Android smartphone market share up a staggering 22%, Symbian down 8% in Q3 2010

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Market research firm Gartner released its Q3 2010 cell phone numbers on Wednesday and, to put it mildly, it’s an exciting time in the mobile space. Overall cell phone sales across the globe grew 35% compared to Q3 2009, and smartphone sales exploded — almost doubling numbers from the same quarter last year. Gartner’s report shows total smartphone sales of over 81 million units worldwide, which accounts for 19.3 percent of global cell phone sales in the quarter.

The shining star this quarter was Google’s Android operating system, which saw unbelievable growth compared to last year. Approximately 20.5 million Android devices were sold in the third quarter of 2010, accounting for 22.5% of the global smartphone market. In the same quarter last year, less than 1.5 million Android phones were sold, making up about 3.5% of the market. The increase in Android phone sales amounts to a staggering 1,440% swing, year over year. If there was any question that Android is well on its way to becoming the most popular smartphone OS in the world, the answer now seems fairly apparent.

On the flip side of the coin, Gartner’s numbers are rather unsettling for the world’s top cell phone manufacturer, Nokia. Gartner states that the Finnish giant lost 8.5% of the global cell phone market year over year, while Symbian, Nokia’s smartphone OS of choice, lost 8% of the market. Symbian smartphone sales were up almost 10 million units over the period, but the market is growing at a far more rapid pace. The figures also show iOS losing 0.4% of the smartphone market compared to Q3 2009, though sales nearly doubled from 7 million to 13.5 million units; and RIM lost 5.9% of the market, though sales climbed from 8.5 million units in Q3 2009 to 12 million units in Q3 2010. Microsoft’s old Windows Mobile platform — which is basically dead in the water at this point, having been replaced by Windows Phone 7 — crashed from 7.9% of the market in Q3 2009 to 2.8% of the market in Q3 2010.

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49 Comments
  • Tee

    It’s all over but the crying for the crapple fanboys.

    • http://www.facebook.com/profile.php?id=1242540176 Mike Mosher

      Ugh, I’m a droid user myself, but posts like this make us all look retarded, and makes you the same if not worse (because this was unwarranted) than apple fanboys.

      • Tee

        They fired the first salvos… all is fair in love and war.

      • Brandon

        I completely agree. While its great to see android doing so well, there are times that i feel embarrassed when you’ve got other users making asses out of themselves acting like their purchase will somehow be the deathblow to another company. Enjoy what you’ve got people, enough of the stupid “my ip4one is teh roxrz, andr01d suxxxssss!!” crap

  • http://www.smallfish-bigpond.com/ Kerensky97

    Not really surprising at all. It may seem amazing but Android’s first big seller, the original Droid isn’t even a year old yet. I know the G1 has been around for longer but Android didn’t really have a killer phone till the beginning of this year. After that got the ball rolling it became an avalanche of new devices. Plus wen you have $1 and you make $10 you’re not rich by any means; but your growth percentage looks amazing.

    So Android growth numbers will look amazing till about May next year. The real number to watch is the market share.

    • Tee

      It’s actually been around more than a year now.

  • Mr Magoo

    Good growth by Android but still a way to go yet. Still progress is progress, it’s definitley a maturing system now.

  • sirpaul

    I bet you over 1% of that is a direct result of Android fanboys on BGR constantly bashing Apple and bragging about android :) keep it up Norm + others! haha competition ftw

  • http://pulse.yahoo.com/_J4W2NIRCZHQV5JBYDKRMGM424A anthony e

    wish they had web o/s seperated out so we can see how “popular” it is alone lol

  • Googleplexsquared

    Where is Apple?
    Global vs US market ?

  • Anonymous

    in some ways its surprising in others its really not. if i was a hardware company thats not apple or rim its almost like why wouldnt you put android on your hardware unless you already have a completely developed operating system of your own which you would spend millions developing and still possibly not be well recieved once it drops. android is well received and free and if you want to change the user experience slightly you can put a small team together an do that. what remains to be seen is how google will monetize the momentum as apple will always make a substantial profit off iOS can the same thing be said of android?

    • Hayward

      Google is making money on the backend by more devices doing mobile search and using google map applications. Apple is clearly making a lot of money so the question is, can the generic handset makers make any money. Motorola sold a lot of phones but lost money in their mobile phone segment. They only made a profit for the quarter due to other business segments such as cable boxes.

      LG posted a big loss so the question is, will the generic phone makers get crushed by Asian phone makers.

      • http://www.google.com/profiles/djcashless Cashless

        Take a look at HTC, Android premier handset manufacturer. Their profit margin increased by %100 in Q3 2010 alone.

        I think it’s a fallacy that Motorola isn’t making money from handset sales. Motorola posted $109 million profit in Q3 2010, up from $12 in Q3 2009 (in which the original Droid was released late in the quarter).

        The Sony Experia X10 outsold the iPhone in Japan, the first phone to do so since the iPhone became the top selling smartphone (which it subsequently lost and has yet to regain).

        Manufacturers are making money from Android. It’s undeniable.

      • Jayhammy

        Actually, I think it’s the Samsung Galaxy S series that have outsold iPhone, not Sony Experia.

      • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

        Actually, in weekly sales during its own launch week, the Samsung still failed to top the iPhone 4 (32gb + 16gb versions combined) a phone that has been available for almost 5 months in Japan.

        The Samsung has an SD card slot for storage expansion so it is classed as the one phone model even if sold with different amounts of storage unlike the iPhone which is split up into the two models by Japanese market researcher BCN from whom these figures originate.

        This does not sound like a phone that is dominating.

        In the most recent quarter in Japan, MM Research Institute reports that the iPhone captured an astounding 60% of the smartphone market, but an even more astonishing 7% of the general cell phone market. This compares with the Worldwide picture, where the iPhone has captured a still impressive 4.3% of the general cell phone market according to Gartner, double the 2% that Apple managed last year.

        Year on year in Japan, iPhone sales doubled so the story is certainly not over and Samsung has a long way to go yet.

        -Mart

  • I’m anal about numbers

    Android markt share isn’t up 22%… Android market share is up TO 22% after growing about 800%.

    come on man…

    • I’m anal about numbers

      It’s actualy up TO 25% after growing about 800%

      see, I’m even anal about my own numbers

  • Crapple Fan

    Apple said about 14.1 million for their 3rd quarter. Thats solid numbers. If we are talking about platforms then the touch is part of the mobile device market – sells about 6M a quarter, and double that in holiday quarters. Thats even.

    Lets not include the iPad as it is a different device really. ( Universal apps exist but they are rare but an game for the iPhone will run on the iPod touch).

    I would like to see a breakdown of the Android Sales by country. Clearly the US is about half – at 10 million. that growth stops or reverses next year when Apple is multi-carrier. Most of the rest is in China apparantly and Apple can take that too. Get CDMA and the situation will reverse. As for Nokia, not really a bad year. 44% y-o-y growth. Nokia is not really an app platform. But then neither are the cheaper Androids. The dev market will be dominated by iOS for a decade.

  • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

    I find it frustrating that this point has to be continually repeated, but iOS is still actually beating Android – it’s about the operating system platform now, not the phone.

    Gartner isn’t counting sales of the iPod Touch or the iPad even though they do count Android tablets like the Dell Streak and soon the Samsung Galaxy Tab (because tablet manufacturers are forced to include cell phone hardware in order to have access to the Android Marketplace).

    However, from a marketshare perspective, what is it that developers, advertisers, consumers and investors are interested in? It is the total number of devices out there capable of running apps and browsing ads on web pages on each platform.

    Likewise, hardware peripheral manufacturers want to know what devices sharing the same form factors and dock connectors have the largest maketshare. No individual Android device comes close in unit sales, so no wonder when you walk into a store all you see are rows and rows of cases, hifi systems, car kits, GPS amplifiers, clock radios, car steering wheel integration all designed to work with the dock connector on the iPod/iPhone/iPad.

    The iOS installed base is far larger than Android (125 million vs 20-25 million) and more iOS devices are sold every day (275,000-300,000) than Android devices (200,000-250,000) so the gap is only getting greater each day not smaller.

    iOS numbers are significantly boosted by the 45 million iPod Touches that have been sold, a device which is available for $229 without any contract – This is something Android has been completely incapable of competing with.

    For example, have you seen the new Galaxy Player 50, Samsung’s attempt at competing with the iTouch? It is fatter, has only16% of the screen resolution, half the battery life, no HD video recording, no VC camera, lower storage and yet it is only $30 cheaper than Apple device.

    Likewise, notice that Android manufacturers have been completely incapable of competing with the iPad (95.5% marketshare). The best they can do is release tablets with less than half the screen size and tie them to expensive 2 year contracts to try and compete. Apple now has the upper hand when it comes to component pricing due to the vast economies of scale that competitors can only dream about.

    As such, it doesn’t matter if more Android phones are sold each quarter, because the total iOS platform is far larger than just phones and Apple will keep raking in the profits from many more income sources than Google.

    Likewise, developers writing apps for all iOS devices will continue making far more from the iOS platform than they do on Android. Android Marketplace apps have only generated 2% of the $1 billion income that the iOS App Store has generated, despite Google’s store only being 3 months younger. (source Larva Labs and AndroidZoom).

    With rampant piracy (50-97% piracy rates) and the Android Marketplace swamped with 45,000 spam apps, some very nasty malware, badly coded experiments and hello-world apps as well as rapidly increasing fragmentation of hardware, firmware and OS versions, user-interface customisations, crapware by carriers, proliferation of App stores to Amazon, Verizon and others it is not surprising that Larva Labs concludes: “This really indicates how much of a cottage industry the paid Android Market remains, with insufficient sales numbers to warrant full-time labor for paid content.”

    With Google not making any money on Android activations and carriers like Verizon choking off Google’s ad-based income by exclusively licensing Microsoft’s Bing as the default search engine, and the potential for massive Java licensing fees courtesy of the Oracle lawsuit, the increasing unit sales of Android phones is turning out to be a very hollow victory indeed.

    Competition is indeed good and it s great that it is Android not Windows Mobile that is the strong contender, but analysts really do need to realise that only considering the phone-equipped subset of these new mobile platforms is so last century. :-)

    -Mart

    • http://www.google.com/profiles/djcashless Cashless

      I doubt you’ll read this as I’m absolutely sure this is a copy/paste reply that you’ve posted on every site that you can log into.

      It seems that you’re ignoring the fact that this is a SMARTPHONE market share analysis and the iPod touch, iPad, AppleTV and all other IOS devices outside of the iPhone are NOT smartphones.

      Oh yeah, you did say that Android gets to count any device with cell hardware, eg., Huawei S7, so that the numbers are inflated… but wait, did you not also argue that those same devices are NOT selling?

      “Android manufacturers have been completely incapable of competing with the iPad (95.5% marketshare).”

      You’ve negated your one seemingly valid point.

      • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

        Well, I guess there goes your theory.

        My argument is that quarter after quarter all we ever get is “smartphone market share analysis” when what really matters is operating system market share. What do you think developers are interested in? Of course they only care about how many devices in total can run their software. Same goes for hardware peripheral manufacturers, advertisers, investors and of course consumers. In fact, even carriers are interested in how many iPod Touches and iPads are sold as they are all potential customers for their mifi and Peel 3G devices (although the iPad 3G of course doesn’t need an external device to go online) and data plans.

        My argument about including tablets is actually a double-whammy. Not only are most android tablet sales included in Android smartphone figures, but they are also tiny. No negation there, only proof that total platform size matters if we’re going to get a true picture of what’s going on.

        -Mart

      • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

        You might also be interested in this titbit from Gartner, the same group that published the stats above:

        Carolina Milanesi, research vice president at Gartner said in a statement:

        “To a developer, the iPod Touch and iPhone (and to a lesser extent the iPad) are effectively the same device and a single market opportunity. While Android is increasingly available on media tablets and media players like the Galaxy Player, it lags far behind iOS’s multi-device presence. Apple claims it is activating around 275,000 iOS devices per day on average — that’s a compelling market for any developer. And developers’ applications in turn attract users.”

    • Anonymous

      Ok so Apple wins.. How does that change your boring life?

      • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

        BrianWM & Celz, well I’m having fun – are you? :-)

    • Anonymous

      I feel so, so sorry for your life.

    • Jokernj

      You write all of that as if it actually matters.

      • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

        Heh, we’re all enthusiastic about something – hey, you’re writing a reply. :-)

    • Bob

      True apple is selling a lot of units, but it’s the SAME people who keep buying them. So when an iPhone 4 is bought, it’s replacing a 3g (or whatever). Those numbers don’t equal market share.

      • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

        Um, you do realise that the iPhone alone has doubled it’s sales again compared to last year? I guess those iPhone owners must be having kids and buying them new phones as well? *shakes head*.

        -Mart

    • Jayhammy

      Yikes. Sounds like you copied/pasted right from AppleInsider. And it also sounds like you’re one of the deniers of what’s happening. Accept the fact that Android is beating the pants off every OS, including Nokia, if one looks at trajectory and growth. Apple has stagnated as it can grow only so much because it’s tied to just one company. Android is multifaceted–there’s no way Apple can keep up. Now that’s not necessarily a bad thing as Apple will always have its proper place and fanbase in market share. It just won’t be #1.

      • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

        Nope, that’s all my writing. It sounds like you’re one of the deniers of the fact that smartphones are only a small part of the story. In your own words, it is Apple that is multi-faceted with phone-less mini-tablets like the iPod Touch and larger form-factor tablets like the iPad.

        Don’t you think the word stagnated is a bit of a stretch for a phone that has doubled it’s sales year over year and an operating system that is selling more devices overall than even the rip-roaring Android?

        As I also say, it doesn’t matter if Apple is not Number 1 in quarterly phone unit sales as the other metrics are far more important: manufacturer income, developer mindshare and income, app download numbers, hardware peripheral manufacturer support, etc.

        -Mart

      • http://pulse.yahoo.com/_E5RCQWDFIGXLC64YBCS62SQTBA Kontar

        Martin- Denial is not just a river in Egypt. Android is beating the pants off of everyone in the smartphone space. PERIOD. Android is not for tablets or MP3 players (according to Google). Any current use of Android for those areas are bootleg. Next thing you know, you’ll lump OS X into the mix once Android tops what Apple is doing in all of it’s iOS platforms combined. iOS is king in tablets. iOS is king in MP3 players. iOS is getting it’s butt kicked by Android in Android’s only real market- smartphones. If I can praise Apple for their incredible performance in MP3 players and tablets, you need to be able to praise Google for their incredible performance in smartphones. If you can’t you’re nothing but a fanboy whose opinions must be ignored.

      • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

        @Kontar

        Android’s gains in smartphones are indeed impressive and I am more than happy to congratulate Google for that. However, commentators continue to fail to take the next step and determine if it actually means anything.

        So let me ask you, why is market share important?

        If you say market share is important because it leads to more software and developer support then you HAVE to include all iOS devices (and no, Mac OS X computers could not qualify) as developers are only interested in the total size of the operating system platform capable of running their apps.

        If you say market share is important because it leads to more hardware peripherals like cases, dock-equipped hifi systems, clock radios, car integration etc etc, then the number of common form factor, dock connector equipped iOS devices again vastly exceeds any individual Android device leading to a complete dearth of Android peripherals,

        If you say market share is important because it leads to more manufacturer profits, then you are wrong – despite having only 4.7% of the entire worldwide cellphone market, Apple is raking in 48% of the industry profit vs 1% for Motorola, 2% for Samsung, -2% for LG and 17% for Nokia.

        Android is still being beaten by iOS in total installed base, quarterly unit sales, number of developers, number of apps, developer income, app downloads, number of tier 1 games, etc etc. Ignore these metrics and you may find the fanboy label sticking to your fingers.

        -Mart

  • Joe

    At the end of the day, this is nothing more than bragging rights for whoever is on top. The top three OS’ have large enough market shares that developers would create apps for all three.

    Use whatever you like at the time, there is no reason to be loyal to a company, because they sure as hell won’t be loyal to you.

  • Anonymous

    I’m really skeptical that Android can keep it’s momentum going beyond smartphones. I think the market will become too fragmented with multiple screen sizes, ports, cameras, slots, app stores, telco lock-ins, etc. Add to the confusion that Google is introducing Chrome soon, which is supposedly their “real” slate OS. And the telcos won’t be a limiting factor in the slate market like they are in the cell market. Note how Apple went ahead and introduced the iPad in China without telcos.

    Apple is building a massive superstructure sharing the same apps, OS, development, major hardware components, retail network, iAds, podcasts, peripherals and media store between four major product lines–iPhone, iPod touch, iPad and the AppleTV. This is a very, very focused scheme with real synergy between all the product lines keeping costs to a minimum. Something no one else has been able to replicate.

    Those factors are why no one else is able to come close to offering a 10-inch slate similar to the iPad for the same price. Apple has huge economies of scale the individual Android OEMs can’t match in that category. And I don’t see that changing any time soon. Apple can already count on selling 10s of millions of units.The Android OEMs can’t make that bet.

    Anyways, the next year will be very interesting, especially with WM7 and WebOS coming back on the scene and Verizon getting the iPhone. I don’t have high hopes for WM7 or WebOS but I think they pose more of a threat to Android than iOS.

    • http://pulse.yahoo.com/_E5RCQWDFIGXLC64YBCS62SQTBA Kontar

      “I’m really skeptical that Android can keep it’s momentum” – that’s what Apple fanboys said last year. You see what happened.

      • Anonymous

        I really think the slate market will be different from the cell phone market. Note how Apple is completely marginalizing the telcos with the iPad. I mean, who would have ever thought that Verizon would sell the iPad without a CDMA chip or a two year subscription?!! That would have been crazy talk just two months ago! And I would imagine that Samsung and the other Android OEMs aren’t getting a lot of warm fuzzy holiday cheer from an arrangement that has Android’s biggest benefactor and patron being willing to sell an iDevice that isn’t even locked into their network. Not exactly a vote of confidence for Android or their potential tablets.

  • Booboolala2000

    I think that it is funny that all the apple fanboys think that once the iphone comes to verizon it’ll be game over for Android. Laughable. 70% of Android and 72% of iphone users would buy another of the same device. So, thats a wash. And look at all the growth charts, Android is poised to eat more of Symbian and Blackberry sales in 2011. While apple will make small gains. Not a fandroid/boy here have an ipod touch, Macbook Pro and Droid X, numbers are numbers and right now and for 2011 no one can touch the Green Giant.

    • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

      Depends which numbers you look at. According to survey by mobile comparison website MyPhoneDeals.co.uk, Android owners were four times more likely to covet an iPhone than vice versa.

      A recent Nielsen survey showed that 21 percent of Android users want an iPhone, while only 6 percent of iPhone owners want an Android phone.

      -Mart

      • http://twitter.com/atlharry Harold Min

        How does that refute the numbers by booboolala2000? So 30% of android users would buy a non-android phone. I guess 21% fits within that range. 28% of iPhone users would buy a different phone. 6% to Android and 22% to anything else?

        Where’s the argument?

      • http://pulse.yahoo.com/_E5RCQWDFIGXLC64YBCS62SQTBA Kontar

        The sales numbers refute “the argument.” People can say anything in surveys. The bottom line is what they do with their cash.

      • http://spifflines.blogspot.com/ John Bailo

        All this really shows is most people don’t have a clue what their phone’s “OS” is — or what an OS is period! I bet if you give a guy off the street an Android phone he’ll say, “thanks for the iPhone”. People don’t know!

    • http://spifflines.blogspot.com/ John Bailo

      Just like in Desktop, Apple will probably end up with it’s 3 percent share for phones as well and turn back into the pumpkin it was a decade ago.

      • http://www.facebook.com/people/Martin-Hill/717947739 Martin Hill

        Or, just like in music and media players and online music and media stores (and music retailers in general) for the last 9 years, Apple may grab 70-80% of the phone market and turn into Godzilla.

        Frankly, I think it will be somewhere in between the extremes. The iPad looks to be turning into another iPod Juggernaut, but I think the Carriers and subsidies will keep the iPhone at around 20-30% of the smartphone market (though continuing to capture 50% or more of the entire cell phone industry’s profit share).

        iOS and Android as a whole will probably continue to vie with each other as competing mobile platforms which is good. I don’t actually want Apple to win it all as healthy competition is, well, healthy. :-)

        -Mart

  • http://spifflines.blogspot.com/ John Bailo

    Since Android is Linux, why is Linux listed separately.

    Also, looks like iPhone is whupped.

    • http://pulse.yahoo.com/_E5RCQWDFIGXLC64YBCS62SQTBA Kontar

      Because Android forked off the Linux tree. Android is no longer pure Linux. At some point Google may have to consolidate (due to legal pressure), but for now, it’s independent.

  • Anonymous

    Sorry, you need to be more careful with percents and percentage points!

    The Symbian share is down 8 points; it actually dropped 18%!

    In any event, don’t trust the numbers. It would be worth a report on how much faith one should place in the stats!

    • http://pulse.yahoo.com/_E5RCQWDFIGXLC64YBCS62SQTBA Kontar

      Don’t trust the numbers? Then what should we trust?

  • Anonymous

    Overall, Gartner said the smartphone market remains healthy, accounting for 23.6 percent of the 427.8 million mobile phones awash in Q1 2010.
     
    Smartphones

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