Clorox ditches BlackBerry for iPhone, other smartphones

Citing a growing number of employees who weren’t happy with the IT team or their aging company-issued gear, Clorox’s CIO Ralph Loura decided to move away from BlackBerry smartphones. Instead, Loura provided company employees with a choice: an iPhone, a Windows Phone 7 device or an Android-powered smartphone. “If you believe demographic studies, the workforce in their 20s and 30s isn’t going to accept black corporate PCs with black corporate mobile phones and not be allowed to run Facebook or Angry Bird apps,” Loura explained during a keynote at the SNW conference in Santa Clara, California on Thursday. So what phones did Clorox employees choose? Of the 2,000 new smartphones distributed throughout the firm so far, 92% were iPhones. 6% of employees chose an Android device while 2% took Windows Phone 7 smartphones. Loura said Clorox also replaced 6,000 of its desktop computers with thinner HP laptops.

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