Acer to focus on value, innovation instead of volume

Acer appears to have taken company founder and former CEO Stan Shih’s recent advice quite seriously. Late last month following news that Acer had lowered its guidance for the first quarter of 2011, Shih said Acer needed to overhaul its business if it hoped to remain competitive. He also noted that Acer should focus on improving its profit margin rather than becoming a leader in the PC market by shipment volume, as had been the company’s goal. Just two days later, Acer announced that its CEO, Gianfranco Lanci, was resigning from the company. Now, Acer’s interim CEO J. T. Wang said on Thursday that the company will indeed shift its focus away from shipment volume and will instead spend more time and money on research and development in an effort to deliver value and innovation to consumers. As an example, Wang said that Windows 8 and its support for ARM-based platforms would provide opportunities for new netbook and notebook designs. Wang also noted that while tablet sales will have an impact on sales of traditional computers, the devices’ impact on the market will not be dramatic enough to “kill” notebook computers or netbooks.

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