The fate of Blockbuster is now up for auction. On Monday Blockbuster’s next owner, and future, will be decided. According to Reuters, it’s possible that a new owner could close the video rental chain, liquidate it entirely, or continue operations in a bid to compete with the likes of Netflix and the growing number of online media streaming services. Reportedly, Dish Network Corp. and Carl Icahn have already placed bids for the company, and SK Telecom is also interested. Monarch Alternative Capital LP opened the bidding at $290 million in February when Blockbuster put itself up for sale, and bids last week needed to be less than $296 million to qualify. It’s unclear how much Dish or Icahn bid on Blockbuster, but Dish Network reportedly has plans to continue building Blockbuster’s online movie offering should it win the auction. After a new owner is decided on Monday, it will have to be approved by bankruptcy judge on April 7th before the deal can move forward. Blockbuster filed for bankruptcy in September 2010.