Android’s U.S. market share is continuing to grow at the expense of RIM, Microsoft, and Palm, according to a new report from comScore that took a snapshot of the mobile phone market during the March quarter. The report found that Android powered 34.7% of all U.S. smartphones, up 6% from December 2010. RIM’s BlackBerry OS market share fell 4.5 points to a 27.1% share of the market, while Microsoft’s Windows and Palm’s webOS each saw a 0.9 percentage point decrease. Apple’s iOS market share jumped 0.5 points to a 25.5% share of the market, just behind RIM’s 27.1% grasp. Samsung remained the most popular mobile phone brand with a 24.5% share of the market, followed by LG (20.9%), Motorola (15.8%), RIM (8.4%), and Apple (7.9%). The report also found that 234 million Americans above the age of 13 used mobile devices. Hit the jump for the full release.
comScore Reports March 2011 U.S. Mobile Subscriber Market Share
Google and Apple Gain Ground in Smartphone Market
RESTON, VA, May 6, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 34.7 percent market share.
OEM Market Share
For the three month average period ending in March, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers. LG ranked second with 20.9 percent share, followed by Motorola (15.8 percent) and RIM (8.4 percent). Apple continued to gain share following the launch of the Verizon iPhone, up 1.1 percentage points to reach 7.9 percent of subscribers.
Top Mobile OEMs
3 Month Avg. Ending Mar. 2011 vs. 3 Month Avg. Ending Dec. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLensShare (%) of Mobile Subscribers Dec-10 Mar-11 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Samsung 24.8% 24.5% -0.3 LG 20.9% 20.9% 0.0 Motorola 16.7% 15.8% -0.9 RIM 8.5% 8.4% -0.1 Apple 6.8% 7.9% 1.1 Smartphone Platform Market Share
72.5 million people in the U.S. owned smartphones during the three months ending in March 2011, up 15 percent from the preceding three-month period. Google Android grew 6.0 percentage points to 34.7 percent market share, while RIM ranked second with 27.1 percent. Apple grew 0.5 points to 25.5 percent share, followed by Microsoft (7.5 percent) and Palm (2.8 percent).
Top Smartphone Platforms
3 Month Avg. Ending Mar. 2011 vs. 3 Month Avg. Ending Dec. 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLensShare (%) of Smartphone Subscribers Dec-10 Mar-11 Point Change Total Smartphone Subscribers 100.0% 100.0% N/A 28.7% 34.7% 6.0 RIM 31.6% 27.1% -4.5 Apple 25.0% 25.5% 0.5 Microsoft 8.4% 7.5% -0.9 Palm 3.7% 2.8% -0.9 Mobile Content Usage
In March, 68.6 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 38.6 percent of subscribers (up 2.2 percentage points), while downloaded applications were used by 37.3 percent (up 2.9 percentage points). Accessing of social networking sites or blogs increased 2.6 percentage points, representing 27.3 percent of mobile subscribers. Playing games comprised 25.7 percent of the mobile audience, while listening to music represented 17.9 percent.
Mobile Content Usage
3 Month Avg. Ending Mar. 2011 vs. 3 Month Avg. Ending Dec. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLensShare (%) of Mobile Subscribers Dec-10 Mar-11 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Sent text message to another phone 68.0% 68.6% 0.6 Used browser 36.4% 38.6% 2.2 Used downloaded apps 34.4% 37.3% 2.9 Accessed social networking site or blog 24.7% 27.3% 2.6 Played Games 23.2% 25.7% 2.5 Listened to music on mobile phone 15.7% 17.9% 2.2
