Sales of new Apple TV to pass 1 million ‘later this week’

By on Dec 21, 2010 at 8:59 AM
News December 21, 2010

In a short press release this morning, iMaker Apple, Inc. announced that it anticipates sales of its new Apple TV device to eclipse 1 million in sales “later this week.” The announcement was made a little early by Apple’s PR team as later this week most consumers, writers, and analysts will be sitting by their respective fires roasting chestnuts… or something like that. The new Apple TV was released on September 1st of this year — it has taken the company just under three months to reach the 1 million units sold milestone.

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  • Rick_larkin

    I’m not surprised. The thing was easy as hell to set up and offers a simple and clean interface for streaming content form the Macs in our house or listening to internet radio. The remote is excellent, especially when compared to everything else out there. Utterly simple to operate.
    We’ve got our wired to to a FiOS connected switch and streaming content has been glass smooth. It’s a decent product for the money and I’d expect Apple to sell a lot.

  • Goofan (aka Apple Hater)

    That’s an epic fail… Compared to Google TV which will sell in the BILLIONS. And will be able to find stuff you are thinking of! Say, you can’t decide what you want to watch, Google will get into your head, figure out what you would probably want to see, while at it figuring what you may want to buy, so they can sell that to someone, and then play what you want! Now that’s a massive WIN!

    • Anonymous

      I wish there was a way to automatically hide comments from the likes of you.

      • Goofan (aka Apple Hater)

        Thanks! Thankfully there isn’t because Apple Fanboys like you can’t fight the Google revolution. Google will soon have 100% market share on EVERYTHING technology and you will have to come to Google like a little crying girl. :-)

    • uDummy

      Funny, if this were an article about Windows, everyone would be questioning if this were ‘Sales’ or ‘Shipped’.

    • Anonymous

      “Compared to Google TV which will sell in the BILLIONS”

      How many units has it currently shipped? I bet it hasn’t actually hit the million yet. We would have heard. Google would have claimed “activations” or some such metric. Nothing heard so far, just loads and loads of reviews saying that it is not ready for prime time and Google telling all the manufacturers NOT to show it at CES the week after next.

  • Anonymous

    I choose roku over appleTv because it offered more for me and plays in 1080. I knew apples TV would sell more though as people are into apple for the name. Apples TV interface sure does look shiny though.

    • uDummy

      It is actually… only reason I didn’t go with Apple TV is because I hate iTunes. I do love my Roku though.

    • Goofan (aka Apple Hater)

      That’s right. It’s all about the name. NOT ONE SINGLE apple product actually works. IF you asked me, I’d say you are buying mock ups (you know, dummy products like what you see in Best Buy’s mobile section) and people don’t realize that the product actually DOESN’T WORK. I see people trying to dial out on their iPhone’s and touch and touch the screen and nothing happens! I tell them, “dude, it’s a piece of plastic, not an actual phone!” and they get angry and go buy an Android phone and their world changes immediately!

      • http://twitter.com/livingbasehead Shelton

        Not one single apple product works, are you on crack? find me a better mp3 player and music management system then itunes+ipod

      • Ernie

        I think he’s being facetious! Goofan’s a closet Apple Fanboy that rebels on the fact that in these and many blogs people either HATE Apple for no apparent reason or LOVE Apple for some apparent reason and viceversa with Google.

      • Felix

        Your opinion doesnt count for sh*t until you have tried and tested an apple tv unit yourself. Wish you’d go phoque yourself and take your apple hating fanboy chit and shove it.

    • Anonymous

      The main reason I chose Apple TV over Roku is because Roku still won’t stream movies I already own and are ripped on my desktop computer. My DVD player is stored in the attic and I like it that way.

      1080p is a nice buzz word, but not very meaningful in the real world where nearly all streaming content is 720p or lower. It certainly doesn’t help that to see the difference between 1080p and 720p you need to be sitting much closer to the TV than I do.

      Also, integration with iOS and iTunes is stellar. The Remote app is super helpful when entering search terms instead of being forced to use a d-pad to navigate an onscreen keyboard.

  • Jjredick

    great hardware and software..

    too bad netflix online streaming selection is horrible.

    • Goofan (aka Apple Hater)

      True! I signed up for the trial and was so excited and not even the producers of the movies had seen most of the movies there! :-) I think 2010 was the only movie I saw there that I recognized. They had the Descent 2 (I didn’t know that movie even existed!)

  • TopKill

    I like ours for the Airplay and Netflix but it takes hours to load a rented movie from iTunes which is just crap…

  • Anonymous

    You miscounted, you mean just under FOUR months
    Sep-Oct= 1 month
    Oct-Nov= 2 months
    Nov-Dec= 3 months
    Dec-Jan= 4 months

  • http://www.getintonursing.com/ Jon

    $100 and they have only sold 1 million? Is it just me or does that sound not impressive?

    • Goofan (aka Apple Hater)

      NO APPLE product ships good numbers. Compare that to the (last I heard) 100 million GTVs shipped so far and it’s crap! But then again Jon, you and I, and all other Goofans (aka Apple Haters) around the world know that Apple’s a crapy company with even crapier products.

  • Anonymous

    The press release talks TV but all they are showing is a black square. What TV?

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