Rovio introduces ‘Bad Piggy Bank’ in-app mobile payment solution for Android

At a streamed press conference Friday, Rovio CEO Peter Vesterbacka announced the creation of a new mobile payment system dubbed Bad Piggy Bank. Rovio is the development company responsible for the creation of the wildly popular mobile game, Angry Birds. Bad Piggy Bank is an in-app payment solution for the Android platform that will allow users to purchase application upgrades, or unlock an ad-free version of the app, without the need of a third-party, credit-card based service. The service partners with local wireless providers and in-app purchases are billed directly to the users wireless account. Mr. Vesterbacka said his company plans to make the new payment method available to all Android developers in the near future. Angry Birds has eclipsed the 50 million download mark, 10 million alone on the Android platform.

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