Entry level Android handset sales to top 20M in 2011, report suggests

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Budget Android handsets are poised to takeoff in 2011, a new report from Digitimes suggests. The firm states that it expects 20 million to 25 million entry-level Android handsets  – defined as devices priced below $150 – will be sold globally in 2011. That figure is up from the 2.5 million to 3 million that were sold in 2010. Digitimes suggests that chips designed in China and Taiwan will drive white box OEMs to create budget-conscious handsets that will be attractive in emerging markets. An estimated 10 million to 13 million of those handsets are expected to be sold in China alone. Digitimes is known for having a mixed track record, but we do know that Android handsets — such as LG’s Optimus — were priced in the $100 range on many U.S. carriers. Similarly, last night Boost Mobile announced its new $179.99 Samsung Galaxy Prevail handset, which will be an attractive option for prepaid buyers.

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19 Comments
  • http://twitter.com/hawaiiinsomniac hawaiiinsomniac

    Yup, got my LG Optimus V for $25/month. woot!

    No more $90 iPhone plan! :P

  • Tomm

    I guess its considered fragmentation when you sell products that appeal to people’s differing incomes and needs.

    • Joel

      The fragmentation comes from an OS not being updated. You can guarantee a “budget” friendly iPhone would have the same OS as a full featured one.

      • Anonymous

        Where is this “budget friendly” iPhone that you speak of?

      • Anonymous

        There is a logical flaw in that argument. A “budget friendly” version of an existing product indicates a trade-off (i.e., cheaper but you get less speed, less screen real estate, less features)…And the problem is not so much the OS as it is the applications that run on it. Believe it or not, there are iOS applications that will run on iPhone 4 but not 3GS

      • Joel

        And there is a flaw to your argument. You are talking about fragmentation at a different level. iPhone 4 apps that don’t run on 3Gs or 3G is a hardware limitation.

        Androids biggest problem is that each manufacture molests android and changes the OS. Thus meaning If I develop an app that uses the camera i have to write a new line of code every-time a phone comes out that isn’t Vanilla android because each carrier changes the way android saves and displays the images. This is frustrating, time consuming, and not profitable for a developer.

      • Joel

        And there is a flaw to your argument. You are talking about fragmentation at a different level. iPhone 4 apps that don’t run on 3Gs or 3G is a hardware limitation.

        Androids biggest problem is that each manufacture molests android and changes the OS. Thus meaning If I develop an app that uses the camera i have to write a new line of code every-time a phone comes out that isn’t Vanilla android because each carrier changes the way android saves and displays the images. This is frustrating, time consuming, and not profitable for a developer.

      • Killa357

        @Joel Unfortunately carriers and most handset manufacturers are in general complete jackasses. It would be nice if they stopped messing around with everything, most of their changes make it look and run terrible.

    • Anonymous

      On the contrary, “fragmentation” occurs when you sell a given group of people fragmented products, despite the products bearing a similar cost and the purchasers sharing similar incomes and needs. It’s why I know that if I buy an iPhone 4 today, it will be upgradeable through iOS 6. But, if I buy an Android device, I don’t even know that the device will ever be permitted by the manufacturer to run the *current* version of Android, much less future versions.

      • Anonymous

        Nearly every android device is “upgradeable” to the newest version of Android. I had a MyTouch running 1.6, and before I got my EVO I had that bitch runnin 2.2 without a hiccup through cyanogen. Rooting and reflashing took approximately 12 minutes, and that was my first root. YOU’RE problem is that you need life handed to you on a silver, apple-shaped platter to be satisfied with anything.

      • Joel

        Is it wrong for a consumer to want their product to work out of the box? It’s what you bought the product for. I don’t wanna have to sit at a computer to root (and void my warranty) to make my device upgradeable. Seems silly that one suggests this is the proper way for a company to handle upgrades.

        Let’s just have everyone hack and update their devices. Great idea! TVs, Blu Ray, Game consoles… Common man I know your smarter than that.

      • Killa357

        @Joel And your very statement has just shown how pathetically lazy society has become. One of the biggest problems with most people is that they won’t do anything for themselves. They just whine and complain and it doesn’t get them anywhere, or they just end up wasting all of their money to have someone do all of the work for them even if said work would only take 10-20 minutes. And really, it isn’t difficult to remove root and restore your device back to its original state.

  • http://www.youtube.com/watch?v=AR6HpRLyzMY Walter Sobchak

    This makes me sick! Poor people shouldn’t have access to smartphones. Phones, apps, and music should be priced out of their range. Moreover they should be required to have a new cutting edge computer that can handle iTunes 47 background processes to even turn the phone on, much less put music on it.

    • Killa357

      lmao

  • Rocker

    It’s a huge pie…think about it this way.
    Everyone has a car, and it fits their lifestyle…there are Jag’s, Mercedes, Audi…and then you have the mid to lower range cars…and they sell lots of them..

    Same with smartphones…there is a niche high end market…and then you’ll have the low end market…the smartphone market is evolving fast!

  • Bringit

    20M units sold, for a total of $100k in sales.

  • http://profiles.google.com/mediogringo Dan Carter

    That’s not really that much. Google is on track to activate 180 million handsets in 2011. 25 million is a small percentage.

  • http://disqus.com/samirsshah समीर शाह

    yes. very much.

  • http://webhostingreview.info/business-hosting/ smithon

    i got my htc desire hd hurray in contract

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