Google VP Marissa Mayer dishes Google mobile stats, 150M mobile maps users

At SXSW, Google’s VP of  Location and Local Services, Marissa Mayer, took the stage and dished out some interesting Google data, including mobile stats. During her talk, Mayer revealed the following statistics we found interesting:

  • 40% of all Google Maps usage is from mobile devices, and Christmas and New Years day mobile usage surpassed desktop usage for the first time.
  • 150 million mobile users on Google Maps
  • Google Maps Navigation, included on Android handsets, has guided users 12 billion miles a year, and the latest version with traffic routing saves users 2 years per day in time that would have been spent in traffic.
  • Google Maps could get smarter, and become contextually aware. For instance, if you were trying to catch a flight, Google Maps could see your flight schedule to see when your flight was, then look and analyze real-time traffic data and weather conditions to try and figure out the exact time you should leave
  • Google would like there to be better Google Maps for iPhone. “We like being the default provider, but we’d like to get some of these updates out to a broader audience. That’s still a debate/question we’re considering.”

With Google’s Android explosion continuing, it looks like there will plenty more Google Maps and Navigation users over the next few years.

blog comments powered by Disqus