Nielsen: smartphones now 28% of U.S. cell phone market

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The Nielsen Company reported Monday that smartphones now account for 28% of the cell phone market in the United States. Nielsen’s report also states that 41% of cell phones purchased in the U.S. over the past six months were smartphones. In terms of smartphone OS share, Nielsen paints a very different picture compared to earlier data presented by the NPD Group and Canalys. Nielsen’s data shows RIM still at the top of the U.S. smartphone market with a 30% share. Apple sits at number 2 with 28% and Android follows with only 19% of the market. Reports from NPD and Canalys released just this morning, however, show Android passing BlackBerry OS and attaining a commanding lead in the U.S. while iOS and BlackBerry OS battle for the two and three slots. Both firms claim that Android now holds a massive 44% of the U.S. smartphone market, while iOS is number 2 with 23% – 26% and RIM’s BlackBerry OS is number 3 with 22% – 24%.

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6 Comments
  • http://twitter.com/apdcgt greentea

    very interesting… it seems like a lot more, but thats just because i read about it everyday and have a smartphone. But it is definitely increasing and shows no sign of stopping. I just wonder what will happen when we get over 50%, will the carriers be able to keep up with demand. Even with data caps its gonna be tough, there is so much to do on the web and the possibilities are only increasing.

  • Visual Mofo

    It would be nice to see which American carrier has the highest percentage of smartphones.

  • Sandy S. Schwartz

    More cell phone buyers are choosing 2010 over 1997 when purchasing new phone.

  • Anonymous

    So minute plans are done in a pool, but data is separate…. This is what I think will change.
    My family of 5 pays over $160 in just data plan fees, an extra $40 for 2 phones to tether, $120 for two mobile broadband plans, and $120 for two houses with uverse internet. $440/month and over $5000/year to get on the internet.
    Priorities.

    • Sandy S. Schwartz

      Walt, I was Sandy S Schwartz. You miss me?

  • Anon

    The NPD and Canalys surveys were claiming that’s what the percentages of sales were for the latest quarter. Nielsen is making the claim for installed user base.

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