Analyst pegs PlayBook opening day sales at 45,000

Tablets

Not a bad start for Research In Motion’s BlackBerry PlayBook tablet according to Jeffries & Co. analyst Peter Misek. According to a recent research note, Misek estimates that the Canadian mobile giant sold 25,000 PlayBook tablets during the online pre-order period and another 20,000 on opening day. “If correct, 45K+ sell through on the first day would be a success,” wrote Misek. Although the figure doesn’t quite match the 300,000 original iPads moved by Apple on its opening day last year, the Economic Times notes that “the PlayBook’s first-day sales are much better than those of other tablets such as Samsung’s Galaxy Tab and Motorola’s Xoom.” RIM has yet to publicly comment on exact device sales figures.

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71 Comments
  • Anonymous

    Nice work RIM.

    • http://twitter.com/clientsfromhell Clients From Hell

      45,000 units at $600 each, in one day;

      not bad for a so called “half baked” tablet and for a company thats a sinking ship and should be bought out by anyone and everyone because its so behind iOS & Android.

      As standard, this tablet can do everything I need, and because I choose not to buy an iPad or XOOM whatever, its making Apple & Android fans cry like babies. Half of you idiot androids rip the iPad yet you comment from a Mac computer, or you put down the Windows Phone 7 yet your on a Dell running windows.

      I run a business, I have Apple, Microsoft & Blackberry products. I don’t lick one ass, i lick them all… cause I can ;-)

      • http://profiles.google.com/deathcommand Hans Lee

        Called the Fandroid and iPhonies.

      • Anonymous

        While I’d love to agree with you here… I personally can’t pick and choose. It’s another analyst pulling more numbers out of his ass, the same as the ones for day 1 ipad2 sales (we see how wildly incorrect those numbers have proved) and xoom sales (no proof yet, but seriously – when have these idiots managed to get even one right? )

        Analysts make their own headlines and blogs like this one (not to mention some reputable news sources) pick those headlines up and tout them as news.

  • Anonymous

    I thought it was DOA though?

    • keymaker

      I think the device has a lot of potential but if they only sold 20,000 units during launch and 25,000 that had been pre ordered, things aren’t looking too good. These things usually do their best during launch and then it’s downhill.

      • Awesome

        You’re reading wrong.

        25,000 through pre-order + 20,000 on day one = 45,000 sold on launch day.

        Yes, small compared to iPad, but MORE than the Xoom and Galaxy Tab.

        How many people were saying that all Android tabs would destroy it?

        Don’t forget there was once a time when RIMs phone sales also trumped the iPhone.

        Who knows what the future holds.

  • Anonymous

    Still plenty of stock in Chicago (Best Buys). Go Get ‘Em!

  • keymaker

    I held one at BB last night. It looked alright but couldn’t feel any Magic out of it. Maybe Steve Jobs did cast a evil spell on it or something.

    • Anonymous

      keymaker,
      I felt the same way, took me and the salesman (seemed like a decent enough guy) several minutes to figure out how to work it. Didn’t seem fluid. Honestly too little too late. Sales should have been better seeing all the BB devices and fanboi’s out there. One guy bought it, and only reason was corporate polices requiring BB devices. But he seemed happy with it. I surely hope, he can get the bridge working on it. I can see it in his situation. 45K sales for a dedicated device with millions upon millions of Blackberry’s in North America (never mind the rest of the world) seems paltry.

  • StoneC

    Looks like while I will be eating a variety of great foods this weekend all the “DOA”ers will be feasting on a nice big serving of crow.

    45k units on day one is a success. As RIM adds functionality through software updates the PB will only get better. I look forward to getting mine.

    • Anonymous

      I bet you three bucks that Sales of the playbopk won’t overtake samsung galaxy tab. If the galaxy tab had 2 million in the channel the first year and maybe sold 1 million per year, how will the play book with less apps, no core email app without a blackberry and with a higher price be able to sell more?

      • Awesome

        Simple, the Galaxy Tab is a piece of shit running an phone OS. The PlayBook is not.

        More appls and more functionality are just around the corner.

    • Anonymous

      Those day one numbers include an entire month of pre orders. Having all the information sometimes helps. When RIM announces their quarterly with full playbook sales then we will know what sort of “success” we are dealing with.

    • Anonymous

      I think you’re celebrating a bit prematurely, much like the PlayBook release itself.

      This whole “it will eventually be better” is the mantra of Android. The clueless co-CEOs at RIM would be wise to avoid getting stuck in that state of mind.

  • Norm_is_gay

    RIM is sooo gay

    • Anonymous

      like a fox!

    • http://profiles.google.com/deathcommand Hans Lee

      They would be pretty happy.. Nice observation..

  • vznberry

    Zach said he has “multiple reports to the contrary”, but hasn’t provided any sources. It’s good to see straightforward reporting here.

  • Lolrim

    i returned my playbook.

    • Anonymous

      Why?

    • Anonymous

      did it try to eat you?

    • Cornbread

      I’m about to to the same. The bridge was a huge disappointment. The screen quality on the text is horrendous and the bridge browser like a sloth

      • http://twitter.com/rravindras Ryan

        Really? I thought the screen was amazing.

      • iMiiTH

        The screen has a higher pixel density than the iPad’s o.o
        It has a higher resolution, too. o.o
        You cant really get any better.

      • Anonymous

        Then I’d say you a) didn’t actually get one in the first place or b) have a defective unit. Having one myself, the screen quality for text is excellent. The bridge browser is as fast as your 3G connection ( up to 2Mbit or so, anyway) — so if you have a crappy signal, it’s not going to give you fast page loads. At work, the bridge browser sucks – because AT&T gives a crappy signal here. In many other places I’ve tried, there’s no performance issue at all (w/ 5-bar 3G reception).

  • max

    Wait. Hold up here.20k units on all of launch day? No seriously. Across the entire north American continent?? 400/state???? Lmao oh my god. I can sell 400 of anything to anybody in an entire state. This is a launch nightmare. Way to go rimjob. Lol

    • Anonymous

      Really? You can sell 400 of something that costs $500-$700 each, in one day, in each state, on top of the roughly 450 you already sold in that state?

      Highly doubtful.

      • Anonymous

        Apple did it in like 8 mins. And in the US alone. Never mind store sales.

      • Anonymous

        No one – not even Mike Lazardius – expected it to sell as well as the iPad. A better comparison would be the Tab or the Xoom.

    • Anonymous

      Sounds like all you’re selling is bullsh*t and I’m not buying.

    • http://twitter.com/iamFRANL Franl

      clearly you’ve never been in sales…

    • Anonymous

      That’s 900/state by my count. Granted, I may be wrong, but I have a lot more faith in my calculator than I do in your math skills.

  • http://about.me/brandonmccall brandonmccall

    Poor RIM.

    • Awesome

      Poor RIM why?

      This is a great result. No one was expecting iPad like numbers.

      • Anonymous

        err, the amount of bombast stating that ‘people don’t want to be told how to surf the web’

        and ‘we gots tonnage of apps’

        and ‘ours is the best mobile web experience’

        and you getting less than 5% of the market, that your device is ‘pre-destined’ to succeed in?

        This company as 2 CEOs and 3 COOs…. you’d think with all that leadership they’d be mopping up over a company that has a CEO on sick leave, and ‘subpar’ product that’s long on the spec tooth, and doesn’t have flash or HDMI out. Guess Specs are not all they are cracked up to be.

        at 20K a day after a year of build up… Apple is selling 500K a day (5 million over 90 days, post holiday, and with a assembly switch over to a new model).

        Let’s see how ‘excited’ they are when BB phone sales approach 5% of the phone market. or BES is now selling to only 5% of the Fortune 1000.

        Or is this to set up for their year over year results (we sold 200% more Playbooks this quarter than last. the Ipad is slipping with only 95% growth).

        5% ain’t Shee-at.

      • Anonymous

        iPad sales have slipped 30% since January. It’s hard when you start at the top of an industry (tablet in this case), you only have one direction to go…

      • Anonymous

        feldman,

        30% drop off a holiday quarter, again, with at least the whole world knowing there was a new hardware platform coming in at the end of the quarter. Even then, they sold every device they made. Some would say that’s market planning genius.

        As apple has stated, the reason for that drop is pretty straight forward. The shut down iPad1 construction and ramped iPad2 production as fast as they could, unfortunately, that pretty much lost 2-3 weeks of pipeline (they aim for 4-8weeks of inventory available), and they stated they were ‘well below their planned pipeline stockpiles’).

        Now that could be Japan, could be normal seasonality (jan-march is always a valley for i* sales for consumer[q1 sales peak] and corporate sales[q3 sales peak], could be gas prices.

        However, the fact that Apple is selling every iPad they are making, effectively tells me that their 50K boxes a day will go back to 80K. (sorry for the typo above). What certainty that after the pent up demand, Playbook will drive to 40K a day…

      • http://about.me/brandonmccall brandonmccall

        I’ll tell you way. You don’t release what one could consider a companion device to an already mundane smartphone and expect it to prove competitive in the tablet market. That’s preposterous. This device is will only, if at all successful, keep those that are satisfied with their BlackBerry within RIM’s ecosystem. This will not attract a gang of new customers. Period. No ones going to pick a PlayBook, do some light web browsing, watch a pre-loaded video, and then think to themselves, “This is nice, I think I might buy a Bold now.”

        Because, at this point it doesn’t make sense to have one w/o the other, whereas you have that option with every other tablet on the market. Also, the PlayBook user experience is completely different from that of a Bold, or a Curve, or a Storm etc.
        The Tab functions much like the Galaxy S, and the iPad functions much like the iPhone. If someone who doesn’t own a BB were to toy around with a PlayBook and think, “Oh, this is pretty solid” and then pick up a Bold for the first time, they’d be highly disappointed. Just some food for thought.

      • Anonymous

        You’re both correct and incorrect.

        The problem is that RIM decided to push the tablet before their new lineup of phones (coming in a couple months), which will mesh with the PlayBook very nicely. This is unfortunate, as you say, it can cause confusion in the market now that there are two OS’s running side by side, however, this is only temporary, and soon the benefits will become more prevalent when we see Phone OS6.1.

      • http://about.me/brandonmccall brandonmccall

        I’m quite certain 6.1 won’t be QNX-based. Once all of their devices are sporting QNX-based operating systems I’ll consider RIM relevant again.
        But I agree, RIM should’ve kept this tablet business in the closet for a little while longer.

      • Guest123

        I don’t think QNX is coming on the phones till 2012. 6.1 is a refresh of the old BB OS, 7.0 is QNX.

      • http://twitter.com/rravindras Ryan

        That’s stupid. And Honeycomb isn’t on phones so try and find me an example of a phone-sized Xoom please. When Apple revealed the iPad I was disappointed. It was just a big ipod touch. I expected them to create a new operating system to take advantage of the new space and processing power they had. And that’s exactly what RIM did.

  • Johnny Wishbone

    Only BGR “readers” would think selling 45,000 units on opening day would be a failure. 99% of you couldn’t sell 20 of anything in 1 day! If RIM didn’t have the pre orders, those same 25,000 people would of went to a store and got it. I love my playbook and i’m looking forward to more apps coming to it, the web browsing experience is hands down the best of all the tablets in the market

    • Anonymous

      How is the email?

      • Retro

        “How is the email?”

        My gmail on the Playbook is awesome!

        I use web based email on my iMac as well. Have for years.

        Why with the multitude of devices people are using to access their email would you want to use anything but a web based email client?

        Thanks for asking though.

      • Anonymous

        Like how it takes multiple touches to get a single checkbox selected? Sounds awesome!

        From the thisismynext review:
        “I found myself tapping and re-tapping on UI elements and web navigation with no result. In web apps like Gmail (which RIM provides a direct link to on the homescreen), I couldn’t get to certain message checkboxes even after double-digit attempts. Whether this is the overall UI acting buggy or an issue with the way the browser is interpreting touches is unclear, but it’s that sort of behavior which makes the product feel unfinished.”

    • Guest123

      Again, I have difficulty understanding the hangup with the e-mail.

      I tried the device out. I could access my email. I clicked on the big button that said GMAIL that was sitting on the desktop. And it opened my gmail. And it worked fine. In fact, I prefer it to the iPhone email app I have, because gmail’s online app thinger lets me do more things than the basic iPhone email app.

      And just to try it out (even though I login to my hotmail once a year) I clicked on the big hotmail button, and up came that too.

      Now, I suppose the fact that it’s not in “app” format, and loads through the browser, is the worst thing in the world to some people. But I personally had no issue with it.

      To each their own, I suppose.

  • http://about.me/brandonmccall brandonmccall

    Their research is not in motion.

    • Awesome

      Your brain isn’t in motion.

      Go play some Angry Birds. That’s probably the world’s greatest invention in your eyes.

      • http://about.me/brandonmccall brandonmccall

        This guy.

  • Martin

    omfgzers!11!1111!!!!!! what a failure. DOA just as we predicted!!!!1!!1!!!!!!

    jk, thats good news. To the guy who says he can sell 400 of anything in 1 state in 1 day, you should be mega rich.

  • Anonymous

    What I find odd is that this number, 45,000, includes the month of pre orders. Where exactly is the success in selling 45,000 devices in a month?

    • Devon2000

      So you are saying that the people that bought it online during pre orders wouldn’t have bought it at launch day if pre orders were not available? I think they would have so the numbers are still good. So stop being the typical Isheep blackberry basher

  • Anonymous

    BlackBerry users have something in common with most other people buying tablets, 85% of them are buying iPads.

  • Anonymous

    I plan to get the Playbook at a future date. I think it’s a superior device.
    If RIM had a better marketing department, I think they could have sold over 100,000 Playbooks on opening day. The launch was very poorly done. I went into stores where there was no displays, the help didn’t know what was going on, along with confusion over some of the features hurt RIM.

    • Martin

      that i agree with. When i went into Office Depot to buy it, the lady told me id have to preorder it. I had to tell her it launched the day before haha. She radioed her manager and i got my playbook. The display office depot had up was shabby to say the least, it had a single flyer in an acrylic stand. Under it was supposed to be the accessory rack, but that was empty and the tags that were removed to put playbook accessory tags in were strewn about the bottom of it

      I havent seen one playbook commercial on tv at all

    • Anonymous

      You do have a point, BB had one live on display, and thankfully hooked to the stores wifi. It wasn’t in the Playbook’s display kiosk, but next to the Galaxy Tab. (iPads are kept in the computer area, not phone area). The Playbook kiosk looked pathetic wires hanging out, no product. This is no way to have an opening day. While behind the sales counter they have live BB’s and none had the bridge installed that could show the PB’s potential. This would never happen in any store that sells iPads. From what I’ve read here, this seems good compared to other stores selling them.

  • http://twitter.com/andreharry Andre Harry

    Lessons learned for RIM…. Next time if you want to launch something, launch within 4-8 weeks of the announcement… not 6 months! This whole thing is more of a marketing / PR disaster than the device itself.

    I do prefer the Playbook than iPad tho…

    • Martin

      so are you saying the device is or isnt a disaster?

      • http://twitter.com/andreharry Andre Harry

        i think the device is great! love it!

      • Martin

        ahh, it was hard to tell what you meant from your post. i agree the marketing wasnt well played

  • http://www.sk1wbw.wordpress.com Wayne Williams

    Is selling 45k of these on Day One a good start? Doesn’t really sound like it.

    • Martin

      only to you because youre looking for a reason to hate. Its not a smash hit like the ipad, but it outsold the xoom and galaxy tab

      • Anonymous

        Only difference, more so in the galaxy tabs case then the Xoom, RIM has been hawking this device for over 6 months.

  • Anonymous

    Considering all the negative pre-release reviews the PlayBook received, and the non-existance of any sort of promotional material in the media, I would say the PlayBook is doing quite well. I’m sure as more people actually get a chance to play with the device or see it in action, they will be more attracted to it.

    RIM is almost relying solely on PB owners and enthusiasts to show their PBs to others and garner interest that way. Not entirely effective, but I think the PB can give off very good first impressions. It’s fast, slick and bezel gestures are something refreshing and “cool” for people who have become accustomed and perhaps bored of iOS.

    • Anonymous

      I had a friend over last night that knew nothing about the PlayBook. I didn’t mention it and he just happened to see it on my table and started using it. A half hour later, he was telling his wife he wanted one for father’s day.

      The latest reports I’ve heard is over 50k were sold which is pretty damn good considering I still haven’t seen an advertisement for the PlayBook and most people don’t know what it is.

  • http://www.facebook.com/people/Vijay-Reddy/100001174567133 Vijay Reddy

    BB tablet is costly …$499 is too much….All blame goes to Apple. Since Apple started iPad, everyone trying to align with iPad price…Imagine, if Apple was famous in 90′s, then PC cost would have been align with MacBook…

    • Anonymous

      That is the most moronic statement I’ve read. How the heck is this Apple’s fault? OK, you like the PB, fine, get one. I blame RIM, nobody else. Its not like their a start up corporation with limited funds and access to the media.

  • Anonymous

    Let me ask everyone here one simple question.

    Did Playbook sell more than you thought it would? Yes or No. Simple question, simple answer.

  • http://profiles.google.com/deathcommand Hans Lee

    Go RIM!

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