Google markets Angry Birds as AdMob success story, soon to net Rovio $1 million per month

By on Dec 3, 2010 at 5:31 PM
Gaming December 3, 2010

Google’s mobile AdMob team has posted a YouTube video touting the advertising success of Rovio’s wildly popular  mobile game, Angry Birds. In the clip, Peter Vesterbacka, Rovio’s Mighty Eagle, says that his company prefers using the ad-supported model featured in the application’s Android version to the paid-application model seen in the iOS game. To date, Angry Birds has been downloaded over 30 million times — 5 million times for Android alone. However, the most impressive number not mentioned in the video is $1 million. According to AllThingsD, that is the amount Mr. Versterbacka told Google Angry Birds for Android would net his company each month by year’s end. Hit the jump to see the full interview with the Mighty Eagle.

Read [YouTube] Read [AllThingsD]

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25 Comments

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  • Norm

    This is the true potential of marketing with Google and DROID OS. You don’t see anyone making money with iOS except Steve Jobs. DROID DOES BABY!

    • http://twitter.com/ai4281 SeanShin

      lol. you trolls crack me up :)

      • Anonymous

        Why is Rop_P a troll for speaking the truth?? How many small developers are going to make any money when they have less downloads?? That model will only work for popular companies… Angry Birds had a lot of buzz before it even landed on the Android platform!

      • https://me.yahoo.com/a/J7Mg.aBrt_zUZAONR5KHn_om4dCMew--#37f81 Josh

        Oh, by ‘popular’ you mean companies that produce something of VALUE? You know, something FUN and something that MAKES me what to download and even pay for?

        Your comment is silly. Make a quality product, and people will use it. Do you think Angry Birds started out as an unknown? Why, yes…yes it did.

    • Anonymous

      Ok, I own a Droid and a fan of Android, but come on. Let’s keep it real.

    • Anonymous

      “You don’t see anyone making money with iOS except Steve Jobs.”

      Wow, are you really that out of the loop? In that case I’d like to let you know that the Sun does not, in fact, revolve around the Earth.

  • Anonymous

    The problem here and with other “ad platform” options is that the developer is selling more than the user’s attention to the adverts. They’re also selling the end-user’s usage information (some personal, some not) to a company that aggregates, uses, and/or sells that information themselves. And most developers are doing it without a second thought.

    When someone hands you a great set of shiny new tools to use for free – tools that can even make you money – you need to look closely at the price you pay, and the price you’re making your users pay.

  • ryan

    put the ads at the bottom of the screen so it doesn’t black gameplay or ability to see your score. they don’t disappear and they make me not want to play!

    • Anonymous

      when you zoom out they disappear. a lot of the time they go away on their own. and they used to be at the bottom and it was worse, you were accidentally clicking them.

  • Anonymous

    Wonder what the date is on this video. Rovio only weeks ago suggested that they would be building futures version (and other games) for only specific models of Android phones because of the fragmentation problems of Android.

    Plus, enjoy playing between those ad banners.

    “Google, we have been screwing with your mental well being thru ads since 1999.”

    • GalaxyTab

      They have already confirmed a paid version is on it’s way to Android in their last newsletter (sent December 1st).”Payment option and performance upgrades to followWe are still working on two things for the Angry Birds games on Android: First, we are bringing a graphically lighter option in the game, to enable better performance on older phones. [B]Second, we will introduce a payment system to opt-out of advertising. Both of these upgrades will be included in later updates.[/b]“In this case I’ll enjoy my ad supported version and once released I’ll enjoy my ad free version.There will be an Angry Birds for every budget on Android. Maximum customer exposure that way. Makes sense to me.

      • Emb0117

        I like my current ad free version on my rooted Epic 4G using my adfree app.

    • http://www.twitter.com/hokes Brendan

      wrong. if i recall correctly they stated that they were going to make a lighter version with all the same functionality and levels OPTIMIZED for legacy devices so that all android devices would play the game smoothly.

      also, anyone who knows anything about android knows that ads are optional and easily removed (root+ad-free). i have never seen a single ad while playing angry birds or any other ad-supported game.

    • http://ocentertainment.net ocentertainment

      If your “mental well being” is seriously harmed by Google ads, you may have been in need of a psychiatric appointment to start with.

      The ad in Angry Birds is, at times, mildly annoying. It marks the first time there’s ever been an ad even remotely related to Google that I’ve found difficult to ignore. And it’s noteworthy that the placement of the ad is up to Rovio, not Google. (The ad was originally in the lower right corner which was much more convenient. The recent move is a frustrating one.)

  • Mgl323

    I’m so getting one of those toys! They’ll make a great Christmas gift.

    • Mrmcdizzle

      Too bad they won’t be available until January.

  • Mike

    I would rather pay than have the ads.

    • Michael Scrip

      And Rovio would rather make money from ads every time you play.

      $1 from you once? Or a lifetime of ad revenue?

  • http://www.facebook.com/matt.mingkee Matt Tsui

    This is a reason why Android version cost nothing when iphone version costs.

  • Anonymous

    “Angry Birds has been downloaded over 30 million times”.
    Yeap, i totally believe it. I myself has downloaded it at least 3 times each time hoping it at last supports my cheap android. But no.
    Fragmentation is truly an issue

    • http://www.twitter.com/hokes Brendan

      shut up about ‘fragmentation’. most people in the know will tell you that ‘fragmentation’ is a boogieman dreamed up by the opponents to OSS. i’ll admit that there are some pretty whack phones that run android, but an informed consumer knows to avoid them and will select one of the dozens of models that can burn down everyone’s favorite walled garden in a heartbeat. i much prefer the approach that allows me to choose the device most suited to my needs than the approach that assumes i’m too stupid to make the right one.
      you making a bad decision at the sales counter does not equal ‘fragmentation’. just suck it up and get a better phone.

      • Anonymous

        Look at it from a developer point of view and you’ll see there is VERY MUCH a fragmentation problem with Android. Rovio has gone on record as a company that encountered this problem.

  • Anonymous

    If Google handles their AdMob business similar to their AdSense business, Rovio only *thinks* they’re going to get $1 million. In reality, Google will tell them at the end of the month that somehow over 90% of the clicks were fraudulent, and they’re only owed 10% what Google showed as estimated earnings all month. I swear to god Google is the most evil tech company in existence.

  • offdayJB

    Angry Birds is the shit. they have ever reason to strive to be bigger than Tetrix. it appeals to everybody with half a brain, looks great, and like this video says, won’t let you put your damn phone down!! haha

  • Anonymous

    I want a sequel where you take the pigs side…Call it “Pissed Off Pigs”.

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