recognize the need to deliver great mobile products, and therefore we must accelerate the pace of our transition,” said Stephen Elop, president and CEO of Nokia. “Our teams are aligned, and we have increased confidence that we will ship our first Nokia product with Windows Phone in the fourth quarter 2011.”

Nokia will provide its second quarter results and more details when it reports its Q2 2011 results on July 21, 2011.

Nokia will be hosting a conference call at 13:30 UK time (8:30 EST). The dial-in number for media (listen only – the question and answer session will be limited to financial analysts and investors only) is +1 706 634 5012. Conference ID: 72156605.

12 Comments
  • Bradymw

    Well I’m surprised……shoulda jumped on the Android bandwagon

    • Anonymous

      Even if they did jump the Andork bandwagon their stocks would still plummet due to their Symbian based products which are currently out. Did you read this article?

      • http://twitter.com/alovell83 alovell83

        I think there is an argument to supporting two to three major OS if you want to be the number one smartphone OEM two years from now.  Also, AFAICT, they are waiting for WP updates, though perhaps there is quite a bit of design going on, they wouldn’t have been in as much of a waiting position had they been ready with hardware on Android.  

        Also, their current strategy, and the MS strategy as well, is to count on this marriage becoming the end-all-be-all.  Everyone knows this is quite a gamble, it’s just a matter of if it’s the right gamble.  The analysts that are supporting their decision are banking on them taking both the low-end hardware away from Android, partially reliant on the Nokia brand which isn’t what it once was, as well as being the dominant manufacturer of the high-end of WP devices.  However, Samsung has shown that they can compete globally on high end hardware seeing as how they have been able to sell 10M Galaxy devices with that number to grow in 2011. IMHO Samsung has even prevented Apple from stagnating in markets where they had more than 1 year of a presence when the Galaxy S was introduced (so, excluding China, but including more than 80% of Apple markets by weight). Look at Japan, Korea, Western EU, and the US and each one the Galaxy device was able to be the best selling Android device and Apple was only able to grow in the former two. 

        Yet, in spite of all this consumer attention, Samsung wasn’t able to propel the WP7 lineup, it will take some excellent design and marketing for Nokia to bring WP7 from the bottom of the barrel to competing with the big boys.  Their real strategy will have to probably even focus on enterprises since they have needs that aren’t being completely met on the other platforms, with the exception of RIM but that’s also a dying breed, and once they get the user base they’ll be able to create a more cohesive ecosystem and the financial outlays they make will be better allocated towards growth rather than just market presence.  

      • Anonymous

        Shares will fall but if Nokia would join Android in 2008 and support also WP7 devices (just like HTC). Nokia would be a winner.
        Now…. it is kind of a free fall bc not even Europeans like Nokia anymore; France and Spain online stores are down.

  • http://twitter.com/ChazClout ChazClout

    The sooner their WP7 handsets arrive the better.

    Come on Nokia, don’t dawdle!

    • http://profiles.yahoo.com/u/2CCP6EQ3TUYUGJRQ3IVD45E6MI Aaron MC

      I love your avatar. Guardian Heroes FTW.

  • http://www.sk1wbw.wordpress.com Wayne Williams

    I’m wondering if Windows Phone 7 will save Nokia.  I used WP7 for two months and I really wanted to like it.  The OS is nice, but without ANY good apps, the platform is going to stagnate.

    • Shanghai Dan

      Apps will start rolling – remember, Nokia is still the world’s biggest smartphone maker (in terms of phones shipped).  Combine that with a MUCH more open, MUCH better supported developer platform (WP7) and you’ll see plenty of apps rolling…

      • Droidman101

        Much more open and better supported platform than what?
        Android? -nope, its more open than iOS, more supported than symbian
        iOS? -most likely, less open but better support
        Symbian? -most open out of all these options, least support
        WP7 is more open than iOS, but less than android and symbian. It has about (right now) the same apps as symbian.

      • Shanghai Dan

        From a development standpoint, WP7 is much more open (easier to see what’s going on) and much better supported than Symbian.  If there’s one thing Microsoft does REALLY well, it’s support developers.  Great tools, great documentation, and most of the app libraries are provided with code (like .NET and MFC, for example).  Note I wrote open AND supported – it’s both.  Android is open, but the support isn’t as good as what you get with most Microsoft solutions, including WP7.

  • Anonymous

    Bye Nokia. It’s been nice knowing you.

    Your long walk to obsolescence has started.

    No way your WP gamble will work before 2013, if even by then.

    And by late 2012 you will be in dire straits.

  • Droidman101

    Can a company tell me about revenue vs. expenses please? That’s all that matters really, as all nokia has to do is outlast the next year without going bankrupt and they’ll be fine again.

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