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Sprint BlackBerry Style 9670 hands on

Published Oct 22nd, 2010 3:49PM EDT
BGR

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As you can clearly see, no, we didn’t snag the royal purple BlackBerry Style, but Sprint and RIM were nice enough to hook us up with a steel grey (also known as black) unit, and we’re up and running. After a quick Enterprise Activation, the emails are flowing like wine. But there are no beautiful women instinctively flocking like the salmon of Capistrano — yet. Here are some of our first impressions on the device we exclusively showed the world way back in April:

  • It’s not as big as we figured it would be. The BlackBerry Style is a little thick, but not overly hefty, and definitely manageable.
  • The keyboard is… not as great as we hoped, and expected, it to be. It’s good, more than usable, but it feels a bit like the Torch’s keyboard — not enough travel tactility. Maybe we’re spoiled by our Bold 9780, but even though the keyboard isn’t as good, it’s most probably better than your current phone’s QWERTY keyboard, so that’s a plus.
  • The screen is just what you’d expect; you don’t really notice the fact it’s a lower-than-optimal resolution due to the fact that the screen size is much smaller than on the BlackBerry Torch. Also without a touch layer, the display looks a little thinner and sleeker. Colors look good, crisp, and clear.
  • The external display by default when closed is a clock, and when you receive messages, you can simply page through them without having to open the handset, just like on the Pearl Flip. Definitely a nice feature.
  • Here is what we’re not in love with in our limited time with the Style… talking on the phone. With the device flipped open, the ear speaker doesn’t fit right against your ear and face. It’s on a diagonal angle because the phone’s hinge sits under the body of the phone. For example, instead of the hinge forming a straight V-shape, the flip part sits under the main part of the phone, and this recessed hinge design doesn’t offer the most comfortable phone talking experience. We’ll let you know if we get used to talking on it more in our review.
  • The camera is pretty decent, seems as if it’s the same sensor as the one in the BlackBerry Torch and the BlackBerry Bold 9780.
  • There is a non-button in place of the left convenience  key button and it’s kind of irritating. Not because there is anything wrong with it, but because it looks like a button would work there, and you’re left with only the right convenience key as a result. [Update: it’s the cover for the microSD slot]

All in all, for a $99 (with contract) BlackBerry smartphone rocking 3G, Wi-Fi, GPS, a 5 megapixel camera, BlackBerry OS 6, a QWERTY keyboard, and more, it does feel like an improvement over the Curve series in many ways. Especially for the younger, hipper demographic, the BlackBerry Style doesn’t feel too much out of place in that context. We just wish Sprint and RIM would have launched a slightly less expensive BlackBerry data plan (just email and BBM) with the Style — those high schoolers, and their parents, wouldn’t be able to resist the new 9670. It goes on sale October 31st on Sprint.

Click on over to our BlackBerry Style 9670 hands on gallery!

Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.