Cisco to restructure, kill Flip business

mobile

Today, Cisco announced plans to restructure its business, noting that it will kill off parts of its consumer vertical in an effort to focus on core routing, switching and services, collaboration, architectures, and video. The Flip video camera line will be one casualty of the restructuring, although Cisco says that it will provide current FlipShare customers with a transition plan. The firm said it will also:

  • Refocus Cisco’s Home Networking business for greater profitability and connection to the company’s core networking infrastructure as the network expands into a video platform in the home. These industry-leading products will continue to be available through retail channels.
  • Integrate Cisco umi into the company’s Business TelePresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business TelePresence efforts.
  • Assess core video technology integration of Cisco’s Eos media solutions business or other market opportunities for this business

“We are making key, targeted moves as we align operations in support of our network-centric platform strategy,” said John Chambers, Cisco chairman and CEO. “As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.” Hit the jump for the full release.

Cisco Restructures Consumer Business

In connection with the changes to the consumer business, it is anticipated that Cisco will recognize restructuring charges to its GAAP financial results, with an aggregate pre-tax impact not expected to exceed $300 million during the third and fourth quarters of fiscal 2011. The charges will be disclosed in upcoming earnings conference calls and quarterly Form 10-Q filings. Additionally, the company expects this will result in a reduction of approximately 550 employees in the fourth quarter of fiscal 2011.

SAN JOSE, CA–(Marketwire – April 12, 2011) –  As part of the company’s comprehensive plan to align its operations, Cisco (NASDAQ: CSCO) today announced that it will exit aspects of its consumer businesses and realign the remaining consumer business to support four of its five key company priorities — core routing, switching and services; collaboration; architectures; and video. As part of its plan, Cisco will:

  • Close down its Flip business and support current FlipShare customers and partners with a transition plan.
  • Refocus Cisco’s Home Networking business for greater profitability and connection to the company’s core networking infrastructure as the network expands into a video platform in the home. These industry-leading products will continue to be available through retail channels.
  • Integrate Cisco umi into the company’s Business TelePresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business TelePresence efforts.
  • Assess core video technology integration of Cisco’s Eos media solutions business or other market opportunities for this business.

“We are making key, targeted moves as we align operations in support of our network-centric platform strategy,” said John Chambers, Cisco chairman and CEO. “As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.”

12 Comments
  • http://www.propertyofzack.com/ Zackary Zarrillo

    Does this mean that there will be no more new Flip models in the future?

    • Anonymous

      Duh.

      • Irishfascist

        Hmm how’s it going troll.

      • Anonymous

        Troll? It’s quite obvious that they won’t come with future models when they’re SHUTTING DOWN the flip business.

        Call me “Cpt. Obvious” instead.

        Sent from my iPad

  • Anonymous

    At first I was upset because I love my Flip HD so much, but then I realized it’s been at the bottom of my backpack for the last 2 months since I got the VZW iPhone 4. I think this is a good move.

  • Anonymous

    Instead of just killing the popular Flip brand, I wonder why they don’t just sell it off? I always did feel it was an odd market for Cisco to be in.

    • Carl

      I was wondering that too. Seems like it is a pretty successful product, there could be interested buyers…

    • jeremyblaze

      makes you wonder why Cisco thought Flip was a good fit to begin with. And taking a brand with mindshare and marketshare off the shelves is just stupid.

  • Anonymous

    Logical move. Small dedicated camcorders are dead. Long live smart phones!

  • SuzieQ

    Wow, this is sad. I love my flip camera especially the flips are software. But I do have HD recording on my iPhone I just prefer to use the flip and use that storage rather than my phones memory. Oh well……

  • KoeyGladstone

    The Flip is like the Cassette, obsolete. Novel concept, but lets face it, our lives are slowly being dominated by all-in-one smartphones. It’s not sad that it’s falling by the wayside, what’s sad is that 550 people are getting canned because of this move.

    Come on, nerds! Show some compassion!

  • http://pulse.yahoo.com/_LOCFO4HAJYGYEMCKTCOBI6ZXRA galivantstom

    Recently I dumped the 1,000 share I held due to the ups and downs of the market. My pretax profit was slightly under $500. For a company with a massive amount of cash on and paying no dividends those profits on sale were absolutely ridiculous. While the refocusing and restructuring is good to see, the reality is that I see no significant change in their cash position which will actually improve after they rid of Flip. For a company as large as they are, it is time that they began paying dividends.

    Admittedly some cash needs to be retained for R ^ D and for acquisitions but to have the amount they have on hand is obscene.

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