Facebook most searched term, visited site of 2010 in U.S.

This comes as no surprise. Social networking juggernaut Facebook was the most-searched term and most-visited website of 2010, according to Experian Hitwise. Facebook, which was the most searched term in 2009 as well, actually appears four times, in one way or another, on Hitwise’s top ten list; facebook login, facebook.com, and http://www.facebook.com ranked second, sixth, and ninth respectively. The social network’s site also accounted for 8.93% of all U.S. visits between January and November of 2010 — Experian does note that a combination of all Google-owned properties totals 9.85% of all U.S. page visits during the same period. Facebook beat out Google, Yahoo! Mail, Yahoo!, and Youtube who came in second, third, fourth, and fifth respectively.

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