Twitter on Wednesday took the wraps off a redesigned version of its mobile website that has already begun rolling out to select users. The new design, most agree, represents a marked improvement over the inefficient, cartoony mobile site design found on the company’s current mobile web app. Twitter’s mobile web redesign looks much more like its native iPhone app, which makes sense considering the company’s recent promise to create a more unified experience across platforms. We still far prefer native apps, of course, as web apps currently don’t have the same access to the plethora of APIs on various platforms that allow developers to build fluid, comprehensive apps. The new mobile site design is already being rolled out to “a small percentage” of Twitter users with Android phones, iPhones and iPod touch devices. Twitter says is will continue rolling out the new site to more users fitting that criteria in the coming weeks.