Sprint working on NFC service of its own despite competitors collaboration

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According to Bloomberg, U.S. wireless provider Sprint is working on a mobile, touchless payment service based on NFC (Near Field Communications) technology. Sprint’s vice president of product platforms, Kevin McGinnis, told the publication that his company plans to make its touchless payment system “an open solution” that will work in a variety of physical locations. “Because we’re allowing other brands and other institutions to participate, they can also tell their consumers that this is available on Sprint,” McGinnis continued. The wireless company hopes to share in revenues generated by point-of-sales purchases, coupons, and other sales-related offerings delivered to user handsets. Gartner projects that 340 million mobile payment users from around the globe will be responsible for $245 billion worth of transactions by 2014.

U.S. carriers continue to jockey for position in an attempt to properly position themselves to ride the impending mobile payments tidal wave. Back in November of last year, AT&T, T-Mobile, and Verizon Wireless announced a partnership — dubbed Isis — that will bring mobile payments to their customers. Should the proposed AT&T and T-Mobile merger go though, it could pit the forces of  a united AT&T and Verizon Wireless against Sprint.

Sprint has yet to publicly comment on its mobile payment plans.

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7 Comments
  • http://twitter.com/Haz3rd Mike C

    So, will this be a new NFC standard, or will it work with all the other NFC standards out there. Or was that question just stupid?

  • Big Papi

    Why does Sprint always see the need to outsmart themselves? The world is transitioning to LTE, and they go with Wimax. All the big boys are joining together to offer an NFC solution that is seamless, and Sprint wants to do their own thing. I just don’t understand their strategic thinking

  • Anonymous

    Gooooo Sprint! I’m still a fan!

  • Anonymous

    I don’t think EVO 3D has NFC, so most of their users won’t be using this (EVO 4G didn’t have it either).

    But congrats to Sprint for being first again.

  • GinaDee

    Sprint’s NFC system will be like their Picture Mail system. Sure it works specifically for them but will most likely be out of touch and incompatible with most mobile payment terminals.

    I think Sprint is trying that “wild cowboy,” approach to make themselves stand out from the crowd. But what they forget is that Americans don’t want to stand out they want to be like everyone else.

    Sprint’s NFC program has failed before it even gets off the ground.

  • Anonymous

    Same ol’ Sprint… always got to be the rebel and do everything differently than everybody else.

  • Mike

    Loving the comment from Big Papi about Sprint trying to outsmart themselves.

    Add this to their Picture Mail, Premium Data charge and now the fact that you can no longer get free text messages from ESPN on Sprint, Boost, Nextel or Virgin and I am looking for a new carrier.

    Damn shame too, just hit the 10 year mark with them.

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