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Best Buy lays out Nexus S launch plan

Updated Dec 19th, 2018 6:56PM EST
BGR

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Best Buy has announced its launch plan for the upcoming Nexus S, Google’s second foray into self-branded smartphones. Starting Thursday at 8:00am Eastern, the Nexus S will become available for purchase online, at Best Buy Stores and at Best Buy Mobile specialty locations across the country. Inventory will vary by location and sales will be limited to two per person. The device will be $529 unlocked for, $199 with a two-year T-Mobile contract and qualifying voice and data plans, or $249.99 as an add-a-line activation. The Google Nexus S features a 4-inch Super-AMOLED display, a 5-megapixel camera with 720p video capture capability, a 1GHz Hummingbird processor and the Android 2.3 (Gingerbread) operating system. Best Buy is Google’s exclusive retail partner for the Nexus S in the U.S. Hit the jump for the full press release.

Nexus S Lands in All Best Buy and Best Buy Mobile Stores Dec. 16

In addition to the in-store launch, online sales – via BestBuy.com – begin at 8 a.m. Eastern time.

MINNEAPOLIS, Dec. 13, 2010 – All Best Buy and Best Buy Mobile specialty stores launch Nexus S in-stores and online at BestBuy.com on Thursday, Dec. 16. Nexus S, from Google and Samsung, is the world’s first smart phone with Android 2.3, Gingerbread.

Here are some important details for the launch of Nexus S:

Timing: Online sales of Nexus S begin at 8 a.m. Eastern time to coincide with the opening of Best Buy stores on the East Coast. As a reminder, all Best Buy stores have adjusted their holiday hours to open at 8 a.m.

Availability: Nexus S is available in all Best Buy and Best Mobile specialty stores. Exact inventory will vary by store. Nexus S will be sold out on a first-come, first-serve basis with a limit of 2 per customer.

Demo phones: All Best Buy and Best Buy Mobile stores will have a Nexus S demo phone on-hand so customers can see and experience the phone.

Pricing: The Nexus S is an unlocked phone and can be purchased without contract for $529. The Nexus S can also be purchased for $199 with a TMobile two-year service agreement and qualifying voice and data plan. Nexus S can also be purchased for $249.99 for add-a-line activations.

As with all smart phones it sells, Best Buy Mobile will have a full assortment of accessories for Nexus S and offers an array of services aimed at improving the mobile phone buying experience, including:

Upgrade Checker: A quick and easy service that gives customers the ability to see when they are eligible for their next phone upgrade. When the upgrade time is nearing, customers receive a complimentary reminder call, e-mail or text message.

Walk Out Working™: Free in-store smart phone setup by a Best Buy Mobile Phone Specialist who will sync personal email accounts, set up Bluetooth headsets, transfer contacts and activate other services to allow the customer to leave the store with a fully functional new smart phone.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.