AT&T cuts BlackBerry Torch price in half; now $99.99

AT&T has slashed the price of its flagship BlackBerry smartphone in half. The BlackBerry Torch, which became available in August 2010, is RIM’s first smartphone to feature both a touchscreen and a physical QWERTY keypad. It was also the first BlackBerry to launch with RIM’s new OS, BlackBerry 6. It initially hit store shelves at $199.99 and after roughly three months, the Torch is now available for $99.99 with a 2-year contract. A price drop after this length of time is not necessarily an indication of poor sales, as several blogs have speculated, though many analysts agree that sales have been less than spectacular. At it’s new price point, which is below the magical $100 mark, AT&T clearly hopes that the BlackBerry Torch will finally spread its wings this holiday season.

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