Netflix app finally launches for Android

The wait is over — Netflix finally announced on Thursday that its Android application is now available in the Android Market. But there’s a catch: it’s only supported on “select phones that have the requisite playback support.” If your device isn’t on Netflix’s approved list just yet, don’t fret, as the firm says it will add to its supported devices list over time. The video streaming service is already available on Windows Phone and iOS, so why did it take so long to hit Android? “Because the platform has evolved so rapidly, there are some significant challenges associated with developing a streaming video application for this ecosystem,” Netflix product team member Roma De said. “One of these challenges is the lack of standard streaming playback features that the Netflix application can use to gain penetration across all available Android phones. In the absence of standardization, we have to test each individual handset and launch only on those that can support playback.” Netflix for Android currently runs on the HTC Incredible, Nexus One, and EVO 4G with Android 2.2 installed. It’s also supported on the Nexus S and Nexus One with Android 2.3 installed.

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