T-Mobile cancels unlimited Even More Plus plan

By on Apr 13, 2011 at 3:49 PM
Services April 13, 2011

T-Mobile giveth, and T-Mobile taketh away. News coming down from T-Mobile enthusiast blog TmoNews suggests that the apple of AT&T’s eye has decided to cancel its “Even More Plus” plan, which never even got off the ground. T-Mobile intended to launch two promotional unlimited plans this week — Even More and Even More Plus — but the Plus plan was apparently cancelled with no explanation. T-Mobile has informed retail locations that they should not offer the plan to customers even if it has already appeared in their systems. Both the $79.99 Even More and the $59.99 Even More Plus plans offered unlimited voice calling, unlimited messaging and unlimited data — with a 2GB soft cap and throttling thereafter — but Even More was for postpaid subscribers while Even More Plus could be had by month-to-month customers. Alas, T-Mobile subscribers will now need a contract in order to get Even More.

Thanks, Jeremy

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  • Jon

    I loved that tmobile offered this. Why don’t all carriers offer off-contract rate plans and then offer to subsidize a phone for an additional monthly fee? (Like tmobile did just yesterday!)

    Hopefully someone at the FCC will see this move by tmobile and trace the dots back to AT&T. I’m an AT&T customer and would love a more reliable network, but this just seems like an early sign that it’s just not going to worth it.

  • zps

    comedy. at&t strikes back. this is the pathetic, loathsome state of the us cellular industry (or cartel, if you will).

  • Cer

    BGR should have an editorial listing (and railing on) what has happened over the past 6 months in wireless:

    1) Verizon: No more 1 year contracts, no more annual upgrades

    2) Sprint: New premier program, taking away upgrades of customers who had already earned upgrades by being a Premier member and being 12+ months on contract

    3) AT&T: Higher early upgrade fees

    4) T-Mo: Announcing and quickly jettisoning EM+

    What else am I missing? What happened to lower prices as technology improved? This is all extremely troubling.

  • Anonymous

    Of course this came down from their new masters at AT&T. They don’t want their future subscribers paying less than what current AT&T customers pay.. You will probably see this plan re-surface at a price point and with the same Terms & Conditions as to what AT&T charges later this year.

  • TrivialTweeter

    Called T-Mo last night to see if I could switch to this plan. They told me that the plan is not available anymore, but that another $59.99 unlimited* EM+ plan will be offered soon and I should keep my eyes & ears open for the announcement.

  • TrivialTweeter

    Called T-Mo last night to see if I could switch to this plan. They told me that the plan is not available anymore, but that another $59.99 unlimited* EM+ plan will be offered soon and I should keep my eyes & ears open for the announcement.

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