Samsung renames mobile processors; to be called Exynos

Via a press release, electronics manufacturer Samsung announced that it would be giving its application processors — the ones designed to work in smartphones and tablets — a new name: Exynos.

“Application processors for the mobile market are one of the flagship products in our semiconductor business,” said the company’s vice president of marketing, System LSI Division, Samsung Electronics. “We are excited to introduce the brand name of Exynos for Samsung’s application processor family. As consumers demand more from their mobile products, Samsung’s Exynos chips will be the power inside enabling the coolest HD multi-media features with even longer battery life.”

It looks like Sammy is trying to capitalize on some of the name-brand mindshare that has cropped up in the smartphone and tablet processor-markets (Hummingbird, A4, Snapdragon, Tegra 2, etc.). The new name will first be used on a dual-core processor with the codename Orion; henceforth to be known as the Exynos 4210. The 4210 is set to enter production next month. The full press release is after the break.

Samsung Assigns New Nomenclature to Application Processor Family

SEOUL, Korea–(BUSINESS WIRE)–Samsung Electronics Co., Ltd., a world leader in advanced semiconductor solutions, today announced a new brand name for its application processor family. Exynos will be applied to Samsung’s application processors, which are designed to power mobile devices such as smartphones and tablets.

“Application processors for the mobile market are one of the flagship products in our semiconductor business,” said Seh-Woong Jeong, executive vice president of marketing, System LSI Division, Samsung Electronics. “We are excited to introduce the brand name of Exynos for Samsung’s application processor family. As consumers demand more from their mobile products, Samsung’s Exynos chips will be the power inside enabling the coolest HD multi-media features with even longer battery life.”

Exynos associates Samsung’s “smart and green” strategy adopted by its semiconductor devices and solutions developed specifically to support the stringent performance and power requirements of mobile devices. Smart refers to high-performance aspect and Green represents low power features of Samsung’s application processors. Exynos originates from the Greek words smart (exypnos) and green (prasinos).

The new naming system will be first applied to the dual core processor codenamed Orion, which was announced in September 2010. Carrying the name Exynos 4210, Samsung’s powerful 1GHz dual-core application processor is scheduled for production next month.

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