World of Warcraft: Cataclysm sets one-day sales record

Blizzard Entertainment announced Monday that its new title World of Warcraft: Cataclysm sold 3.3 million copies on its first day of availability. The game’s remarkable sales pace shatters the previous record for opening day sales of a PC game, which was also held by a Blizzard title; World of Warcraft: Wrath of the Lich King launched on November 13th, 2008 and sold 2.8 million copies in its first 24 hours of availability. “We had to bring Azeroth to the brink of destruction in Cataclysm, but the result was our best expansion yet,” Blizzard CEO Mike Morhaim said in a statement. “We want to thank all of our new, existing, and returning players throughout the world for their incredible enthusiasm and support, and we look forward to hearing what they think about all the new content.” Cataclysm is the latest addition to the extremely popular World of Warcraft series, which is one of the most popular massively multiplayer online role-playing game (MMORPG) franchises in history. Hit the jump for the full press release.

WORLD OF WARCRAFT®: CATACLYSM SHATTERS PC-GAME SALES RECORD

Latest expansion for Blizzard Entertainment’s massively multiplayer online role-playing game reaches a record 3.3 million copies sold through as of its first 24 hours of release*

IRVINE, Calif. — December 13, 2010 — Blizzard Entertainment, Inc. today announced that World of Warcraft®: Cataclysm, the third expansion for the critically acclaimed massively multiplayer online role-playing game (MMORPG), sold through more than 3.3 million copies as of its first 24 hours of release, making it the fastest-selling PC game of all time.* This milestone eclipses the previous record of more than 2.8 million copies sold in 24 hours, set in November 2008 by Blizzard’s second World of Warcraft expansion, Wrath of the Lich King®.

World of Warcraft: Cataclysm was simultaneously released in the United States, Canada, Mexico, Argentina, Chile, Europe, Russia, Southeast Asia, Australia, and New Zealand on December 7, and became available in Korea and the regions of Taiwan, Hong Kong, and Macau on December 9. More than 10,000 stores throughout the world opened their doors at midnight to welcome players who wanted to be among the first to obtain a copy of the expansion. In addition, more than 15,000 players attended official launch events hosted by Blizzard and key retail partners in the US, Canada, France, Germany, Russia, Sweden, the Netherlands, Spain, the UK, and the region of Taiwan.

“We had to bring Azeroth to the brink of destruction in Cataclysm, but the result was our best expansion yet,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We want to thank all of our new, existing, and returning players throughout the world for their incredible enthusiasm and support, and we look forward to hearing what they think about all the new content.”

“World of Warcraft: Cataclysm delivered even bigger day-one sales than we experienced withStarCraft® II: Wings of Liberty in July,” said Bob McKenzie, senior vice president of merchandising at GameStop, “making this a record year for Blizzard Entertainment at GameStop.”

Prior to the launch of Cataclysm, World of Warcraft’s subscriber population had grown to more than 12 million players globally, further strengthening the game’s position as the world’s most popular subscription-based MMORPG. More information about the new expansion can be found at the official Cataclysm website: http://www.blizzard.com/games/cataclysm/.

To keep pace with the continued growth of World of Warcraft as well as development on other Blizzard Entertainment® games, the company is currently hiring for numerous open positions. More information on career opportunities available at Blizzard Entertainment can be found at www.blizzard.com/jobs.

*Based on internal company records and reports from key distribution partners. Includes digital pre-sales.

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