Exclusive: Verizon iPhone sales fail to meet expectations

One of our Apple sources has shared some very sensitive information on first-week Verizon iPhone launch sales with us. It’s quite interesting — we’re being told sales are performing a little under what Apple and Verizon anticipated, and we have the data to show it. Below are unit sales totals from five Apple stores combined (including two very, very prominent Apple stores) showing both Verizon and AT&T iPhone 4 sales during the Verizon iPhone’s first five days of availability:

  • Thursday: Verizon = 909, AT&T = 539
  • Friday: Verizon = 916, AT&T = 680
  • Saturday: Verizon = 660, AT&T = 471
  • Sunday: Verizon = 796, AT&T = 701
  • Monday: Verizon = 711, AT&T = 618

Additionally, we have been told that online pre-orders between Verizon and Apple amounted to around 550,000 units. We also have some statistics on who’s buying Verizon iPhones to share with you: 30% of people buying Verizon iPhones were Android users, just over 25% of people buying iPhone 4 were BlackBerry users, and only 14% of people buying the Verizon iPhone were AT&T iPhone owners. The remaining percent didn’t want to say, didn’t have a smartphone, or didn’t have a phone prior to making their iPhone 4 purchases last week.

Thanks, Lindsey S.!

blog comments powered by Disqus