AT&T to sell iPads directly to businesses

Today, via a press release, AT&T announced that beginning on October 28 the nation’s second largest wireless provider will be selling all six iPad models directly to businesses. The company quipped that the move is “part of an initiative to help companies increase productivity and flexibility.” Michael Antieri, AT&T’s president of Advanced Enterprise Mobility Solutions, had this to say: “iPad is a great fit for our enterprise customers across a wide range of industries who are looking for ways to increase business productivity and offer greater flexibility. This new offer further strengthens AT&T’s commitment to provide businesses with the tools they need to accelerate mobility-led productivity.” Hit the jump for the full press release

AT&T to Sell Apple’s iPad to Businesses of All Sizes

iPad Available Directly Through AT&T for Corporate Users to Help Accelerate Business Productivity

Dallas, Texas, October 15, 2010

AT&T* announced today that the company will sell all three iPad Wi-Fi + 3G models directly to business customers as part of an initiative to help companies increase productivity and flexibility. AT&T will offer attractive post-paid mobile broadband price plans for the iPad which will be available through AT&T business account representatives beginning Thursday, October 28. This new offer is available for customers whose AT&T wireless bills are paid for by their employer.

“iPad is a great fit for our enterprise customers across a wide range of industries who are looking for ways to increase business productivity and offer greater flexibility,” said Michael Antieri, President, Advanced Enterprise Mobility Solutions, AT&T Business Solutions. “This new offer further strengthens AT&T’s commitment to provide businesses with the tools they need to accelerate mobility-led productivity.”

“We are getting many requests for help on iPad strategies for the enterprise,” writes Ted Schadler, vice president, principal analyst, Forrester Research, Inc. in the July 2010 Forrester blog posting, How Are You Using iPad For Business?. “iPads are a tremendously empowering technology that any employee can buy.”

Today’s announcement is the newest offer from AT&T’s Advanced Enterprise Mobility Solutions Group, which is focused on helping to enable business model transformation through mobile applications, machine-to-machine solutions and mobile services. The group complements AT&T’s Emerging Devices Organization which focuses on wirelessly enabling devices for consumers.

iPad will be available for corporate purchase with a corporate service subscription from AT&T.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

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