Millennial Media: Android ad requests up 996% this year

By on Sep 28, 2010 at 11:28 AM
General September 28, 2010

Millennial Media has just published their August 2010 “Mobile Mix”; a report that details the “latest mobile device trends for connected devices, mobile manufacturers, and operating systems.” According to Millennial, Android ad requests are up 39% month-over-month and a whopping 996% year-over-year. Google’s Android operating system is the second largest on the company’s network — registering a 26% share of smartphones — and Apple’s iOS holds the tops spot with 48%. Other interesting bits from the report: Motorola is now the third-largest device manufacturer on the Millennial network (behind Apple and Samsung), iPad ad requests are up 76% month-over-month, and RIM ad requests have increased 16% month-over-month. Pretty strong showing in the ad requests realm for Android. Plenty of money to be had for developers!

[Via GigaOM]

Read

Tags:
, , ,
31 Comments

Related Articles

  • bringit

    yawn.

  • Jarrett

    All those different Android devices and they are still only a quarter of the market? How embarrassing.

    • Consumer

      Don’t take the bait.

    • Android

      A lot of the devices are on tablets and MID devices with limited internet connectivity. Bite me.

    • Drew

      Maybe bonehead, if Apple would just include the iPhone in these numbers and not every iteration of iPod and iPad registrations, these numbers wouldn’t be where they are now would they…

      • Jarrett

        These are not Apple’s numbers, these are Millennial Media’s numbers. You would have to ask them to separate the devices for you. Of course, then you would have to separate each individual device running Android correct?

  • Dave

    Just goes to show that the majority of Android users are uneducated consumers impressionable by ads. This is by no way a diss on Android or the skilled and knowledgeable Android users. Just interesting to note since Android has sold so well and many folks I know really have no idea what they’re doing or what their device is capable of. Same can be said for Apple, but I’m inclined to think that the closed app system and iAds crap combined with lower sales than Android would tilt the scales over to Android regarding uneducated impressionable consumers.

    • Kerensky97

      Either that or the fact that most Android apps are free Android users are just more exposed to ads.

      Uneducated consumers… I love the excuses people make up.

    • ChocoTaco

      That’s not what it means, smart guy. Previously, Android was such a niche market, ads weren’t huge on it because it wasn’t a big market for advertisers to target. Tons of free apps that were once ad-free have ads now. Why? Because Android is raking in marketshare hand-over-fist at the expense of Apple, IMO and Microsoft. Now that the market is exploding, advertisers want to be a part of Android. It is now much more advantageous for devs to put ads on their programs since advertisers are willing to fork out serious cash in return now.

      It’s called business. Get it?

      • ChocoTaco

        Supposed to say Apple, RIM and Microsoft. Damn autocorrect.

    • Tony

      Since when did a request to their server to show an ad translate to someone actually clicking on it?

    • Drew

      So what is that saying when an OS (iOS) has begun targeting it’s own consumers on the device itself?? I’m sure that’s acceptable for the two-faced hypocrites who bow to the Apple logo. Steve thinks you’re stupid too…LOL!!

  • WalterSobchak

    I wonder if NORM will break cover again and defend apple?

    • Mohammad

      What’s NORM?

      • http://www.phones2udirect.co.uk Mobile Phones

        Yeh who is Norm?

  • mic2000

    android will overtake iOS within 2 years

    • bringit

      Especially if they keep making R2D2 phones. Sweeeeeet!

    • Jarrett

      That is the embarrassing part of this whole thing. The OHA in two years and however many devices is still needing another 2 years to overtake iOS. It should have already happened. Why can’t 50 companies topple just one?

      • ChocoTaco

        I’m sorry, Android is an OS, not a type of hardware. Only one company makes Android. For more information on similar products, see Windows and iOS.

        http://en.wikipedia.org/wiki/Microsoft_Windows
        http://en.wikipedia.org/wiki/IOS_%28Apple%29

        See how Android and iOS are on a perfectly level playing field? It’s inconvenient, I know.

      • Drew

        Still waiting on a post from you that doesn’t garner numbers in the negative… Just shut up already.

    • Jayhammy

      I give it till next summer, 2011.

  • techjunkieforlife

    Another party RIM was late arriving at…

  • Joel

    Jarrett you are simply ignorant, Apple and RIM have saturated the smartphone market. A lot of what Android has to do is 1. Attracted new customers to the smartphone market and 2. Take exsisting customers from one smartphone platform to another.

    Its like cell companies a majority of them take it churn from other companies. Same with smartphones. So a total of 4 years to take over and topple apple is legit. With all the 2 year contracts etc it takes time to switch from one device to anothet. If you think your going to dominate a saturated market in <2 years you need to go back to economics 101.

    Im not biased to one platform, just stating some economic facts

    • Jarrett

      @ Joel,

      My point is that people keep spouting that Android is going to be the dominate OS in the mobile space. I agree that it should be the dominate OS in the mobile space because any handset manufacturer can use it (even RIM and Apple if they wanted). If there were any devices selling a million+ a month that ran Android I would agree whole heartedly that Android will dominate. The problem is that there is not even one phone running Android that is selling in numbers like this. Maybe in the first month they mare come close but there is only one phone that is selling millions upon millions every month and it doesn’t care about Android.

      As I have always stated. This is not the desktop space where Microsoft rose, stalled and now is declining, Android leaves too much open. You can buy the latest and greatest Android phone today and then the next one next month. You are not going to sustain growth with this approach. Sure it is awesome for the consumer who is willing to purchase a new phone every few months but it sucks for the businesses building these phones. They have to compete with one another on price, feature and user experience. Not to tall of an order if you are releasing phone once a year, a much bigger task if you have to produce more than three a year to keep up with the jones’. R & D goes up and margins go down.

      Samnsung, HTC, Motorola, LG, Dell, SE ect all have to compete with each other for a piece of the Android pie.

      All of those companies have to divide the Android pie, who does Apple have to divide their pie with?

      • josh

        So much of what you said is wrong, but forget it, it’s not worth stating, we won’t reach an understanding anyway.

      • Jarrett

        By all means, explain to me where I am wrong?

      • Marc

        The argument that this isn’t like the old Microsoft desktop days is completely wrong. I seem to remember when you would go to best buy and buy a computer and by the time you got home, there was already a newer and better computer out. I feel the same way now, but I have a stupid 2 year contract holding me back from buying a new phone every 6 months. The manufacturers (Motorola, LG, HTC, etc.) have to actually do some work to beat their direct competition, each other, and in doing so I believe will spank Apple to the late 90′s when Apple got schooled by everyone.

      • Scott

        @Marc

        But even Android phones are getting stale. No one is pushing the envelope. I figured after the iPhone 4 came out, we’d see some ultra high res screens, some cranked up CPU speeds, bigger batteries… But that has yet to change.

        All the Android phone makers are all making pretty much the same thing (as far as the high end phones are concerned). It’s all a 3.7-4.3″ screen, 800×480 res, 512Mb ram, 1Ghz processor, a couple of Gb’s of app storage… They’re all the same, in a slightly different package.

        Who ever if the first to make a phone with a 4-4.5″ screen, with a 720p res, dual core processor, 768Mb-1Gb ram, a good GPU, a battery that makes it through a day, 16+Gb for storage, a good camera with 720p recording, etc… Will then push the market again.

      • serpentor

        Marc just did.

        Jarrett, isn’t thee an Apple fanboy blog you can go to so you don’t annoy us on here? I’m sure the circle jerks there are a lot of fun.

      • darktanone

        C’mon, don’t give up so easily! He made some good counterpoints to your argument. If you disagree state where and why. Personally, I don’t think you have valid response because he’s right. Hands down!

  • MadSkillz

    Screw all the fanboy BS around here. What I got from this is that more and more people are buying smartphones and internet connectivity devices.

    Irrespective of Android growth, alot of others are growing too.

    Also people need to understand scale. 1% of 100 is 1. 1% of 1000 is 10.

    While 900 some odd percent sounds good, A 3% to 10% growth applied to a larger base can negate a gain the smaller base makes in attempts to over take the bigger base.

    Again its looking positive for all the devices.

blog comments powered by Disqus