AT&T to launch LG, Android smartphone in prepaid and postpaid flavors

Via a press release today, AT&T announced that it will be offering two, Android-based LG handsets in both the prepaid and postpaid variety. The postpaid Phoenix and prepaid Thrive both sport a 600MHz processor, 3.2-inch touchscreen display, Wi-Fi, Bluetooth, aGPS, 3.2 megapixel rear-facing camera, microSD card slot, and 7.2Mbps HSDPA radio. Both smartphones, which run Froyo (Android 2.2) will be available on April 17th with the Phoenix retailing for $49.99 with a signed two-year agreement and the Thrive retailing for $179.99 contract-free. Prepaid customs that purchase a Thrive must sign-up for one of three new, prepaid data-plan offerings also announced: $25 for 500MB, $15 for 100MB, or $5 for 10MB. The full press release is after the break.

AT&T and LG Launch First Smartphone for GoPhone

LG Thrive™ and its post-paid version, LG Phoenix™ available on April 17 from LG Mobile Phones. Both Android 2.2 Devices Available In AT&T Stores Nationwide

Dallas, Texas, April 12, 2011

Key Facts

  • AT&T* will begin selling LG Thrive™ and LG Phoenix™ on April 17.
  • LG Thrive™ is AT&T’s first prepaid smartphone. GoPhone customers can choose from new data packages with no long-term commitment required.
  • Both smartphones will be available for purchase nationwide at AT&T company-owned retail stores and in select national retail locations.
  • Both feature a 3.2 inch color full-touch display, Android™ 2.2 platform, Exchange email support, unlimited Wi-Fi usage on the entire national AT&T Wi-Fi Hot Spot network and a 3.2-megapixel camera.

Android Portfolio

AT&T is a pioneer in smartphones and devices, and expects to widen its portfolio in 2011. In January, AT&T committed to a robust Android portfolio, including more than 12 new Android devices this year. Delivering users on-the-go access to the growing Android Market™, LG Thrive™ will be the first Android smartphone available for GoPhone customers.

LG Thrive™ Data Packages and Voice Plans

In addition to providing access to applications and contacts, AT&T is introducing a new prepaid data package with the LG Thrive, offering 500 MB of data for $25. Each of the following options are available to customers who choose the Smartphone $0.10/min Plan or Smartphone $2/day Unlimited Talk and Text Plan. Prepaid customers who choose a smartphone like the LG Thrive must choose a data package in order to use data services.

  • NEW: $25 FOR 500MB
  • $5 for 10MB (previously $4.99 for 1MB)
  • $15 for 100MB (previously $19.99)

The above data packages include unlimited Wi-Fi usage at thousands of AT&T Wi-Fi hotspots from your smartphone.

AT&T is also adding value to data pay-per-use pricing for non-smartphone customers with five times the data for the same price. The new pricing is $0.01 per 5kb (previously $0.01 per kb).

LG Thrive ™ and LG Phoenix™

LG Thrive™ boasts the latest Android features, including robust HTML browsing, integrated synching of Google ™ account features, Facebook® and Twitter apps for social networking, flexible personalization with up to seven customizable home screens, and unlimited Wi-Fi usage at thousands of AT&T Wi-Fi hotspots nationwide, included as part of the smartphone data plan required with either device.** LG Phoenix™ offers similar features to its prepaid counterpart as well as Mobile Hotspot and data tethering support which allows the sharing of the phone’s mobile broadband connection with other devices.***

Key Specifications

  • Android 2.2 platform
  • HSDPA 7.2 3G data speeds
  • 600MHz application processor
  • 3.2” 320 x 480 262k color full-touch display
  • Wi-Fi/aGPS capable
  • 160MB User Memory w/ microSD storage (up to 32GB)
  • 2GB microSD card installed
  • 3.2MP Auto-focus camera
  • Stereo Bluetooth
  • Quad-band GSM / Tri-band 3G (world capable)
  • 1500 mAh long-life battery
  • Text/Picture and Video Messaging support
  • POP3/IMAP/Gmail/EAS email support

On April 17, AT&T will begin selling LG Thrive™, in silver for $179.99. To use data services on the Thrive™, a GoPhone smartphone plan and data package are required.

The LG Phoenix™ will be available on the same day in dark blue for $49.99 and requires a two-year agreement.

Both devices will be sold in company-owned retail stores and in select national retail locations.

Learn more about the LG Thrive™ and LG Phoenix™ at http://www.att.com/mobilephones-news.

Quotes

“We are excited to add LG Thrive™, the first smartphone for GoPhone, to AT&T’s growing Android portfolio,” said Judy Cavalieri, vice president, Voice and Prepaid Products, AT&T Mobility and Consumer Markets. “Thrive brings more choice and more value to our GoPhone customers by delivering the benefits of a smartphone, balanced with functionality and affordability.”

“The range of smartphones available at LG and AT&T is a tribute to our consumers,” said Tim O’Brien, vice president for marketing for LG Mobile Phones. “LG Thrive optimizes data capabilities and value with a fully customizable experience. We look to continue our history of AT&T firsts.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Restrictions apply. See http://www.attwifi.com for details and locations.

*** Mobile Hotspots and Tethering require a DataPro 4 GB Plan. Devices connected to your Mobile Hotspot or by tethering use data from your DataPro 4 GB Plan. An overage rate of $10 per each 1 GB provided, applies if you exceed the included monthly data allowance. Performance may vary depending on the number of devices connected and other factors. If you do not use a password, others will be able to use your Mobile Hotspot connection. For more details on Data Plans, go to att.com/dataplans.

**** Prices may vary at independent retailers.

LG Phoenix: Limited time only. Qualified customers only. Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area. Requires two year contract and new activation, and an eligible voice plan and eligible smartphone data plan starting at $15 a month. $36 activation fee. Early Termination Fee: Up to $325. Sales tax calculated based on price of unactivated equipment.

Mobile Broadband Coverage not available in all areas.

Price and Availability****

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