T-Mobile on Monday introduced several new postpaid and prepaid plans headlined by a variety of throttled unlimited options that cater to a wide range of data-hungry smartphone users. The new individual unlimited plans start at $59.99 for unlimited nationwide voice calling and unlimited text messaging, and then become incrementally more expensive when unlimited data is added. Users can opt for unlimited data with 200MB of “high-speed” data for an extra $10 each month for a total of $69.99, 2GB of high-speed data for a total of $79.99, 5GB of high-speed data for $89.99, or 10GB of high-speed data for $119.99 each month. Once the high-speed data ceiling on one of the aforementioned plans is reached in a single month, data speeds will be reduced significantly — or “throttled” — until a new billing period begins. T-Mobile revamped several other postpaid plans and added two new prepaid options as well, and the details can be found in the press release below or on the carrier’s site.
T-Mobile’s New Unlimited Rate Plans Make Data Even More Affordable for Families on America’s Largest 4G Network
New T-Mobile plans feature unlimited data with no overages
BELLEVUE, Wash. — May 23, 2011 — T-Mobile USA, Inc. today announced a new suite of family and individual plans that expand on the exceptional value and consumer choice the company provides to make data affordable for families on America’s Largest 4G Network™.
The plans, available for new and existing customers, offer single-line and multiline options with a range of price points for talk or unlimited talk, unlimited text and unlimited data — with no data overages — offering 200 MB, 2 GB, 5 GB or 10 GB of high-speed data. Each of the plans also includes unlimited nationwide T-Mobile to T-Mobile calling, and unlimited nights and weekends. T-Mobile also continues to offer one of the industry’s most affordable entry-level unlimited data plans, starting at just $10 for 200 MB of high-speed data per billing month.
Beating the competition, T-Mobile’s $139.99 unlimited family plan with unlimited talk, unlimited text and unlimited data with 2 GB of high-speed data offers a savings of more than $350 per person, per year on a two-line annual plan, compared with similar smartphones plans from AT&T, Verizon and Sprint.1
“Our new rate plans powered by America’s Largest 4G Network put us in an excellent position to capitalize on the 80 percent of wireless customers in America who want smartphones,” said Cole Brodman, chief marketing officer, T-Mobile USA. “We’re providing customers with the 4G coverage they need, an exciting portfolio of 4G smartphones, and the value and flexibility to meet the diverse desires of their entire family.”
T-Mobile’s family plans are also more flexible than ever, allowing customers to select different data options and add-a-line features to meet the needs of first-time smartphone consumers, data-hungry young adults and text-centric teens all in one customized package.
The new family and individual plans are available now. To find the T-Mobile plan that best fits their needs, customers can visit http://www.t-mobile.com.
