When Apple first announced that it would be issuing a refreshed version of Apple TV, several analysts and bloggers assumed set top boxes like Roku’s offering would be in trouble. According to Roku CEO Anthony Wood, however, the reality is just the opposite. The new Apple TV received a warm reception at launch, having sold 250,000 units during its first six weeks of availability. But Apple has been quiet about the product since its earnings call, and talk of the device has all but disappeared from the mainstream media. On the other hand, Roku’s sales doubled when the new Apple TV launched, Wood told Business Insider. Sales have also doubled year-over-year for the company, and Roku will sell its millionth box before the end of this month. Roku currently holds the No. 11 and No. 12 spots on Amazon’s list of best-selling electronics, and Amazon accounts for just 25% of Roku’s sales according to Wood. The company is also working on licensing deals that will bring in revenue from new channels as partner manufacturers build boxes based on the Roku platofrm. Roku projects $100 million in revenue in 2011, following over $50 million in sales this year.
