Lower Q1 iPad sales prompt analysts to slash 2011 tablet forecast for Apple

By on Apr 25, 2011 at 7:38 AM
Tablets April 25, 2011

Wall Street analysts are beginning to reevaluate their yearly iPad forecasts for Apple, Inc. Previous prognostications from the financial sector had the Cupertino-based company selling somewhere between 40 million and 50 million iPads during 2011. After Apple’s Q1 earnings call last week — where the company sold far fewer iPads than expected — the aforementioned analysts have started to reevaluate their estimates. “They are going to have comparison issues on the growth side,” said Michael Walker, a portfolio manager at WP Stewart speaking to Reuters. “They can’t grow 83 percent forever. There’s no way.” Firm Merrill Lynch is expecting Apple to sell just north of 26 million iPads during 2011, while IHS Suppli is expecting the company to move 39.6 million tablets during the same time period.

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18 Comments

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  • Anonymous

    There is always a limit to manufacturing capabilities, you can’t produce 83% more tablets every year!

  • http://twitter.com/rogerdodgerTM rogerdodgerTM

    My take:
    fiscal Q3 2011 (april-may-june) 7 million iPad
    fiscal Q4 2011 (july-aug-sep) 8.9 million iPad
    fiscal Q1 2012 (oct-nov-dec) 12 million iPad

    4.7 (Q2 2011) + 7 + 8.9 + 12 = 32.6 million iPad in 2011

    But I was very conservative. And take in mind that by september Apple could slash iPad 2 by 100$ on each single model just to kill competitors (who are going to launch their imitations “this summer”).

    • E-Man

      There is no way that Apple will slash the price of the iPad2 by $100, unless it’s to make room fo the iPad3. Apple has always put a premium on their products, and considering how their current prices are the same as it’s competitors (at least for now), there is no chance that they will through away billions.

      • http://twitter.com/rogerdodgerTM rogerdodgerTM

        Well, I wouldn’t define 499$ a premium price. Wouldn’t you?

        That was only a guess, though. I know that is not very likely. It was only for discuss sake.

    • Anonymous

      Drink that drink!
      Quote from Roger Dodger… Netflix it

  • http://twitter.com/Moestepp Morrison Stepp Jr

    It’s not due to the demand.

  • Anonymous

    I think a device and segment has hit a temporary saturation point. Die hard fans and people who actually need one have likely already purchased one. I think this is shown by how many iPad owners bought the sequal and how few actual remote workers use one. When the iPad (and its competition) can truly replace a laptop for people who use it for work and pleasure for the average user it’ll resume its quick sales increase.
    I am not anti Apple or tablet however tablets are a true tech bubble right now as they are not essential like a smartphone or a laptop for work. They don’t do anything a laptop or netbook already does, it’s just a nicer form factor. There are plenty of people just simply waiting for they current portable device to fail before even considering one. I think now that the newness/coolness has faded on these devices they’ll now actually have to earn their sales versus other mobile options, especially among the business crowd.

  • http://www.droiddoes.com/ Norm

    Apple fail = a very happy me! :-D

    • http://twitter.com/rogerdodgerTM rogerdodgerTM

      So, you’re going to be very sad in the next year long.

  • Anonymous

    The ipad2 launch just goes to show you that apple intentionally limited supply at launch to increase artificial demand.

  • Allen Walker

    way to put the cart before the horse, idiots.

  • Bringit

    Everybody wants one.

    • Anonymous

      everyone except me

      • Bull Tech

        And me too. No tablet is worth $500 apple or whatever manufacturer. I will consider one when these makers get realistic with their prices.

  • Anonymous

    Apple always beats Wall street cause there’s a bunch of dumb asses making bullshit predictions. The iPad is not only sold out worldwide but if you where to order one online you would have to wait 2 weeks for it. Not to mention is not even available worldwide yet. Next quarter you will have all these fools praising Apple like they always do for beating wall street.

  • Anonymous

    Bring it to Asia, We want it!

  • boughtat 15

    It’s true that Apple can’t grow 83% forever. However they have a tiny percentage of the world computer market, like 5%. If that goes to something closer to HP’s percentage, 20%, you are looking at a company four times what it is now. The Iphone helped them build world wide distribution channels, so now they have that in place. All they have to do is improve their product designs (ic’s and other components) which are some of the best already, to the point that they can produce the volumes necessary. Apple can grow 83% for many years to come, just not forever.

  • Phil

    I haven’t bothered searching, but didn’t BGR “report” Analysts saying iPad2 was going to be HUGE in 2011 for Apple? I guess since Geller didn’t “report” on this, it must not be that big.

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