Apple pop-up store popping up in Austin for SXSW

It’s the company’s first, and we’re guessing it won’t be the last. Apple is constructing a pop-up store in Austin, Texas to coincide with the launch of the iPad 2 and the ever-popular SXSW festival, which is taking place over the next week and a half. It’s being reported that Apple has rented out a 5,000 square foot, empty retail location that it will stock with Apple employees and merchandise for conference goers traveling outside of their normal stomping grounds. No word yet on whether VeriFone’s CEO will create a video demonstrating flaws with Apple’s iPod touch EasyPay system, however.

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