Bing continues to ding Google, share of U.S. search market hits 30%

By on Apr 12, 2011 at 12:09 PM
Internet April 12, 2011

According to data collected by Experian Hitwise, Bing’s share of the U.S. search market surpassed 30% last month. Microsoft’s Bing search engine is less than two years old, but a series of key deals and increasingly effective mobile integration pushed the service’s share of the U.S. search market up nearly 6% between February and March to 30.01%. Yahoo!’s share of the U.S. market grew as well, from 14.99% in February to 15.69% in March, while Google’s share declined 3% to 64.42% for the month. Google still owns the lion’s share of the U.S. search market of course, but the Internet giant’s search engine is less effective than Bing and Yahoo! according to Experian Hitwise. The firm notes that over 80% of searches performed with Bing and Yahoo! result in a visit to a website while only 65.91% of Google searches result in a visit. Hit the break for the full press release.

Experian Hitwise reports Bing-powered share of searches reaches 30 percent in March 2011

Bing.com share of searches increases 6 percent;
Google monthly share of searches at 64 percent

New York, N.Y., April 11, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 64.42 percent of all U.S. searches conducted in the four weeks ending April 2, 2011. Bing-powered search comprised 30.01 percent of searches for the month, with Yahoo! Search and Bing receiving 15.69 percent and 14.32 percent, respectively. The remaining 69 search engines1 in the Hitwise Search Engine Analysis report accounted for 5.58 percent of U.S. searches.

Yahoo! Search success rate highest for March 2011

Yahoo! Search and Bing achieved the highest success rates in March 2011. This means that for both search engines, more than 80 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 66 percent. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information.

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  • http://www.facebook.com/people/Johnathan-Timmons/1074131881 Johnathan Timmons

    Its sad because its just windows search with a new name.

    • Anonymous

      no such thing as “windows search”

  • Jfinbox

    Stealing. That what Google did w Apple and it comes back to bite em

    • KCRic

      Really? Hmm, didn’t know Apple had a search engine.

      You searched for: cute bunnies
      Jobs suggests: bunny rape

      search ‘cute bunnies instead’….. 404 Error

      Jobs says you want ‘bunny rape’ – redirecting…………

  • Anonymous

    Uh oh. Google can’t afford to lose search, it’s 90% of their business.

    As much as I dislike Android, I really prefer Google over Bing. We don’t need an unimaginative and derivative company like Microsoft dominating yet another Market. OS and Office software mediocrity is more than enough.

  • Jfinbox

    Oh. Common. We all know the whole Android idea is based on Cuppertinno builds and models

  • https://me.yahoo.com/a/J7Mg.aBrt_zUZAONR5KHn_om4dCMew--#37f81 indio7777

    Hold up…Google surfaces information from within a key search, so of course there won’t be as many click throughs, they’re not necessary.

    I question these results.

    • http://profiles.google.com/nichmoore Nicholas Moore

      There are a number of factors not considered here that no doubt affect Google’s numbers. People use Google for so many things other than finding a webpage, I don’t think you can judge it’s efficiency solely by clicks. Not to mention the ‘intelligence factor’ of the average user of each engine. I also wonder how this factors in the instant result feature.

      • Anonymous

        But if I’m an advertiser, that figure stands out to me because it implies that people that are searching in Bing find what they’re looking for. Clickthrough is hugely important to advertisers.

        Granted, I’m not saying Bing is a more effective search engine by any means. Just saying that promoting these figures is an effective marketing technique and not misleading to those that value such information.

      • Anonymous

        “Intelligence factor”? I can see it now…

        Headline: Dr. Nicholas Moore has just revealed a new way to estimate the intelligence of a population: just ask what search engine they use. It sounds simplistic, but after years of research, Dr. Moore emerged from his lab last Tuesday and shouted: “IT’S THE SEARCH ENGINE. WHY DIDN’T I SEE IT SOONER?” The response was immediate: colleges and universities nationwide have stopped requiring GRE, SAT, ACT, and LSAT scores for admission; now they ask a simple question: what search engine do you use?

  • Anonymous

    Bing Marketshare is on the rise probably due to Microsoft FORCE FEEDING it to end- users who have either installed IE9 or have somehow inadvertently installed it via “Microsoft Updates”. Most users would not know how to uninstall or disable, even if it were an option. These marketshare numbers for Bing are just as erroneous and inflated as all of the Apple Anal-ysts who get their own grossly misguided projections posted on certain blog sites.

    • Anonymous

      F*ck me! You read my mind! It must be that Latin or Goofan (aka Apple Hater) brotherly connection hermano! I was driving and I while driving I was thinking:

      “Bing Marketshare is on the rise probably due to Microsoft FORCE FEEDING it to end- users who have either installed IE9 or have somehow inadvertently installed it via “Microsoft Updates”. Most users would not know how to uninstall or disable, even if it were an option. These marketshare numbers for Bing are just as erroneous and inflated as all of the Apple Anal-ysts who get their own grossly misguided projections posted on certain blog sites.”

      VERBATIM!!! What’s this man? How can that be???

      • Anonymous

        ROTFLOL!!!!!!!!!!!!!

      • Anonymous

        U r a giant moron.

    • Anonymous

      Ur a fucken idiot.

  • http://profiles.google.com/murso74 Matthew Urso

    i wonder how much of this is because of verizon having bing as their default search, even on android phones (i think?)

    • Anonymous

      Hey, Lamont, is that you??? This is the BIG one!!

      Oh wait, ‘Elizabeth, I’m comin’ to join you, honey!! And, I’m bringin’ Bing!’

    • Anonymous

      It was only default on four Android devices and they weren’t even top sellers (Vortex, Citrus, Continuum, and Fascinate). The newest Android phone, Thunderbolt, uses Google.

  • Anonymous

    This is pretty simple. Google doesn’t want to deal with regulators on monopoly issues. So, they will throw the aholes at MS a bone. We ALL know that the world would be a much better place if Google, who doesn’t do EVIL, had 100% market share on EVERYTHING technology related.

    • http://pulse.yahoo.com/_ZX7I3VN423YBFEWTEQOQ5JR5ME Retro

      HaHa

      Google simply throws you the bone and makes the other guy pay.

      Google is looking for market share and profit just like every other company.

      • Anonymous

        No sir, that’s NOT correct. Google makes money and gives it back to us, their Goofans (aka Apple Haters)! The other day TimmyBoy and Walt got checks in the thousands of dollars for their love for Google. I hear PAPITO, ZAPATITO and NORM are next. Which company does that???

  • keymaker

    I had my search engine change to bing for about 2 months and couldn’t take it anymore. I think google has nothing to worry about. Bing will help microsoft from losing any more market share but that’s about it.

    • xshooter

      Has anyone else noticed that the reported numbers add up to 110% of search results? It seems like the Bing numbers may be counting in their results from their Yahoo partnership, and then restating Yahoo separately…..same news, new day.

      Checked a client’s traffic just now….84% of search traffic from Google.

  • Chris

    When I use Google, a lot of my searches don’t end in a visit to a website because I can see what I need in the info below the link to the website. I’m good with that. Google provides a lot more relevant results than Bing or Yahoo.

  • Anonymous

    Bing search is better than Google in some ways. IMO they give better results sometimes, and Bing maps is better than Google maps any day.

    Good for Microsoft. Give Google some competition.

    • Jim Davis

      In what way is Bing maps superior? (Not trolling, just curious)

      • Anonymous

        go bing it. noone has to answer your elitist attitude. birds eye view, better typography

      • Anonymous

        The zooming and scrolling is smoother, and the satellite photos seem to be higher resolution. Plus the “bird’s eye” feature is really cool.

      • http://www.theworldgrowsold.com Mundus Senescit

        Birds eye is RIDICULOUS…I don’t even live in a highly populated area and I can zoom in enough to clearly see my kayaks in perfect clarity (photo quality).

    • Anonymous

      Whats funny is that Bing piggy backs on Google’s searches.

  • Anonymous

    Used google for so long that it became a habit. Trying to change is harder than I thought it would be.

  • http://www.theworldgrowsold.com Mundus Senescit

    Bing is really nice, I love how the home screen changes each day and has a new image–the pics are always great. It’s literally the exact same search as Yahoo! since they are both owned by Microsoft and use the same algorithm, but idk I just like it (I’ve been brainwashed lol jp). It’s nice to have a solid alternative, plus Bing is way better at finding recent updates and searching blogs.

  • Anonymous

    if they made the new iPad version work outside of the USA they might make even more gains.

  • Anonymous

    What about duckduckgo?

  • Anonymous

    If that was not the case would there be TV commercials for anything?

  • Anonymous

    I don’t mind Bing, it works, I just prefer Google, could be habit, don’t know? What I don’t like is I recently bought a new notebook, while I wouldn’t say it was hard to change the default search engine. MSFT didn’t make it one or two clicks to do it. Of course there is no problems with Firefox.

    Choice is good.

  • Shanghai Dan

    So…

    Bing = 30% of market
    Yahoo! = 15.7% of market
    Google = 64.4% of market

    Wow – didn’t realize the market had grown to 110% of its size!

    Someone, somewhere, needs some remedial math…

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