LG’s global head of marketing strategy and planning James Choi may soon find himself in hot water following a few loose comments made to British blog Pocket-lint. Of Windows Phone 7 devices sales, Choi said sales have not met the phone maker’s expectations thus far. “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected.” Choi went on to say that savvy users might find Windows Phone 7 “boring” after using it for a short period of time, but that there are other consumers the platform appeals to. “For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to,” said Choi. “We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected.” LG release a pair of Windows Phone 7 devices last year — the Optimus 7 and AT&T’s LG Quantum. Neither device received ovely positive reviews.