Motorola XOOM sales not very impressive, analyst claims

By on Mar 11, 2011 at 4:30 PM
Tablets March 11, 2011

In a note to investors on Friday morning, an analyst from investment firm Morgan Keegan & Company claimed in-store sales of Motorola’s XOOM tablet are crawling. Morgan Keegan analysts reportedly spoke with roughly 80 Verizon Wireless retail locations, and the tablet is selling at a rate of two units per day on average in each location. While this purported sell-through rate is less than impressive, the firm notes that at its current pace, the XOOM would reach sales estimates of 300,000 units in the quarter. We reviewed the Motorola XOOM tablet last month and said it packed a serious punch. We also said there is plenty of room for improvement with Google’s Honeycomb operating system, however, and that it lacks innovation in its current state.

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  • Mike

    Geez………..I wonder if it could be the price. Not that this is, but any would be “Ipad killer” can’t be priced over
    $500 IMO. I don’t care what it offers it can’t compete at it’s current price. Is Motorola or it’s marketers stupid or are they actually genuinely curious as to why sales are crappy? It’s the price!

  • Anonymous

    Because of the power of android the analyst don’t count the fact that one xoom counts for 100 iPads! So 2 a day of the xoom equals 200 iPads.

    • http://twitter.com/arindamcanada Arindam Mukherjee

      Really…I think we are missing the point of the article. Indeed Xoom is a much much superior product compared to the iPad 2. Kudos to Google and Motorola. But it will never have the marketing power that Apple has and never make the revenue the iPad will make. Give Apple kudos where it deserves. They created a market of “tablets” when other companies were too cautious. Technology – Google and Motorola wins. Business – Apple pwns all other competition out there.

      • Anonymous

        How is the Xoom a ‘much much superior product’. Hardware-wise they’re almost exactly the same, and software-wise the iPad is lightyears ahead of Honeycomb tablets in terms of what you can get on it. That’s not even saying anything about the fact that Motorola rushed it to the market with half of its features not actually working.

  • @m

    See: iPad 2 went on sale 40 minutes ago. That sellthrough pace will probably slow down to 1/2-1 Xoom a day for a while.

  • Anonymous

    This is just Apple propaganda to try and make up for there terrible sales today. The Xoom is killing it in sales. Is BGR paid by Apple?

    • Anonymous

      Not only BGR sensei!

      1. Wall Street Journal
      2. CNN
      3. NY Times
      4. CNET
      5. Fox News
      6. Engadget
      7. BBC
      8. Bloomberg
      9. Financial Times
      10. Forbes
      11. Fortune
      12. NBC
      13. Time

      and other small ones…

      • ckeegan

        All quoting the same “analyst” who apparently thinks that Verizon stores are the only ones selling the XOOM.

    • Anonymous

      You make no sense.

  • Vibirbank

    I won’t pay $800.00 for XOOM.

  • http://twitter.com/Nastrodamous Andre Davis

    they released a $800 product and then gave it a wireless contract, of course it wasn’t going to sell. I want one but i am going to wait for the wifi only version, which i expect will sell much better.

    • Anonymous

      I am sorry, but Goofan (aka Apple Hater) nation analysts are estimating upwards of 100,000 XOOM’s a day. So this is BS.

  • http://twitter.com/gnomehole The Gnome

    As if a couple rabid Fandroids would make us think this would be taking on the iPad… fffffftttt… funny.

    I’d wait until it hits $299 without contract, then it would make a nice bookstand – I hear its a tank compared to the iPad 2.

  • Jmohring

    Ask any random consumer. “Which tablet are you going to buy?”

    Response. “What’s a Tablet??”

    Ask the same person. “Are you going to buy an iPad?”

    Response. “I already have the first one, can’t wait to get the new one”

    People don’t know what the fuck a tablet is. They know what an iPad is.

  • Some where in Xoom Land

    Cut the price in half and then see the results…

  • http://www.absolutefiction.com Jed Tylman

    Release it in a WIFI version,
    and cut the price down to $250 and we have a deal.

  • Anonymous

    The price is too darn HIGH. If it was $499.00, it would be an option.

  • Jerry

    800 is pretty steep, I’m waiting for the Wi-Fi only version.

  • numetheus

    Poor sales for the Xoom was predicted a few months ago. I think we all knew it deep down. This isn’t news.

  • Anonymous

    No duh. I said that weeks ago, Just got back from the Apple store about 500+ people in line me being No.8. Got my 32 gigger. Awesome. And very light and powerful

    • ckeegan

      Definitely a powerful app launcher of an OS.

      • Anonymous

        So I take it you prefer a ‘very powerful launcher’ and no applications, over a simple launcher and a vast library of great applications?

        Why do people derive so much about the capabilities of a tablet OS from the stupid home screen and launcher? The launcher is just what you use to start applications, not something you are going to spend hours in, unless you really enjoy rearranging your widgets.

  • dwinsmith

    Why would anyone be surprised?

  • Anonymous

    Motorola Spoiling Honeycomb success by putting huge price tag, but if ipad 2 is placed at that price tag, it will be more successful than xoom, because already ipad 1 lauched and proved its capabilities. So if moto wants to increase the sales, then immd it had to decrease xoom prices before atleast samsung’s launch. or else samsung will get all that benefits. better wake up moto.

  • Sean76

    The price is straight retarded….what do thy expect! Vzw is smoking crackkk…$299 for the Thunderbolt, and $800 for the xoom….come on u clowns…gonna loose so much business to all these other providers when they turn on LTE everywhere…

  • JADEHIERRO

    LIKE ALWAYS, (THE LAST YEARS) IN MOTOROLA SOME”SMART” GUY SAID, MORE EXPENSIVE, LESS FEATURES, = MORE SALES….JAJAJAJA!, AND APPLE SAID OK, THERE IS MORE “?” GUYS WHO WHANTO TO BUY MORE FANCY, NO FEATURES GADGETS…… AND WORKS.
    THAT’S LIFE, MY FRIENDS, MAYBE THE NUMBER FIVE OR SIX, GIVE WHAT WE WANT, AND MOTOROLA COMEBACK FOR GLORY SOME DAY BUT IS ONLY……..A DREAM.

  • http://twitter.com/jaytee1o4 jaytee1o4

    it cost TOO MUCH!!! When the Wifi version drops I’ll grab one

  • Anonymous

    Problem is the price, before everything else, although Honneycomb immaturity is the main reason why price needs to be much lower, at least at this stage.
    At same or higher price vs iPAD like today, people buy the iPAD. Need to reprice the XOOM down to where Androïd tablets are expected, and this is < $400 for WiFi Only model, and < $600 for 3G/4G. The more time Moto takes to get there, the least market position they will be able to establish on this burgeonning market.

  • http://twitter.com/jesterthejedi Billy Butler

    Quite smooth ;)

  • Anonymous

    I think this was the assumption after the reviews started rolling in. My assumption is that Motorola and Google were so eager to get the Xoom out before the iPad 2 that they shipped software that wasn’t ready and before they could get the models (WiFi only and 3G enabled) and variety memory sizes the iPad would ship with. Then they tried to justify a higher price. My guess is that Motorola just doesn’t have the resources for a massive launch like Apple does and they picked their battles but going with a Verizon releasing thinking that they could pool their marketing resources but ended up releasing an over-priced, buggy device that, when viewed in a store without a sales person there, does little to sell itself. And this had so much potential…

  • KNG60FT

    THE XOOM LOOKS LIKE A NICE TABLET BUT 600 AND A 2 YEAR AGREEMENT WITH VERIZON AND WITH THE HIGH INTERNET PRICES COME ON REALLY HOW MANY PEOPLE ARE GOING TO REALLY FORK OUT THAT MUCH MONEY THE FIRST MONTH AND EVERY MONTH AFTER?

  • Anonymous

    The crux of the matter is that this is a laptop without a keyboard,whereas the iPad (and likely the forthcoming HP) are a new genre of device. The UX is landscape, the aspect ratio and balance of the device mean it is not easy to use in portrait mode. It uses a desktop metaphor, shortcuts widgets etc, which are all staples of a laptop interface. Fair enough, I am sure there are people that want a device like this, but I would feel the majority would probably rather a keyboard and mouse on their laptop.

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