T-Mobile announced Monday that it’s temporarily suspending its “Bobsled by T-Mobile” service, which allows Facebook users to call one another for free. Bobsled was unveiled less than a week ago, and it appears that T-Mobile is making the move in an effort to distinguish its own branding. The carrier’s full statement, posted on Facebook today, said:
We are voluntarily and temporarily suspending the Bobsled service as we work with our partners at Facebook to address their design questions, including working to ensure that the Bobsled experience is clearly differentiated and is not mistaken for a Facebook created property. We apologize to our customers for this temporary distruption in service.
T-Mobile did not clarify when it would relaunch Bobsled.