BlackBerry PlayBook demoed live at Adobe MAX

General

Following news that RIM made an initial build of its QNX-based OS simulator available for Windows and Mac, company Co-CEO Mike Lazaridis demoed RIM’s tablet live for the first time this morning at the Adobe MAX show. When RIM announced its upcoming BlackBerry PlayBook tablet last month, the company chose not to demo the device (because it didn’t have any working prototypes on hand) and caught a good amount of criticism as a result. Following the ordeal, we imagine prepping a live demo became a priority and today, RIM can finally check that milestone off its list. Hit the break for a video of the PlayBook being demoed on the big screen at Adobe MAX and let us know what you think.

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116 Comments
  • http://Tekunoloji.com Tekunoloji

    It’s also super slow. The flash I’m talking about.

    • Jet

      The Playbook doesnt launch till next year.. So it is a prototype running early software. Chill the f out. It will be a lot faster upon release.

      • kallione

        the playbook launches in a couple of months (eary 2011) and my guess is they don’t want to make a firm date public and give Apple the chance to upstage them which they certainly will try to do. Also the price will be based on any leverage they can secure with their carriers which I am sure they are still negotiating. RIM has not denied the price points in the same range as all the other tablet devices, and those prices have been fluctuating lately as carriers offer reduced prices on the units in exchange for long term contract deals.

      • runjonrun

        I don’t think Apple will try to upstage RIM on this device. They have done a pretty good job with the I-pad (not great, good). The only time I’ve really seen Job’s sweat and get nervous is earlier this year when the I-phone 4 was getting all that bad press about reception. Other than that he’s pretty arrogant about his products.
        I do, however think this is (based on early reports and this video) a more functional tablet than the I-pad. Front and rear camera’s, flash support, etc. Businesses will eat this up for their heavy blackberry users who want a bigger screen and keyboard, video conferencing capabilities, and seamless syncing with BB desktop manager and their hand held BB.
        I think even a regular consumer who digs (or doesn’t) BB will love this as well.

      • ICU

        Yea i hear that a lot from new unreleased blackberry reviews. Too bad they never deliever.

  • Faalkor

    This should be an interesting marriage between RIM and Adobe. RIM the king in mobile security and data efficiency combined with the Adobe’s bloated, exploitable flash. Not too mention RIM doesn’t have a great track record for providing a user experience compared to iOS or Android. Grab some popcorn, this should be a(nother) perfect Storm…

    • Jarrett

      Honestly, I believe RIM will do well by their customers with this product. I just wish they would quit trying to freeze the market and announce the price and availability. Quit being scared of losing your bread and butter clients to another company and give specifics please. Simple really.

      • Faalkor

        I hope RIM makes it work and the Playbook will be popular regardless how good or bad the overall user experience is. I think half screen BB power users are going to eat this up. But the fact that the entire UI is flash seems like a disaster waiting to happen.

      • serpentor

        What? So, RIM should do what’s good for Apple?

        If they can freeze the market (read: keeping people from buying iPads) then they should absolutely do it. It’s not like Apple is going to let up on their competitors.

      • Jarrett

        As a consumer, tell me when I can expect the product already and at what cost. They are already doing what is good for Apple, coming to the party a year late. Companies need to quit concerning themselves with having a similar product and really create that leapfrog product.

        Can RIM gain tablet sales with this product? Absolutely they can. Will they? Who knows, if people are willing to spend $600-$700 on a 7″ Android tablet surely those same sorts will consider a BB alternative.

        Apple has the advantage because they bring products to market and then everyone else follows. Go ahead with the fanboy comments but it doesn’t change that that is a true statement. This is why Apple is the only competitor to Apple, no one else builds the leapfrog product, they always build the “me too” products.

      • justme

        What product had apple provided us with that is innovative? Touch screen smartphone with its own functioning OS? Not first. A tablet? Nope not first there either. I mean if innovation is your leg to stand on try a different company

      • Jarrett

        @ Justme,

        You are kidding right? Apple, Sharp and Palm started this tablet stuff back in the mid 1990′s. Although, technically they only delivered it. Alan Kay had this concept 30-40 years ago. Name me a company that was doing multi-touch anything before Apple (with the success).

        You are going to name me a company that sold 7 million tablets (in it’s first six months) before Apple did right? You are going to name me a company that sold 100 million multitouch smartphone with vertically integrated hardware and software before Apple right?

        Apple takes years to develop the right product. They market it and the products typically outsell everything before it. Then other companies build the me too products.

        Now, name me a product class (that Apple competes in) that Apple either didn’t have first or that Apple didn’t immediately dominate ( meaning everyone followed their lead) after they released the product(s).

      • d-range

        @Justme
        You’re confusing ‘invented’ or ‘first to market’ with ‘innovative’, like almost everyone who tries to explain how Apple isn’t ‘innovative’. Meanwhile, they are the first to popularize about every piece of technology they bring to market, the first to make it useful for everyone, the first to make big bucks off of it, and a year later everyone is following them. You can keep splitting hairs about what ‘innovative’ means according to the dictionary, I’ll just stick with ‘innovative’ as meaning: ‘creating or applying new or existing technologies in ways that provide added value for consumers that was previously not available or inaccessible to the mass market’.

        Using that definition Apple was pretty innovative in the smartphone, tablet, all-in-one, PMP and online music sales markets, and in the way many of their products are designed and built (used materials and construction).

  • meanjavabean

    I suspect Its tethered because they don’t have the awesome and secure voice, email and BBM code from the BB OS in the QNX OS yet.

  • Jarrett

    Finally a hardware demo and not a video. Then they go and show a video playing on the device. Okay, well at least we now have a “working” demo. Now let us have a few other things:

    1. Release date, sort of important
    2. Battery life, give a low ball number. iPad says 10 hours but most people that own them (I don’t own one) say between 12-14 hours.
    3. Price, could someone please announce a product, give a live demo and announce the price all at the same time.

    I am sure there is a company that does number three when they show off a product, the name escapes me at the moment but I am sure there is a company that understands the products’s future purchaser(s) want to know those things. Could someone help me with the name?

    • slbailey1

      I like to see Exchange and IMAP support without being connected to a Blackberry. Is the right term – without being connected to BBM?

    • serpentor

      What? So, RIM should do what’s good for Apple?

      If they can freeze the market (read: keeping people from buying iPads) then they should absolutely do it. It’s not like Apple is going to let up on their competitors.

  • jon

    When they were flicking around the OS, it didn’t seem very responsive. Slight lag in the responsiveness.

    • Scott

      I didn’t see any major lag, until they hit the WIFI in the conference – with well over a 100 other people sitting in the room hitting the same WIFI network… Bound to be lots of lost packets.

      It may be the engineer in me, but why would I buy this when I can tote a small laptop with tons more processor speed and memory capacity?? :S Of, course that’s why I stick with my HP instead of an iPad.

      • serpentor

        It’s all about form factor. This is made to hold in one hand. An iPad is bigger and heavier and requires two hands. A laptop requires a flat surface.

      • Jarrett

        Are you serious? The iPad is what, half a pound heavier? You are kidding right? Do a couple push ups every once in a while and things will be okay.

      • http://seriousmobile.wordpress.com Donny

        Dude he wasn’t talking about WEIGHT he was talking about size … no matter how many pushups you do in your adult life your hands are not gonna get larger span – maybe thicker with more muscle but not shear size and span.

        we’re talking about holding and manipulation with 1 hand while standing, being mobile not sitting on a couch like a potato or vegetable.

      • d-range

        How are you going to use this with one hand and use it at the same time? No matter what the size is, you need 2 hands to operate a tablet. I can’t even use my phone propertly with one hand.

      • Kathleen

        Apparently, you can’t use it propertly with two hands either.

  • TNSF

    Okay that looked ghetto. Sloppy looking hardware, sloppy looking software.

    Whats that sucking sound? Oh, its Apple siphoning away all of RIM’s customers.

  • Did Someone Say Schwartz?

    Im a serial masturbator and I would also say I’m very smart. I will buy and use this device daily for many reasons:

    -Redtube
    -XHamster
    -I can clean off the screen quite easily
    -Did I mention Redtube?

  • Fastwalking

    You know what is likely to happen is apple will come out with a beefed up, jazzed up iPad2 just before they release the playbook and it will suck the life out of their sales. I think thats why they are so guarded with the release date and price. Rumour has Apple ready to releaqse ipad 2 anytime between now and January.

    However if BB wait too long it will be just like the Pre all over again. Get it out there guys – ipad is coming soon, better to be early than late.

    • Mobyz

      Will you just shut the hell up. Retarded Apple tossers.

      • http://BoyGeniusReport.com Mentat

        big words from a little man

  • david

    look at RIMM’s share price in the last two hours of trading today.

    That says it all.

  • Spragga

    lol @ replies here saying it’s sloppy. incase you people forgot this is a demo of a beta device which isn’t supposed to be released for months.

    • Steve

      Agreed, It wasn’t that long ago that Jobs, using a production device not beta, was blaming his audience for preventing his ability to demo over wi-fi.

      • serpentor

        Which btw was most likely due to the defective antennae design than to the WIFIs. But Jobs is a master at deflection.

    • TNSF

      Yeah thats RIM’s problem, not ours. We only have high expectations because RIM has taken years to get to this point. Years to produce a sloppy demo with a laggy interface.

      And the highlight of the demo? Playing a YouTube video, which every other tablet can already do.

      • Spragga

        Sorry, but nothing about that demo appeared to be sloppy to me. Go drink some hatorade, hater.

      • d-range

        The youtube video at the end seemed pretty choppy to me in fact.

      • serpentor

        What took years to develop was the iPad – as admitted by Jobs, they started that project before the iPhone.

        QNX was only purchased a couple months ago. And I suspect BB only started the playbook R&D after the iPad was introduced.

      • Jarrett

        At least you got that last sentence correct:

        “And I suspect BB only started the playbook R&D after the iPad was introduced.”

        No leapfrog product, no success.

      • http://seriousmobile.wordpress.com Donny

        Hmmm.
        RIM vs Apple [tablets]:
        Cortex A9 vs Cortex A8 [multiple cores vs 1cpu]
        Semetric multi-processing vs single code
        sharing of data and API’s securely vs sandbox joke since stability doesn’t exist outside each apps own sandbox.
        Don’t release until developers come on board for new adventure vs established developers moving from desktop to mobile platform.

        looks like a leap frog device to me along with a platform with legs EVEN without built in data radio and cellular capabilities.

  • Mmk
    • shlammed

      Ya…i can really tell how laggy it is now.

      lol @ haters and Apple fanboys.

      Can’t wait to get my hands on this thing.

      • Tdot34

        lol no kidding, photo viewer, power point and internet open while watching HD movies… iOS could only dream of this kind of multi-tasking. Don’t work iPad owners, Steve Jobs will come up with a reason why multi-tasking is bad so you can continue to think Apple makes good products. Remember its not the phone that cant make calls, its you.

      • d-range

        I’ve had multitasking like that on my iPad since 3 months back, and on my iPhone since almost a year. Not that I actually use it because you don’t need it for any of the things you mentioned, starting or resuming applications is instanteneous. But anyway, iOS 4 for iPhone already has this, just like the beta for iPad, so ‘iOS can only dream of this kind of multi-tasking’ doesn’t make any sense at all. Just like the stupid old ‘the iPhone 4 can’t make calls uhuh uhuh’ by the way.

        If that’s the best you can come up with you’re not even a fanboy of any kind, just a stupid tool.

      • Tdot34

        Yea let us know how running 2 or 3 third party apps at the same time goes for you.

    • http://seriousmobile.wordpress.com Donny

      Thanks for the link. Excellent.

    • http://www.spybubblereviewscam.com Spybubble

      BlackBerry PlayBook is so cool! like it….

  • johnny Smugfoot

    Don’t make fun of my name. Its real and I’ve been hearing shit about it for years. I rather like it myself.

  • Apocalypse

    Rim’s stock soared based on the Playbook demo :)

  • Anonymous

    Price is the key element

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