Windows Phone 7 and Kinect to launch alongside $1 billion marketing blitz

Remember that $100 million Verizon Wireless spent to introduce the world to its first Android phone, the Motorola DROID? Bush league. The New York Post reports that Microsoft is preparing to drop a cool $500 million marketing Kinect, its upcoming motion-based gaming controller for the Xbox 360. Add to that another estimated $500 million the Redmond giant is expected to spend on Windows Phone 7 and you’ve got yourself an even $1 billion worth of Microsoft marketing madness. Windows Phone 7 and Kinect clearly represent Microsoft’s two biggest product launches ahead of this holiday season, and now it’s safe to assume we can all be expected to be reminded of that fact constantly. Blitz or no blitz, neither launch can come soon enough if you ask us.

Read [Kinect] Read [Windows Phone 7]

blog comments powered by Disqus