Balsillie to take over chief marketer role at RIM

By on May 2, 2011 at 8:28 PM
Business May 2, 2011

Research In Motion on Monday announced that Co-CEO Jim Balsillie will take over the role of Chief Marketing Officer following the recent departure of CMO Keith Pardy. Balsillie will remain Co-CEO alongside Mike Lazaridis as well, and both chiefs will also be co-chairmen of RIM. RIM’s former marketing chief, Keith Pardy, left the company for personal reasons back in March, just over one month ahead of RIM’s BlackBerry PlayBook launch.

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  • Killa357

    The helmet… goofy grin… first thought: “Special”

  • Anonymous

    Hmm, taking any leading position at RIM at this time is ballsy–or rather balsillie

  • Anonymous

    as much as i love RIM, this is a dumb move…balsillie is a moron.

    • Anonymous

      no the tanned one is a moron Jim actually answer questions

  • Anonymous

    Worst. Corporate. Structure. Ever.

    • Anonymous

      Yes, how is this a publicly traded company? It’s run like a private business.

  • Andrew

    RIM has a ridiculous corporate structure. Co-CEOs? No wonder they have fallen so far behind iOS and Android!

  • Anonymous

    “There’s tremendous turbulence in the ecosystem, of course, in mobility. And that’s sort of an obvious thing, but also there is tremendous architectural contention at play. And I’m going to really frame our mobile architectural distinction. We’ve taken two fundamentally different approaches in their causalness. It’s a causal difference, not just nuance. It’s not just a causal direction that I’m going to really articulate here — and feel free to go as deep as you want — it’s really as fundamental as causalness.”

    Ladies and gentlemen, Jim Balsillie, RIM’s new chief “marketer.”

  • Sshawn5041

    Good thing they got rid of that other guy in march!! He sucked a$$

    hopefully they will market properly now instead of those gay commercials!

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  • Anonymous

    Title should read “Ballsile CREATES RIM’s Marketing Department.” Why? Because RIM do not market their stuff they just kick it out the door. The PlayBook launch was shameful. No TV, magazine or newspaper ads to speak of. It was a pathetic effort and an insult to the engineers who worked hard to create the product. Now, it would have been nice if the PlayBook had been actually ready for launch before the kicked it out but maybe Mr. Ballsilie can fix this before the next debacle.

    • livnacitlec

      Bang on correct. RIM’s marketing has been terrible. NOt that they need to take a page from apple’s book, but they need to take a page from anyone’s book.

  • Bringit

    Too. Late.

  • RIMsucks

    What a stupid, F’d up company

  • kwaping

    You can tell he’s not really a hockey player… too many teeth. :)

  • Anonymous

    He looks smart.

  • max

    RIMjobs market strategy: keep naming things pearl, curve, bold, storm, and touch and our faithful tech morons will keep buying our antiquated technology.

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