RBC: 185 million tablets sold by end of 2014, Android to dominate long-term

By on Mar 3, 2011 at 12:46 PM
Tablets March 3, 2011

In a note to investors on Thursday, RBC Capital Markets General Manager Mike Abramsky reiterates the firm’s belief that the tablet market is poised to explode over the coming years. RBC forecasts a rise in global tablet revenue from $11 billion in 2010 to $70 billion in 2014, noting that leadership will be achieved through a differentiated user experience, innovation, value and the surrounding software ecosystem, among other things. Abramsky views Apple’s iPad as the clear leader in the space right now, though he notes that the iOS tablet’s dominance will likely be short lived. “While Apple’s iPad may continue to set the bar high for experience, we expect Android to dominate (40% share Tablets by 2014), given its broader support from OEMs and carriers and expected budget-priced Android Tablets from Asia,” Abramsky writes. But he also notes that several Android tablet makers will exit the market along the way. “Too many vendors entering the market sets up for a pending shakeout.”

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  • http://twitter.com/manozz Gundruk

    She is cute!!

  • Anonymous

    185 Million sold by the end of 2014?

    2010 Apple sold 15 Million.
    2011 Apple will sell 30 Million (or more)
    2012 Apple will sell 60 Million (or more)

    That is 105 Million Tablets sold just by Apple with two years of sales yet uncounted.

    • Anonymous

      Once a free and open Google has stretched it’s legs, the financial analysts at the Goofan (aka Apple Hater) foundation estimate the following:

      2010 Apple sold 15 million
      2011 Apple will sell 5 units
      2012 Apple will sell 2 units (and both will come back as refund requests)

    • sirpaul

      The rate at which sales increase is not exponential. By your logic, in “2014 Apple will sell 240 Million (or more)”…no way.

      • Anonymous

        And they were suppose to only sell 3 Million in all of 2010 also. We will know when we know. They have the cash to seal this market up nice and tight. We will see what happens.

    • http://twitter.com/Davva360 David Moore

      I think Apple originally predicted 5 million in 2010 and sold 15 million. They are estimating 40 million in 2011. I wish I got a $1 bill for every one sold.

    • http://www.facebook.com/people/Omega-Man/100000590156587 Omega Man

      Thank god you are not an unbiased tech analyst!

  • http://pulse.yahoo.com/_GP2WYAHXS6CRUREISWBGPUSUGE Michael

    First of all, that chick is a buttaface. I bet every one of you mothers out there have Koothrappali syndrome.

    Second of all are the considering the E-Readers that are android powered? like the Pandigital, and the Nook Color?

    • Anonymous

      Right? Goofans (aka Apple Haters) like you and I know what beauty is like. We like them fat and nerdy looking. Now THAT is hot baby! Whew, salivating a little bit there…

    • http://www.bignerdblog.com BigNerd

      “First of all, that chick is a buttaface.”

      First of all, who is looking at her face?

      I’m checking out her… uh… iPad.

  • Anonymous

    Not with tablets at $800. Android is pretty good but let’s not forget that the reason it got so big was with the whole buy one dirt cheap and get one free. The same thing is not happening with tablets, OEMs want big bucks for them.

    • Anonymous

      Geeze! Don’t you get it? Google will take care of it for us. Google is FREE and OPEN!!!! Google is on the good side of the force, unlike Apple who works for the emperor! The dark side man!!!!! Geeze, it’s not that hard to comprehend!

    • http://www.facebook.com/people/Omega-Man/100000590156587 Omega Man

      Most Android phones are not sold in BOGO deals. Nor are they dirt cheap unless you sign you life away in some of these contracts. Remember that the carriers and retailers paid the manufacture the full wholesale price for each handset, what they elect to do with them is their business, and the carriers do not make money on the handsets as much as the do on the subscriptions. So even with a BOGO the customer is paying many times over for that handset over the course of the contract term. Cheep entry price, and expensive over time.

  • Den

    Source of pic please!

    • http://www.bignerdblog.com BigNerd

      That’s a new BGR editor.

      Articles are going to get more hits than leaked iPhone 5 images.

  • Drummertist

    Duh…of course Android will dominate in the longterm. They’ll spam so many crappy tablets in the market (as they have with phones) that they’ll blot out the sun and the anti-Christ will return. WTF? Duh!

    • http://www.facebook.com/people/Omega-Man/100000590156587 Omega Man

      Haven’t you heard, The anti-Christ introduced the ipad 2 the other day! And I believe that apple sold enough crappy ipads to do the same.

  • Scorp

    Won’t be long before the Doom, I mean Xoom price drops faster than the Galaxy tab. No one is dropping that money on a half baked device that they don’t know anything about. Yeah the commercials with space ships, lightning bolts and robotic voices are cute but people need to see what it does for $800.

    • Anonymous

      how come you cite they off contract price and not the $600 subsidized price.

      An Oh just can’t wait for those Grandma and Grandson Face time commericials for the iPad 2 Wooooo “the IOS so dumbed down nursing home residents can use it”

      Can’t wait to have all those rows of tiles Wooooooooooooooo Hoooo soo exciting, tiles after tiles after tiles. Soooo thrilling.

    • http://www.facebook.com/people/Omega-Man/100000590156587 Omega Man

      The XOOM only spells Doom for apple fans! And if they know Android already, then they know much about Honeycomb which is still Android BTW. And it would appear that MORE AND MORE people every day are learning about the advantages of Andorid.

  • Bubbagump

    Tablets will be short lived, more devices like the Atrix’s dockable peripheral are the future. Tablets are a fad I doubt we will see much of them by 2014 besides a larger screen I can dock my phone into.

    • Anonymous

      Are you nuts? You obviously have never used a tablet. They are so convenient. Only thing, it can’t be Apple because my friends and I hate Apple and we are NOT allowed to like anything Apple because my friends tell me that anyone that likes anything Apple is stupid. Other than that, Tablets will live for a very long prosperous life!

    • LazyStarGazer

      I think you are partially right.
      Tablets, smart phones, desk tops, laptops, etc will eventually be able to dock or wirelessly synch with each other, providing a seamless user experience over multiple interfaces.
      That is part of the emerging digital lifestyle.

      Tablets are not disappearing.

    • LazyStarGazer

      Bubbagump:

      I think you are partially right.
      Tablets, smart phones, desk tops, laptops, etc will eventually be able to dock or wirelessly synch with each other, providing a seamless user experience over multiple interfaces.
      That is part of the emerging digital lifestyle.

      Tablets are not disappearing.

  • Jpp44345

    Nice pic BGR! Got my attention right away.

  • http://twitter.com/SParKlngCyaNide SparklingCyanide

    Man I remember watching them use fake Tablets on Star Trek:Next Generation as a kid and think just how bloody sweet they were, now we’re at that point in time. Cannot WAIT to own a tablet and live out all my Childhood dreams I hold so close and dear to me!! = D

  • http://www.facebook.com/homchuck Oleg Homchuck

    True that. Many analysts are saying the same thing.

  • Rwshumate

    Remember when Linux overtook Windows as the consumer desktop OS? Me neither.

    Apple could probably give away iPads and still make a profit with iTunes and the App store. Plus iPads, iPods and iPhones are a gateway drug to Macs. I don’t see how Android tablets can ever overcome advantage that to dominate.

    • http://twitter.com/SParKlngCyaNide SparklingCyanide

      BWahahahaaa ….right not

    • http://www.facebook.com/people/Omega-Man/100000590156587 Omega Man

      They said the same thing about smart phones. Apple only holds less than 10% of the PC market with Macs and they are rapidly being pushed backwards in the overall smart phone market. They still hold the lead in the MP3 player space and the tablet space, for now. Once all of the big name CEMs get into this space it will be commoditized just like the smartphone space has been. Remember when a Linux based smartphone OS overtook iOS as the more preferred consumer smartphone OS? I do! ;)

  • @bstringy

    I’d say more like end of 2012, not 2014.

    • http://www.facebook.com/people/Omega-Man/100000590156587 Omega Man

      Thats ambitious. There will need to be some heavy and effective marketing for something like that to occur. Most people still have no practical need for a tablet/slate device. It is still a niche market looking for a need. If you get the price points down to $299 and you target the e-reader, gaming, and web surfing space, and it comes in different form factors then products like this have some potential to dominate that quickly.

  • http://twitter.com/gnomehole The Gnome

    Depends on what dominate means. If it means they throw out 2000 different types and all of them together outsells the iPad and Fandoids get all in a tizzy over this, yea, I’ll give em’ that. Smartphone fail redo…

    • http://www.facebook.com/people/Omega-Man/100000590156587 Omega Man

      Even if there are five different types or products, the net effect is the same (assuming that those five products offer what consumers want/need at the right price points). Have no fear, apple will be just fine as long as you an the other ifans keep pumping money into their coffers year after year on incrementally upgraded products and services.

  • UA1VM

    Holy Funbags

  • Anonymous

    185 million tablets sold by end of 2014, Android to dominate long-term. Android will be on 100 different tablets by then. So you compared to everyone else making one version I would say they might sell more. Might. The tablet markets a little different then the phone.

    • http://www.facebook.com/people/Omega-Man/100000590156587 Omega Man

      Not too much different. Remember the ipad is an over-sized ipod touch from a functionality perspective. The issue being that the large format tablet/slate has not found it’s true market niche, in that there is nothing that can be done, better or only, on the tablet/slate systems that can not be done on today’s smartphones or laptop computers.

    • Anonymous

      The distribution of tablets market is not the same of smartphone’s.

      In the smartphone market you have the carriers right? So many models meaning many sales.

      In the tablets scenario is not that simple. You have to sell tablets much in the mall. Carrier are always important but people don’t really want another contract. You have to sell your tablets in many points. And Apple has a clear advantage, not only for its great online store, but for its 300+ rental stores all around the world. Distribution in the tablets arena is ALL.

      Apple Stores are made for moment like these.

  • http://twitter.com/Dodgerblue Dodgerblue

    Apple will rule the day .FACT

    • http://www.facebook.com/people/Omega-Man/100000590156587 Omega Man

      And they do, today…just not tomorrow. ;)

  • ChampagneBob

    And what’s wrong with Apple ending up with 35-40% of the tablet market going forward compared to the 10% share of todays PC market….. someone figure the gross sales number on that = APPL at $1,000 per share.

    • http://www.facebook.com/people/Omega-Man/100000590156587 Omega Man

      Nothing, apple will be just fine financially, unless the ifans manage to get unplugged from the apple matrix at some point.

  • M3

    The investment banker has no clue what he’s talking.

  • Anonymous

    I doubt this will happen. Why? Not everyone needs a tablet like they need a smartphone.

    • Anonymous

      today’s mobile OSs are the future of computing.

      And you know what? every single Microsoft’s partner left Microsoft’s boat.

      PC are gonna be like trucks and today’s mobile OSs are gonna be the future. Look webOS: HP is already going to put it in its computers. Right now. It’s happening now. iPad its just the beginning.

      100M iPads in next 18/21 months. Mark my words.

  • Anonymous

    “While Apple’s iPad may continue to set the bar high for experience, we expect Android to dominate (40% share Tablets by 2014), …”

    How does a 40% share mean that Android will “dominate”? That’s less than half. And who’s got the other 60%? Apple?

  • Anonymous

    so, 185 millions and Android will dominate?

    But Apple sold 15M iPads. And in 2011 it said to sold about 40M. So I guess in 2012 Apple will sell at least 80M iPad. At least.

    So 15 + 40 + 80 = 135.

    And 135/185 = majority of the market.

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