RIM introduces Built for BlackBerry program

Research In Motion has just introduced a new Built For BlackBerry program that aims to make sure verified and approved third party manufacturing partners deliver specifically designed accessories and peripherals for BlackBerry smartphones and the BlackBerry PlayBook. RIM details the program as offering, “technical, strategic, and marketing support” to members of the program, in addition to a snazzy Built For BlackBerry logo that will appear on accessory packaging. We have reached out to RIM to try and get an idea of what requirements third party manufacturers will have to meet to be accepted into the program, and most importantly, if RIM is planning on taking a percentage of the sales in exchange for manufacturers using the Built For BlackBerry logo, much like Apple does with their Made For iPod/iPhone program. RIM’s announcement is after the break.

Today, Research In Motion launched the Built For BlackBerry Program, a new initiative that brings RIM together with select market-leading brands in the development of accessories and peripherals. Built For BlackBerry products are specifically designed to work with BlackBerry smartphones and the BlackBerry PlayBook tablet. The program will offer technical, strategic and marketing support, allowing members to complement the BlackBerry portfolio with exciting accessories.

At launch, members in the Built For BlackBerry Program will include: Case-mate, Speck, Incipio, Otterbox, Tru Protection, iGrip, Vaja, Dicota and Trexta. These members are brand leaders in their markets and offer products that appeal to a wide range of BlackBerry customers. Approved products can be identified by the Built For BlackBerry logo appearing on member packaging and marketing material.
Learn more about the Built for BlackBerry program by visiting: http://www.builtforblackberry.com

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