Clorox ditches BlackBerry for iPhone, other smartphones

By on Apr 8, 2011 at 5:59 PM
mobile April 8, 2011

Citing a growing number of employees who weren’t happy with the IT team or their aging company-issued gear, Clorox’s CIO Ralph Loura decided to move away from BlackBerry smartphones. Instead, Loura provided company employees with a choice: an iPhone, a Windows Phone 7 device or an Android-powered smartphone. “If you believe demographic studies, the workforce in their 20s and 30s isn’t going to accept black corporate PCs with black corporate mobile phones and not be allowed to run Facebook or Angry Bird apps,” Loura explained during a keynote at the SNW conference in Santa Clara, California on Thursday. So what phones did Clorox employees choose? Of the 2,000 new smartphones distributed throughout the firm so far, 92% were iPhones. 6% of employees chose an Android device while 2% took Windows Phone 7 smartphones. Loura said Clorox also replaced 6,000 of its desktop computers with thinner HP laptops.

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  • Anonymous

    Not too surprising. At my last company, for a while they gave people a choice and iPhones reigned supreme. At least until we got a new asshole CIO who decided that since he liked Blackberries every would get a Blackberry (seriously, from talks with the IT staff, that apparently was his entire methodology for the switch… No security, no cost issues, just ego).

    • BoLdBuRrY

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      • Anonymous

        Thanks. That really clarified things for me, I’d never thought about it that way. :-)

  • Anonymous

    wow 92% im even surprised by that number and thats what i prefer

  • Anonymous

    RIM has got to reinvent BlackBerry asap.

    • Anonymous

      this is easy.

      make BBM app for iPhone and Android.
      stop making hardware.
      done.

  • serpentor

    Sell your Clorox stock now.

    92% of their employees will be playing Angry Birds and Farmville instead of working.

    • VirginMerry

      I guess after all those years, they finally perfected BB’s one and only game…..BlockBreaker

      Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

      • El-father

        Hahahaha very funny!!!!!

      • http://www.facebook.com/profile.php?id=122613122 Gyubok Baik

        Correction. It’s Brick Breaker

  • poseur

    Let the hate begin…

    “Those 92% are all iSheep”
    “That’s because those 92% don’t know anything about computers!”
    “Clorox ain’t nothing but an Apple fanboi”

    yada yada yada

    • Anonymous

      you obviously lack intelligence.

      • poseur

        Damn dude, that was a good one.

  • Anonymous

    “and not be allowed to run Facebook or Angry Bird apps’

    where do I get a job at this company where they promote you to play AB and go on FB while at work?

    • poseur

      Apparently you’ve never had a job with a company phone – everyone does this.

    • Anonymous

      Work life balance. Some employers get it. Far too many don’t.

      As a manager I consider it my responsibility to make sure my staff are doing their jobs. As long as they are, then why should I care if they take a few minutes here or there to knock some buildings onto pigs?

      • Payperkut909

        Exactly thoughts… Most salary people work 50+ hours a week and on top of that take a great deal of their work home with them. So why not let them stray from work here and there to relieve some stress.

      • Derp dederp

        Call me crazy, but I’d say you’re more than welcome to check your facebook and play angry birds… On your own time with your own phone that you pay for.

        I’d consider myself extremely liberal too, but I think finding that work life balance should be your own responsibility

      • Anonymous

        To each their own. As I said as long as the job is getting done I see no reason to worry. I used to manage a group in a warehouse down south. I have never ever seen a group of people who took more smoke breaks during the day. Yet at the end of each day the work was complete and the staff was more or less happy. Thus I never saw any reason to bring down the iron boot of management. Could they have been a bit more efficient? Sure. Could they also have been a lot more miserable and had massive turnover. Definitely. I didn’t consider the gains of the first to ever outweigh the risks of the latter.

  • http://profiles.google.com/aintyafather Brian Dizzle

    Too bad for BB but what can ya do. The (Clorox) people have once again spoken.

  • Anonymous

    92%? Sorry clorox, but you better come “clean”! 100% android baby. It the “cleaner” choice.

    • Anonymous

      Maybe you should use some eye bleach and read it again. :)

    • Anonymous

      A phone running a buggy viral os doesn’t sound to clean to me.

      • Anonymous

        you obviously haven’t used iOS 4.3.

  • Tony

    This should be exciting news for iPhone fans! Maybe with the help of Clorox bleach, Apple can finally figure out how to make a white iPhone again.

    • Tim242

      LMAO!

  • Anonymous

    They’re obviously with AT&T so that says a lot. If they used Verizon Wireless these figures would be way different. Obviously big red doesn’t have any Windows Phones yet.

    • Supra984

      LOL – what does it say? What exactly be different aside from the Windows 7 option?

      • Anonymous

        AT&T has a poor lineup of Android phones and I don’t think the benefits of Windows Phone has caught on. I still can’t get past the fact iOS can’t attach a file to an email (aside from generating an email from a picture)

      • Anonymous

        You are crazy, None of the Verizon Android phones can come close to a the Motorola Atrix on AT&T. The only nice phone Verizon got is the Thunderbolt but I’ll take the Atrix over it any day.

    • Anonymous

      I think there would be a higher Android selection. Face it, without the Captivate and the Atrix, AT&T’s Android selection sucks pretty badly.

  • Anonymous

    This once again proves my old theory: people with jobs and lives prefer iPhone.

    • Bringit

      Good theory.

    • Tim242

      No, it means they’ve been smelling too much bleach.

    • http://www.youtube.com/watch?v=AR6HpRLyzMY Walter Sobchak

      Why do you prefer one then?

  • Max

    No surprise here. Ditching ancient technology for new technology? Whoulda thunk?

  • RealDeal

    It scares me that thewre are CIO’s out there that would make statements as stupid as this. Her only arguement for switching is so employees can play Angry Birds? LOL. She just should have left it at increased employee demand. Also TCO on a laptop is like 3 times that of a desktop, but as long as she thinks its “cool”, I guess that doesn’t matter.

    • Anonymous

      Never downplay the psychological benefit to morale that the perception of having a ‘cool’ boss can have. A happy workforce tends to be a more productive workforce, angry birds or not.

      • Anonymous

        It’s like that saying “A happy worker is a productive worker.”

      • RealDeal

        True, but in my case I would look at things like flexible work schedules, extra vacation time, increased benefits or paid time off for training as much better ways of keeping and retaining employees. I don’t think giving someone a copy laptop or phone has ever been the deciding factor in someone stay or leaving a company.

        For the record Facebook works just fine on our company BB’s.

  • Saltyn

    The big surprise here is that this is even a story on BGR. Really guys? Does anyone actually care what PC/Mac/phone Clorox employees are using? I can’t be alone here can I?

    • Bringit

      you are alone.

      • Tim242

        You’re not alone…you have your crotch crickets to keep you company.

      • Bringit

        Your consistent and boring homoerotic fantasies of me are consistent with drrooooiiid’ers all things Apple fantasies.

    • Anonymous

      The story isn’t only about clorox. It’s about how companies are shifting away from rim for other platforms. More and more companies are making the change.

      • br14

        They’re not shifting though. Hence why a company like Clorox makes news on BGR.

        The reason is pretty simple. BlackBerrys are cheaper to run and less risky to use.

        Generally if a CEO is giving their employees something they want, it’s because they’re about to lay some of them off.

      • Anonymous

        ??? R u serious? Let’s issue new phones so we can lay people off? Plz
        explain your reasoning. Also, have u been living on the moon for the
        last few years? Try googling “companies shifting away from blackberry”
        or “companies ditching blackberry” you will find articles dating back
        as far as 2009 talking about companies having either switched from BB
        or implementing iPhone trials or something to do with switching away
        from rim. Is blackberry cheaper to run and less easy to use? Possibly.
        Is blackberry still the leader in the corporate world? Yes. But u cant
        deny that more and more companies are switching or exploring other
        platforms. It’s not as small or insignificant as u may think.

    • Anonymous

      Stfu, if 92% choosing android, u would dancing praising. Android = lagging + cheap knock off+ fragmentation

  • ProChoice

    So they did not give their employees a choice of keeping a Blackberry?

  • Anonymous

    What company serious about productivity would give employees an iphone to play games on all day. Makes no sense to me. If employees want Iphones let them buy them themselves.

  • br14

    Don’t blame them at all for switching, but they’ll notice a significant increase in IT admin costs, network costs and increase support issues.

    As does anyone else that tries shifting from BlackBerry.

    Enterprises don’t operate like consumers – they’d soon be out of business if they did. iPhone has been available for several years now and while some companies have allowed staff to use their personal phones, most have stuck with BlackBerry for the usual reasons.

    I’m afraid that until Apple still has some way to go to be enterprise friendly – at least out of the box.

  • 1T2dirtnap

    No surprise here. Apple has one phone and it dominates all others. Let me see Google try that. Wait… they did and it didn’t come within a 1000000 miles of iPhone sales.

  • Anonymous

    Apple once again proves that iPhone will always top choice. Others are just copy cats. This is telling all ur fandroids that who settle for a knock off when u can have a real deal.
    ” Sounds like 8% of Clorox employees have been negatively affected by bleach fumes; 25% of whom have suffered quite severe brain damage. It’s very sad.”

    • Tim242

      So many are choosing iphone over Android…hmmm…iOS went from 23-24% market share in 2010, Android 9-33%. 1% vs 24% growth…the numbers speak for themselves.

      • Bringit

        with cheese and extra large fries as well.

      • Rob

        More people have hyundais than Bmws. I’ll still take the BMW.

        I can buy a shitty $50 phone with android on what ever service I want. Of course they have a high market share, doesn’t mean’t mean the majority sold aren’t total crap.

      • Tim242

        To say the majority sold arelow end crap is silly. The OG Droid outsold the
        3GS. The Thunderbolt is seing better than the 4 on Verizon. Evo’s Droids
        Incredible and X, G2′s, and many others aee flying off the shelves. For
        every low end, there are 10 high ends. Get real.

      • Rob

        @Tim
        Did you just compare sales of a brand new device to one that’s a year old an due for an update? Congrats, I guess the numbers don’t lie; a brand new, state of the art device, will narrowly outsell one thats a year old. Maybe you should get real.

    • Anonymous

      Wow – so much hate over a mass produced, relatively cheap device. What’s wrong with people? I wouldn’t want to see how much venom folks like this spew about real differences like religion and nationality. Hate is so last millenium, get on the love train chica.

  • Anonymous

    I hear wikileaks will be quite busy as more companies switch… I’m looking forward to corporate dirt! :D

  • Anonymous

    So let me get this straight… 1 out of every 3 smartphones in the US are android, but 92% of Clorox employees chose iPhone? HAHAHAHA

    Sure…

  • QNX Please

    BGR must have gotten an iBoner when they heard this news. Who cares, wait until someone loses their phone and company secrets go missing. They’ll be back to BlackBerry’s in no time. Unless of course Facebook and Angrybirds are more important.

    • Rob

      Pretty much all smartphones have remote wipe…….so you’re retarded.

  • Pinktacoyum

    Dam out of 2000 They only have 2% smart people working for them.

  • Jono

    it’s odd that they didn’t offer the BlackBerry as an option too. You can use BIS to connect over activesync just like the iphone, and have the limitations of activesync but still have your blackberry.

  • Grain of Salt

    Why would anyone at Clorox need a work mobile phone? Who cares which one they pick?

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