Apple overtakes Nokia, becomes world's largest handset vendor by revenue

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Strategy Analytics has published a report stating that Apple, Inc. has overtaken Nokia as the world’s largest handset vendor. “We estimate Apple’s wholesale revenues for its iPhone handset division stood at $11.9 billion in the first quarter of 2011,” said Alex Spektor, a Senior Analyst at the analytics firm. “Apple overtook Nokia for the first time, which recorded a lower $9.4 billion of wholesale handset revenues.” The report is determining the largest vendor by revenue earned during the first three months of 2011 — as opposed to market capitalization, handsets in market, or employee numbers. “Nokia remains the world’s biggest handset maker in terms of shipments,” the brief continues. “Nokia said mobile device shipments rose 1% in the first quarter to 108.5 million, while Apple said it had sold 18.6 million iPhones over the same period.” The Boston-based firm writes that it “expects the number of phones sold with Android to overtake those with Apple’s system by late 2011″ — although this cumulative figure would not, in all likelihood, put a single Android handset manufacture ahead of the iDevice maker in terms of revenue. Strategic Analytics also hypothesizes that Nokia’s partnership with Microsoft could catapult it back to the top revenue spot in subsequent quarters.

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51 Comments
  • TOMMMMMM

    I guess when you overcharge for products, you generate alot of revenue.

    • ApplesNAndroids

      Umm.. Apple iPhone 16GB 199.99

      HTC Thunderbolt 249.99

      Droids (upon launch 199.99)

      I see your failed mathematics horriblly.

      • Anonymous

        That’s in the US, where contracts are king. Most other countries sell phones at full price. I’d be intreseted to know how they compare then.

      • Anonymous

        Yes but they also don’t have contracts.

      • Anonymous

        Costs of 16GB iPhone (retail)
        VZW – $649
        O2 (UK) – £504.99
        Orange (UK) – £509.99

        Cost of HTC Thunderbolt (retail)
        $569.99

        Cost of Motorola Atrix (retail)
        $549.99

        I’m no Apple fanboy, but keep your arguments legitimate. What they’re charging seems to be in line with high-end phones, at least based on a cursory search.

      • Anonymous

        Funny, been on Vodafone’s UK website, I see they’re selling subsidized phones, with prices for most smartphone not that much different.

      • Dario69

        Exactly. That is an old, tired argument that even I bought into when I was stupid enough to believe it. I was buying HTC smartphones out of contract at $500-$600 and here was the iPhone, out of contract in the same price range. Oh, but that darn Apple hardware too much compared to these other phones with much better hardware. Yeah, great hardware but the software sucks.

      • http://profiles.google.com/booboolala2000 Patrick Crumpler

        At least they have software, and its much more capable than ios, that shit is for simpletons. Like Simple Jack, or Dumbass Jack.

      • Anonymous

        You do know those are subsided prices right?

      • Anonymous

        You do know the subsidised price is directly related to the full price right?

      • Senor Chang

        Yes, iFans and Fandroids = forever slaves to carriers because they refuse to pay full price for hardware.

      • Anonymous

        Chang, I have gone both route recently bought an Inspire off contract for $400, its been rooted, re-rom’ed and de-branded. (logo on the back excepted). I have bought N95′s, E71′s and others off contract and through online vendors. That is neither here nor there. I have also bought on contract with the economics dictate, like the etf and cost was lower then buying it outright. And there are those, who have no reason to change carriers, and either can’t afford to drop $500-600 on a new smartphone or have no reason too.

      • Pinof1

        well then maybe you should compare the
        iphone 32G 299.99

        thunderbolt 32G 249.99

    • Anonymous

      What’s important is profits. Nokia has a lot of profits. Apple? Who knows how much profit they make on their phones. Don’t give me the 95% growth BS either, that’s combining all their product lines. They just might make nothing on their phones.

      • Anonymous

        ???????? Plz tell me u r joking right? I’m sure I’ve seen u around. Ur not dumb. I’m pretty sure u know apple makes mad money.

  • Anonymous

    This is pointless. Let me know when Apple passes Nokia in PROFITS. That’s where the money is.

    • Anonymous

      Actually, the money is in the trade. You will not be rewarded from Apple, RIM, nor Google based on their profits; only on their market performance.

    • Anonymous

      I hope to God you’re not a goofan (aka apple hater) because I always say we are the smartest. So, just in case, nokia profit per google finance is about 20% that of apple. Unfortunately, because I want apple to go away… Forever.

    • Anonymous

      They passed Nokia in profits several quarters back. As an example, Apple’s iPhone profit for this last quarter was in excess of $3 billion, with more than $4 billion from all iOS products combined. Nokia’s profit for the same quarter was 344 million Euros, which is about 500 million USD. That’s right; they made 6x as much profit from the iPhone only as Nokia made for its entire business.

      Similarly, Google’s profit for the last quarter was $2.3 billion. . . well behind what Apple makes just from the iPhone, and a little over 1/3rd of Apple’s entire business.

      Thanks for playing.

    • Anonymous

      LOLLLLL, let you know when apple surpasses nokias ‘profit’ hahahhahaha. That’s one of the best jokes I’ve heard in a while. Nice one!!

    • 1T2dirtnap

      Oh boy. This confirms it for me. Android fanboys will ignore the truth even if it makes them look foolish.

      • Anonymous

        I think you meant all fanboys, although this post was ripe for Apple fanboy preening and Android fanboy hating.

        This kind of thread makes all the fanboys look extra dumb, frankly.

  • Anonymous

    Off of 1 phone. Ridiculous.

  • AppleFan

    But but but android is the one flooding the markets. But but but..

    • Michael Scrip

      All Google can hope for is that their Android OS gets on as many phones as possible… so they can make money from ads. (because that’s all they do)

      Meanwhile… Apple took the hardware route… and it’s really workin’ out for them!

      • http://profiles.google.com/booboolala2000 Patrick Crumpler

        But the hardware is week sauce, as is the OS.

      • Michael Scrip

        It may not be perfect for everybody… but it’s fine for A LOT of people.

        Hey… be glad you have Android as an option. Back when the iPhone first came out… your other options were trackball Blackberries and the Palm Treo.

        We live in a great world, huh…. full of choice.

  • http://www.droiddoes.com/ Norm

    LOL! Who cares? DROIDS are no.1 in market share which is all that matters.

    • Anonymous

      No what matters is if you invested in the company that is making it with Android. Possibly HTC. The OS market share matters less than the companies performance within that space. Each company stands alone.

    • http://twitter.com/danimondi dan imondi

      Market share is for whores. I prefer someone who doesn’t sleep with everyone and their mother just to get out there.

      • heyhey

        ditto,

        and by the same token, weed grows everywhere and orchids are rare but the value is in the orchids, not the weed…..

        seriously, google’s android is like a virus: it has no conscience, feelings, or life. it exists for the sake of spreading and nothing more…..screw the consumer!!! screw the gullible. let those suckers believe that hardware accel and better video support and better UI are coming so that they’d continue shelling out the bucks….

    • Anonymous

      NORRRRRRRM!!! you fukin douche bag cu.nt!!!!!

    • 1T2dirtnap

      Wrong Norm… “DROIDS” are not number 1 in market share.

  • Anonymous

    Love my inspire but the iPhone still is king.

  • Shanghai Dan

    Apple gets 50% of their revenue (and more than that of their profit) from their phone. Everything else – computers, iPads, iPods, iTunes, iDongles – constitutes the other 50%.

    They’re a phone company that happens to sell a few other things. They’re no longer a computer, or even consumer electronics company – they’re HTC on steroids, not Samsung or the Apple of 4 years ago.

    If they take ANY hit in sales of their phone, they will have a huge problem on their hands…

    • Anonymous

      Yeah, I mean that $6 billion in profit might fall to $5 billion, then they’d have to start cutting back, even with the $60 billion in cash. You know who’s really in trouble?

      Motorola Mobility (holiday quarter): $80 million in profit (they report last quarter’s results next week; expect a small profit or even a loss on poor Xoom sales and a drop in Droid sales caused by the Verizon iPhone)

      LG: Posted a loss last quarter.

      The only healthy Android OEM is HTC, with $500 million in profit last quarter.

      • http://www.youtube.com/watch?v=AR6HpRLyzMY Walter Sobchak

        God! You are a broken record!

      • Anonymous

        Facts are facts, dude. If you were smarter you’d stop reading.

        You CAN read, right? Even if you have to sound it out, that’s better than nothing.

      • http://www.youtube.com/watch?v=AR6HpRLyzMY Walter Sobchak

        Don’t you ever get tired of repeating the same thing day in and day out between this site and engadget though?
        And yes I can read…. I’ve got me a seventh grade education.

      • http://profiles.google.com/booboolala2000 Patrick Crumpler

        And this affects you personally how? Such a hater. Huge telecom companies are evil, why be such a blowhard for them? Just seems pathetic.

    • Anonymous

      So a company making a profit is in trouble? Last time I checked not every business makes billions each year. And as far as moto taking a hit due to iphone sales on vzw, well considering the thunderbolt (i know its htc) is outselling it I don’t see it as huge competition.

      • Shanghai Dan

        I don’t think you’re following…

        When you have over half your revenue and ~2/3rds of your profit coming from a SINGLE PRODUCT, that is seeing its market share slowly eroding – yes, that is time for concern. Because if that product has a hiccup – either from your design/rev cycle, or from a supplier (say an earthquake hits Shenzhen, and down goes Foxconn for 12 weeks), or just from one of a few dozen, equally powerful/capable/strong companies comes out with something that captures the attention of your customers – you stand to take a HUGE hit in revenue.

        For a company to have such a huge amount of their revenue and profits hinge on a single SKU is a very dangerous place, indeed…

  • Deathdealer998

    My greatest hope is that all these pseudo experts research the history behind these numbers and also computers in general. I see so many mind numbingly stupid comments from people regarding computers and smartphones that it makes my brain hurt, Even this analyst commentary leads me to believe they have no clue.

    I’ve been using Apple products since 1978. Apple almost went out of business prior to Steve coming back. I still have Cassady and Greene sound jam which is itunes. It is amazing the new generation fan boy ignorance of the computing industry. So many commenters on here are 15 year olds who were still playing with turds in their diapers while many of us actually watched all this evolve.

    People are so dumb. And the blind apple supporters prove that point. I do love OS X (btw–it’s OS ten, not “ex’ for you dolts), but not enough to pay the apple price for an iphone or ipod.

  • Jwhite

    WITH JUST ONE PHONE! AMAZING!

  • Anonymous

    Notice they said handset and NOT cell phone. We need to know what apples narrow definition of handset is.
    I am sure it is a definition based up a single model….which BTW Apple only has one!!!!!

  • Senor Chang

    “Hey, we’re #1! In actuality, no other company has made much of a threat to our revenue! Most likely, the people who buy those ‘other’ products wouldn’t buy our stuff anyway! Well, f*** it, let’s sue our competition anyway for no real tangible reason! F*** yeah, we’re Apple!”

    • Anonymous

      Your profits? Are you the owner or large shareholder in any of these companies?

  • Bull Tech

    Enjoy it now Apple cause once Stevie J ass clown kicks the bucket then your incompetence will be shown. Just look at history when little Stevie left Apple the first time. They almost went bankrupt. Once Stevie goes then we will how Cook and company do. And how they will once again run apple into the ground. And this time Stevie will not be there to bail you ass clowns out. Your head ass clown is gone.

    • Anonymous

      Bull, We? You wrote and designed Android? Wow, I’m impressed. BTW, I don’t care for nutcase fanboi’sm no matter where it comes from. But I always laugh when people say, our, or we. Because it ain’t so. No matter if you have an iphone, android, symbian, no matter. It doesn’t belong to any of us, we are the tools for their profits. So pick what you like and use it.

      • Bull Tech

        Yes we as in the public not the android users or blackberry users or whatever OS user. I thought you understood that by reading it.

  • Anonymous

    That’s insane. In 4 years? Wow.

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