MetroPCS’ new marketing campaign is so awesomely ridiculous that we can’t help but love it. The emerging carrier has enlisted the help of acclaimed hip hop superstar Snoop Dogg to help introduce its new 4G smartphone, the Samsung Indulge. And in honor of MetroPCS’ glorious 4G LTE service, Snoop has “doubled down on his G’s.” That’s right, his name is now “Snoop Dogggg” — at least, that’s his new name for the purposes of this campaign. “It feels good to be working with MetroPCS and Samsung for the launch of the Galaxy Indulge,” said Snoop Dogggg in a statement. “I’m stepping it up to 4G’s so my phone can keep up with my demanding, always-connected lifestyle.” MetroPCS’ full press release can be found after the break along with a quick video shout out from Sir Snoop.
MetroPCS Announces New Collaboration with Icon Snoop Dogg
Superstar adds more Gs to his name to help introduce the Samsung Galaxy Indulge, the world’s first commercially available 4G LTE Android smartphone, available exclusively from MetroPCS
DALLAS, Feb. 23, 2011 /PRNewswire/ – Snoop Dogggg has doubled down on his G’s through his new collaboration with MetroPCS to introduce the new Samsung Galaxy Indulge™, the world’s first commercially available 4G LTE Android™ smartphone offered only with 4G LTE service from MetroPCS.
“It feels good to be working with MetroPCS and Samsung for the launch of the Galaxy Indulge. I’m stepping it up to 4G’s so my phone can keep up with my demanding, always-connected lifestyle,” said Snoop Dogggg.
Fortunately, any consumer can indulge in the 4G lifestyle like Snoop Dogggg because MetroPCS offers 4G LTE smartphone service plans at about half the cost of other carriers’ 4G smartphone service plans today. With $50 and $60 plans, including all applicable taxes and regulatory fees, MetroPCS delivers unmatched value with unlimited talk, text and 4G LTE Web page browsing, along with data access to streaming audio, video and gaming content, downloads and Android applications on the Galaxy Indulge.
“Indulge With Snoop Dogggg” Sweepstakes
The superstar’s fans can win a rare chance to meet Snoop Dogggg up close and personal by entering the “Indulge with Snoop Dogggg” sweepstakes exclusively at any MetroPCS retail store through March 31(no purchase necessary to win). One winner will walk away with a VIP trip for two to a Snoop concert this summer, including airfare and incidentals, front-row tickets and backstage passes, as well as two Samsung Galaxy Indulge smartphones with MetroPCS 4G LTE service. More details are available at http://www.metropcs.com/snoop-dogggg-vip-rules.
Video Series
The collaboration also features Snoop Dogggg starring as several characters in the online video series called “The G-Connection,” which is based on popular dating game shows from past decades. The videos also feature rapper and producer Warren G, model Brittany Dailey , and the man with the “Golden Voice,” Internet sensation Ted Williams . The videos were directed by Estevan Oriol , partner at SA Studios. The first of three episodes premieres today at www.youtube.com/MetroPCS.
Additional Chances to Win
In addition, MetroPCS and Samsung are offering more chances to win autographed Snoop Dogggg gear, Samsung Galaxy Indulge smartphones and MetroPCS 4G LTE service on MetroPCS’ Facebook page at www.facebook.com/metropcs (no purchase necessary to win). MetroPCS is also offering prizes through giveaways in many of its home metropolitan area markets, including signed “The Doggumentary” CD’s (in stores March 29th).
“We are very excited about teaming up with Snoop Dogggg to show consumers that they can have it all with MetroPCS 4G LTE services and the vast possibilities of the Samsung Galaxy Indulge Android smartphone,” said Phil Terry, senior vice president, corporate marketing, MetroPCS. “Snoop is a great match for our brand and appeals to all of our customers, who want the latest high-end Android smartphones with 4G services at the best value.”
About the Samsung Galaxy Indulge
Powered by the Android version 2.2 (Froyo) operating system (OS), the Galaxy Indulge delivers quick access to more than 200,000 applications from the Android Market™ and complete access to Google Mobile Services, as well as a combination touch screen/QWERTY keyboard, 3 megapixel camera and camcorder with auto-focus, music player, Stereo Bluetooth® capabilities and expandable memory storage up to 32GB. The Samsung Galaxy Indulge costs $399, plus tax, and is available at all MetroPCS stores and online at www.metropcs.com.
