AT&T’s Windows Phone 7 Sales: Store Feedback

By on Nov 11, 2010 at 12:54 PM
mobile November 11, 2010
With Windows Phone having launched just this past Monday, and with rumors of the new smartphone OS selling 40,000 units on launch day (impressive, in our opinion), we wanted to do some digging of our own. We reached out to 15 corporate AT&T stores in the New York City, Miami, and Chicago areas to get an idea of what was selling — and any feedback sales reps had from customers.  The big theme we found? While stores aren’t sold out of the devices, we were told a lot of them had almost sold out of their first shipments and that the Samsung Focus was doing much better than the HTC Surround. Hit the jump to see some of the information we compiled.

• Store 1: “They are not flying off the shelves, people are being super cautious.”
• Store 2: “Sold more than a few!”
• Store 3: “Doing okay, third one was delayed due to manufacturing.”
• Store 4: “Store sold 10 since Monday.”
• Store 5: “Sold 4 yesterday in-store; the Samsung Focus is much more popular than the others.”
• Store 6:  ”They sold really well”
• Store 7:  ”Sold 2 since launch.”
• Store 8: “Sold 4 total.”
• Store 9: “Only have sold 1 since it came out; almost no interest.”
• Store 10: “We sold 2.”
• Store 11: “Sold one Samsung Focus.”
• Store 12: “Between 10-15; Samsung seems much more popular than the HTC model”
• Store 13: “Windows Phone is selling well. We’ve sold around 15 since launch.”
• Store 14: “Sold 10 total.”
• Store 15: “Sold a lot of them! The Samsung model is most popular because of the screen.”

All in all, the devices seem to be selling in respectable quantities for a brand new mobile operating system. Microsoft’s approach is normally a slow and steady fight to the top (think Xbox), and with the amount of marketing dollars they have to spend — not to mention a bunch of top-tier manufacturers on-board — it’s still anyone’s game at this point.

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  • TheKinMan

    Thanks, BGR, for compiling this very useful information, which confirms other reports, like The Street reporting that only 40,000 were sold nationally, and CNET reporting little interest in stores.

    There is now no doubt whatsoever.

    Windows Phone 7 has crashed and burned on release.

    It will be buried beside its next of Kin.

  • V-dog

    Did your survey include the at&t store on park row downtown? I asked them if there was any interest and he said not much. He liked the OS though and said of the three phones they had the Samsung focus was the best. He also had to bring up that the torch was an absolute dog.

  • RealDeal

    Can someone explain why?

    40,000 WP7 devices sold on launch = impressive
    125,000 BB Torches on launch = huge flop

    • elo

      Apple fanboys @work for the 125,000 BB Torches “failure” i believe :)

  • Anonymous

    I would have purchased the Samsung Focus, however, lack of a front facing camera turned me off.

  • Davedavesteeve

    “Sold 2 since launch” “Sold one Samsung Focus” “Sold 4 total”
    BGR is just being sarcastic. I mean ,even the Palm Pre did better than that.

  • Carsly

    beats Kin sales, best-selling microsoft phone os this year!

    oh wait, that’s probably not true as win mobile is still out there.

  • elo

    only a few of the stock got the phones in Canada on Nov. 8. They keep saying that they are coming in. I am quite disappointed with MS handling of the launch in Canada. They made a big deal on Kinect (midnight launches, pre-orders etc) and for the WP7… nothing happened. Microsoft claim that it came out but I have been to several stores – Bestbuy, Carriers branded stores, regular wireless service stores and NONE of them have received stock.

    Kinda of a disappointing launch of something that supposed to be very significant for them. honestly, I don’t see the $500 million marketing dollars at all here. Did they spent it all on the Kinect? (btw, I got the Kinect and it’s a blast – kinda weird coming from a somewhat hardcore gamer like myself).

  • http://twitter.com/NICKVALENTIN0 Nick Valentino

    These phones are junk.

  • Mhgu

    My BBY Mobile store hasn’t sold one yet. We only have the Surround though.

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