Android grabs 53% of global smartphone market share; iOS 50% of application revenues

By on May 19, 2011 at 6:01 AM
mobile May 19, 2011

A new report published by Millennial Media paints a picture of the global smartphone landscape in April of 2011. The company found that Android continued its domination in pure market share, holding a 53% of impressions on the company’s network. Apple’s iOS came in second with 28% and RIM’s BlackBerry OS came in third with 16%; Symbian, Windows, and “other” totalled under 4% of impressions. While Google continues to maim and destroy in terms of handset numbers, Apple continues to hold the crown when it comes to application revenues. “Revenue generated from applications on the iOS platform grew 6% month-over-month and represented 50% of the Application Platform Mix on our network, ranked by revenue, in April,” reads the report. Android is in a close second with 39% of app revenues and RIM ranked third with 9%. What are users downloading? The report states that games, mobile social networking, and music/entertainment applications are the top application categories. Millennial Media sees over 142 million unique mobile impressions on its network each month from over 5,500 different devices.

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  • Anonymous

     That’s a rather misleading title since this is only for Millennial’s network.

    • http://www.bgr.com Andrew Munchbach

      It’s a pretty good sample though: Over 5,500 different kinds of devices and 142 million unique mobile connections a month. 

    • http://twitter.com/krkbomb Kevin Kelley

      They’re not a wireless carrier.  I think the article is referring to their “research network”.

      The numbers are weird though.

  • Anonymous

    Yea, these results sound about right.

  • http://profiles.google.com/blendertom Yousuf Ali

     so these don’t represent the actual market share?
    No wonder how symbian went down to 1% in so less time…

  • http://graydroid.wordpress.com Lezz

     If this is anywhere close to true, thats a huge jump for Android market revenues. 

  • Anonymous

     In other words, Apple’s on a trajectory to bankruptcy within the next 10 years.  Not Good.

    • Anonymous

      Yes, very good!
      Hurray for iBankruptcy!

    • Mike34

      And you arrive at this Very smart conclusion because …

  • http://www.droiddoes.com/ Norm

    AnDroid FTW! These analysts are much more legit.

    • Anonymous

      OMG, that’s so true.  Only analysts that are PRO us are legit.  As I mentioned in our last board meeting Norm, we have stopped supporting and believing analysts that don’t say good things about Android AND as important, bad things about Apple.  Those are the real analysts.  The wisest!  

  • JimmyJ

     At end of 2010, analysts (e.g. Canalys) generally gave Symbian 30%+ of the market, roughly tied with Android.  I don’t think saying it’s dropped to 1% in a few months is at all accurate.

    Also, the first in the “Related Posts” section is a BGR headline that says “Android to grab nearly 50% of global smartphone market by end of 2012″ … something’s wildly misleading or incorrect somewhere.

    • Anonymous

      Different sources. Gartner said Android would hit 50% by 2012. Millennial (the group mentioned in this article) are the ones who said that they’ve already hit 50%. That would also explain how Canalys can give Symbian 30% of the market (are they Europe-based?), while Millennial can claim 1%.

      Considering that there’s no single, universal, objective source for this kind of thing… different groups are going to have different metrics and whatnot.

      • Droidman101

        Difference between the two was
        1. The report published that said symbian had 30% market share meant that they had 30% of all phones, not just sales.
        2. The report that says that symbian had 1% of the SALES.
        at least that’s what I think

  • Anonymous

     We (the Goofan aka Apple Hater Nation) won’t rest until we have 100% market share and there’s NO OTHER phone/OS vendor!  

    • Anonymous

      Won’t be to hard by the end of the year they have over 200 phones and in another year android will be as big as Microsoft and the crumble like microsoft.

    • Anonymous

      53% markets share and no rev to show. Good job

      • Anonymous

        Actually Big Mac, Google generates upwards of a billion dollars from Android.  

      • Anonymous

        Too bad the developers don’t get any of it! lol, silly DroidDummies! 

      • Anonymous

        @The_IKing:disqus hey man, Google said “don’t be evil” not “don’t be fair”!  Those are quite different!

      • sssssBoom!

         typical fanboy nonsense

      • Anonymous

        Yep Apple fanboy since 89′

      • Rudy

        They make money the same way Apple does – sell your personal information to the highest bidder. 

    • Anonymous

      A billion? Wow. iOS makes that in a week.

      • Anonymous

        Hey, Big Mac, I am simply replying to your assertion that Google wasn’t making money on Android.  

  • Anonymous

    Apple 28% of the market with ONE phone lol

    • Anonymous

      Don’t forget about that 50% rev share. Thats the number that Apple’s stockholders will care about.

      • http://Androidized.com Lucian Armasu

         It’s not like the iOS ads somehow get clicked more than Android ads. It’s just that there are more iOS apps (double) than Android apps, so it’s obvious the total amount of ad money from iOS would be bigger.

  • Bringit

     Misleading.

  • Anonymous

    Finally, analysts who aren’t ANAL-ists!

    I can’t wait for when Throwback Thursday’s piece is, “Remember Apple’s iPhone with all the iCrapp and how it had millions brainwashed?”

    • Anonymous

      Never happen. That is all.

    • RDiddy

      Worst.  Douche.  Troll.  Ever. 

    • Anonymous

      Do you understand that businesses exist to make money and Apple is making the most of anyone in the industry or does that not register with you?

      Nokia sold the most phones for years now, yet their profit is taking a nosedive.

    • Anonymous

       Would that be because this time, they happened to say something you agreed witH?

      They’re all pulling numbers out of somewhere… well, somewhere warm dark and smelly. At least in this case they have factual data to back it up with – but even so it’s very misleading, since it’s naturally limited to the imprints coming from this company’s network.   Without knowing the demographics of how this network is distributed (both device-wise and person-wise) the numbers are pretty meaningless.

      But we all know that won’t stop BGR from slapping it up there with a nice sensationalist headline.

  • Anonymous

    You have to admit dude that is pretty cool stuff.

    http://www.internet-privacy.at.tc

  • Anonymous

    Money talks, bullsh*t runs the marathon

  • Anonymous

    omg the googledroidaliens are soooooo wild and happy about this.  Blinded by that green machine.  lol.  what a Toy.  Of course they have more share.  Here a droid there a droid every where a toy toy.  Cheap.

    • Anonymous

      lol, when iphone is the fisher price of phones. A smartphone so limited and simple a 7 year old or 70 year old grandma can use it.

  • Anonymous

    Android is eating eating and eating :)  > 

  • Anonymous

    Its prettty clear that with phones like the Evo that Droid is the one to watch!

    http://www.internet-privacy.at.tc

  • http://twitter.com/MassimoUA Nikitin Maxim

     when Android changes its name to Skynet, the other 47% must be punished for their insolence

  • Anonymous

    Android will eventually have 70-75% of the market (if not more).  Basically you have every major consumer electronics company (except RIM, Apple and Nokia) in the world making Android devices.  Most of these firms, the Asian firms, also make the electronics for most consumer electronics.  We know all major consumer electronics firms have to be in this market (handheld devices/smartphones)  because as it is the future of consumer electronics.  Handhelds/smartphones will likely control most of our consumer electronics in the future.

    So, basically you have three firms, RIM, Apple and Nokia operating completely closed systems.  In fact, by Microsoft “intelligent” design you can’t really tell one Windows phone from the next.  The major consumer electronics firms have no choice but to go big into Android… and they are. They’re going to keep pressing, competing with one another to press the envelop in terms of performance of hardware, price and user experience.  RIM, Apple and Nokia will be scrambling for the crumbs.  

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